SlideShare a Scribd company logo
1 of 21
Download to read offline
Creating a Social Media Plan For Your Business Photo credit: http://www.flickr.com/photos/jm3/194885496/
Who We Are Amanda O’Brien VP of Marketing [email_address] @amanda_pants ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Got Questions? ,[object Object],[object Object]
You need a plan if… ‏ ,[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/intersectionconsulting/3835278951/
First things first… do your research! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Prepare ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/76074333@N00/317952268/sizes/m/in/photostream/
What could happen?!? Photo credit:  http://www.flickr.com/photos/eecue/108265856/sizes/m/in/photostream/ http://www.flickr.com/photos/sgw/2892058635/sizes/m/in/photostream/
What could happen!?!
Set boundaries and policies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What do you use now? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/wickenden/2585732894/
You need to know what you want – or you will never get it
If you fail to plan  then you plan to fail Photo credit: http://www.flickr.com/photos/nordelch/4814292575
Determine Short Term Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/opopododo/2570501919
Determine Long Term Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
Determine Key Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter: ST Objectives & Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/davemott/4257582655
Content Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.marketingprofs.com/articles/2010/3873/formulate-your-content-strategy-in-10-simple-steps
Know yourself ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/duchamp/7850684
Determine a timeline A working agenda to keep you on track Photo credit: http://www.flickr.com/photos/robbie73/4244846566
Set up profiles well ,[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/stg_gr1/3843679154
Learn More! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

More from Hall_

How to Best Manage and Grow Your Website for Lead Generation
How to Best Manage and Grow Your Website for Lead GenerationHow to Best Manage and Grow Your Website for Lead Generation
How to Best Manage and Grow Your Website for Lead GenerationHall_
 
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social MediaTake Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social MediaHall_
 
Is Your Website Ready to go Mobile?
Is Your Website Ready to go Mobile?Is Your Website Ready to go Mobile?
Is Your Website Ready to go Mobile?Hall_
 
SEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure Results
SEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure ResultsSEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure Results
SEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure ResultsHall_
 
5 “Must Know” Tips To Generate Buzz on YouTube
5 “Must Know” Tips To Generate Buzz on YouTube5 “Must Know” Tips To Generate Buzz on YouTube
5 “Must Know” Tips To Generate Buzz on YouTubeHall_
 
Optimize the Most Important Pages on Your Website
Optimize the Most Important Pages on Your WebsiteOptimize the Most Important Pages on Your Website
Optimize the Most Important Pages on Your WebsiteHall_
 
Social Media for Nonbelievers
Social Media for Nonbelievers Social Media for Nonbelievers
Social Media for Nonbelievers Hall_
 
Google, Bing, Yahoo - What's the Difference and Why Does it Matter?
Google, Bing, Yahoo - What's the Difference and Why Does it Matter?Google, Bing, Yahoo - What's the Difference and Why Does it Matter?
Google, Bing, Yahoo - What's the Difference and Why Does it Matter?Hall_
 
Get More Return by Blogging Better
Get More Return by Blogging BetterGet More Return by Blogging Better
Get More Return by Blogging BetterHall_
 
Generating Leads From Your Website
Generating Leads From Your WebsiteGenerating Leads From Your Website
Generating Leads From Your WebsiteHall_
 
What's a Web Strategy and Why Do I Need One?
What's a Web Strategy and Why Do I Need One? What's a Web Strategy and Why Do I Need One?
What's a Web Strategy and Why Do I Need One? Hall_
 
Introduction wordpress
Introduction wordpressIntroduction wordpress
Introduction wordpressHall_
 
Driving web-traffic
Driving web-trafficDriving web-traffic
Driving web-trafficHall_
 
Take Control of Your Website: Putting Wordpress to Work for You
Take Control of Your Website:  Putting Wordpress to Work for You Take Control of Your Website:  Putting Wordpress to Work for You
Take Control of Your Website: Putting Wordpress to Work for You Hall_
 
An Insiders Guide to Social Media
An Insiders Guide to Social Media An Insiders Guide to Social Media
An Insiders Guide to Social Media Hall_
 
10 Takeaways for Online Success
10 Takeaways for Online Success 10 Takeaways for Online Success
10 Takeaways for Online Success Hall_
 
