Coming Up with Good Blog Topics

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We have talked about how much blogging can help businesses of all sizes by creating trust, defining ourselves as experts in our industries and to boost our website’s SEO. One of the hardest parts of having a blog is keeping up with it and regularly coming up with new content. In this webinar we will talk about tools and inspiration for coming up with new blog topics that will keep your blog up to date and attracting more readers, subscribers and customers!

You can view a full recording of this webinar here http://www.hallme.com/webinars/coming-up-with-good-blog-topics-212.php

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Coming Up with Good Blog Topics

  1. 1. Coming Up WithBlog Topics Photo credit: http://www.flickr.com/photos/42931449@N07/5263541791/sizes/l/in/photostream/
  2. 2. Who we are Hall Internet Marketing Portland, Maine In business over 12 years @hall_web Amanda O’Brien VP of Marketing @amanda_pants
  3. 3. Got Questions?• Use GoToWebinar “Ask a Question”• Twitter with @hall_web• Email amanda@hallme.com
  4. 4. Blogs are good! • Great for search engines and SEO • Establish yourself as an expert • More viral and sharable in nature • Easy to update • Social Media Hub
  5. 5. Content people already want Photo credit: http://www.flickr.com/photos/jonathanbeard/3196536843/sizes/l/in/photostream/
  6. 6. Check your inbox, ask coworkers Photo credit: http://www.flickr.com/photos/10ch/3204310433/sizes/l/in/photostream/
  7. 7. Popular, not so popular and searches NEW • What is most popular (visits, time on site) • KeywordsLESS MORE
  8. 8. What are people searching for? Build content around things people are searching for Google Insights: http://www.google.com/insights/search/ Wordtracker: http://labs.wordtracker.com/
  9. 9. https://freekeywords.wordtracker.com/keyword-questions/
  10. 10. What are people looking for already? LinkedIn Answers
  11. 11. What are people looking for already? Quora
  12. 12. Things that people cant find
  13. 13. Survey your readers • What do you want to hear more about? • What are some of your favorite blogs? • How often do you read blogs? • Do you like video blogs? • What is one question you want answered? • Incentives Help •Survey monkey
  14. 14. Organize and work with you have have Photo credit: http://www.flickr.com/photos/9stitches11stars/2211020136/sizes/l/in/photostream/
  15. 15. Editorial Calendar • Topic, type, how many and when • Organized • Posts begin to build • Save things you see to refer back to • Checks and balances • Read more
  16. 16. Recycle Old Posts • Never waste content • Update an old post • Respond to a comment • Give an old post new insight – Review last years predictions – How is a new product holding up? Photo credit: http://www.flickr.com/photos/epsos/5575089139/sizes/l/in/photostream/
  17. 17. Keep a Notebook for Ideas • Ideas come all the time • Write them down • Old Fashioned • New Fashioned • Evernote
  18. 18. Events, Holidays and Just for Fun • Industry, local or online events • Upcoming holidays (early is on time, on time is late) • Holidays for every day
  19. 19. Lists • Top 10 Lists - 5s, 3s and 7s! • Add value • Collect posts from around the web • Link back! • Add your own commentary or synopsis
  20. 20. Content IN Content OUT!Photo credit: http://www.flickr.com/photos/73119057@N00/3026580124/sizes/l/in/photostream/
  21. 21. Read • Your heroes • Your competitors • Industry leaders • Blogging experts • Completely out of your industry • RSS • Books! Call me old fashioned. Photo credit: http://www.flickr.com/photos/iancapstick/3913398059/sizes/m/in/photostream/
  22. 22. Find news • Google Alerts • Social Mention • Twitter search • Alltop Photo credit: http://www.flickr.com/photos/