What Is a CMS and Do I Need One?
What Is a CMS and Do I Need One?What Is a CMS and Do I Need One?
What Is a CMS and Do I Need One?Hall_
 
Measuring and Tracking Your Social Media Efforts
Measuring and Tracking Your Social Media EffortsMeasuring and Tracking Your Social Media Efforts
Measuring and Tracking Your Social Media EffortsHall_
 
How Successful is Your Website?
How Successful is Your Website?How Successful is Your Website?
How Successful is Your Website?Hall_
 
How to Create Quality Web Content and Why it is Important
How to Create Quality Web Content and Why it is ImportantHow to Create Quality Web Content and Why it is Important
How to Create Quality Web Content and Why it is ImportantHall_
 

More from Hall_ (20)

How to Best Manage and Grow Your Website for Lead Generation
How to Best Manage and Grow Your Website for Lead GenerationHow to Best Manage and Grow Your Website for Lead Generation
How to Best Manage and Grow Your Website for Lead Generation
 
Take Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social MediaTake Your Business to the Next Level with Social Media
Take Your Business to the Next Level with Social Media
 
Is Your Website Ready to go Mobile?
Is Your Website Ready to go Mobile?Is Your Website Ready to go Mobile?
Is Your Website Ready to go Mobile?
 
SEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure Results
SEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure ResultsSEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure Results
SEO, PPC & Analytics: How to Drive Traffic to Your Website and Measure Results
 
5 “Must Know” Tips To Generate Buzz on YouTube
5 “Must Know” Tips To Generate Buzz on YouTube5 “Must Know” Tips To Generate Buzz on YouTube
5 “Must Know” Tips To Generate Buzz on YouTube
 
Optimize the Most Important Pages on Your Website
Optimize the Most Important Pages on Your WebsiteOptimize the Most Important Pages on Your Website
Optimize the Most Important Pages on Your Website
 
Social Media for Nonbelievers
Social Media for Nonbelievers Social Media for Nonbelievers
Social Media for Nonbelievers
 
Google, Bing, Yahoo - What's the Difference and Why Does it Matter?
Google, Bing, Yahoo - What's the Difference and Why Does it Matter?Google, Bing, Yahoo - What's the Difference and Why Does it Matter?
Google, Bing, Yahoo - What's the Difference and Why Does it Matter?
 
Get More Return by Blogging Better
Get More Return by Blogging BetterGet More Return by Blogging Better
Get More Return by Blogging Better
 
Generating Leads From Your Website
Generating Leads From Your WebsiteGenerating Leads From Your Website
Generating Leads From Your Website
 
What's a Web Strategy and Why Do I Need One?
What's a Web Strategy and Why Do I Need One? What's a Web Strategy and Why Do I Need One?
What's a Web Strategy and Why Do I Need One?
 
Introduction wordpress
Introduction wordpressIntroduction wordpress
Introduction wordpress
 
Driving web-traffic
Driving web-trafficDriving web-traffic
Driving web-traffic
 
Take Control of Your Website: Putting Wordpress to Work for You
Take Control of Your Website:  Putting Wordpress to Work for You Take Control of Your Website:  Putting Wordpress to Work for You
Take Control of Your Website: Putting Wordpress to Work for You
 
An Insiders Guide to Social Media
An Insiders Guide to Social Media An Insiders Guide to Social Media
An Insiders Guide to Social Media
 
10 Takeaways for Online Success
10 Takeaways for Online Success 10 Takeaways for Online Success
10 Takeaways for Online Success
 
What Is a CMS and Do I Need One?
What Is a CMS and Do I Need One?What Is a CMS and Do I Need One?
What Is a CMS and Do I Need One?
 
Measuring and Tracking Your Social Media Efforts
Measuring and Tracking Your Social Media EffortsMeasuring and Tracking Your Social Media Efforts
Measuring and Tracking Your Social Media Efforts
 
How Successful is Your Website?
How Successful is Your Website?How Successful is Your Website?
How Successful is Your Website?
 
How to Create Quality Web Content and Why it is Important
How to Create Quality Web Content and Why it is ImportantHow to Create Quality Web Content and Why it is Important
How to Create Quality Web Content and Why it is Important
 

Recently uploaded

Warp Speed Habits: A Brain Based Roadmap to Create Habits.pdf
Warp Speed Habits: A Brain Based Roadmap to Create Habits.pdfWarp Speed Habits: A Brain Based Roadmap to Create Habits.pdf
Warp Speed Habits: A Brain Based Roadmap to Create Habits.pdfmneves5
 
TC_Philosophy_Report_by_BSCrim.4-A2023--
TC_Philosophy_Report_by_BSCrim.4-A2023--TC_Philosophy_Report_by_BSCrim.4-A2023--
TC_Philosophy_Report_by_BSCrim.4-A2023--RvEscoro
 
Purposive Communication lesson8 application letter
Purposive Communication lesson8 application letterPurposive Communication lesson8 application letter
Purposive Communication lesson8 application letterrubycaquilala
 
Be Our Guest - Rotaract Club of Paramaribo 2024
Be Our Guest - Rotaract Club of Paramaribo 2024Be Our Guest - Rotaract Club of Paramaribo 2024
Be Our Guest - Rotaract Club of Paramaribo 2024Jean-luc van Charante
 
Stu Hirst - Imposter Syndrome 2024 - Presented at Cloud Expo Europe (Cyber Ke...
Stu Hirst - Imposter Syndrome 2024 - Presented at Cloud Expo Europe (Cyber Ke...Stu Hirst - Imposter Syndrome 2024 - Presented at Cloud Expo Europe (Cyber Ke...
Stu Hirst - Imposter Syndrome 2024 - Presented at Cloud Expo Europe (Cyber Ke...Stu Hirst
 
7 tips to help you become a Supercommunicator
7 tips to help you become a Supercommunicator7 tips to help you become a Supercommunicator
7 tips to help you become a SupercommunicatorAlex Clapson
 

Recently uploaded (6)

Warp Speed Habits: A Brain Based Roadmap to Create Habits.pdf
Warp Speed Habits: A Brain Based Roadmap to Create Habits.pdfWarp Speed Habits: A Brain Based Roadmap to Create Habits.pdf
Warp Speed Habits: A Brain Based Roadmap to Create Habits.pdf
 
TC_Philosophy_Report_by_BSCrim.4-A2023--
TC_Philosophy_Report_by_BSCrim.4-A2023--TC_Philosophy_Report_by_BSCrim.4-A2023--
TC_Philosophy_Report_by_BSCrim.4-A2023--
 
Purposive Communication lesson8 application letter
Purposive Communication lesson8 application letterPurposive Communication lesson8 application letter
Purposive Communication lesson8 application letter
 
Be Our Guest - Rotaract Club of Paramaribo 2024
Be Our Guest - Rotaract Club of Paramaribo 2024Be Our Guest - Rotaract Club of Paramaribo 2024
Be Our Guest - Rotaract Club of Paramaribo 2024
 
Stu Hirst - Imposter Syndrome 2024 - Presented at Cloud Expo Europe (Cyber Ke...
Stu Hirst - Imposter Syndrome 2024 - Presented at Cloud Expo Europe (Cyber Ke...Stu Hirst - Imposter Syndrome 2024 - Presented at Cloud Expo Europe (Cyber Ke...
Stu Hirst - Imposter Syndrome 2024 - Presented at Cloud Expo Europe (Cyber Ke...
 
7 tips to help you become a Supercommunicator
7 tips to help you become a Supercommunicator7 tips to help you become a Supercommunicator
7 tips to help you become a Supercommunicator
 

Creating a Social Media Plan for Your Business

  • 1. Creating a Social Media Plan For Your Business Photo credit: http://www.flickr.com/photos/jm3/194885496/
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. What could happen?!? Photo credit: http://www.flickr.com/photos/eecue/108265856/sizes/m/in/photostream/ http://www.flickr.com/photos/sgw/2892058635/sizes/m/in/photostream/
  • 9.
  • 10.
  • 11. You need to know what you want – or you will never get it
  • 12. If you fail to plan then you plan to fail Photo credit: http://www.flickr.com/photos/nordelch/4814292575
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Determine a timeline A working agenda to keep you on track Photo credit: http://www.flickr.com/photos/robbie73/4244846566
  • 20.
  • 21.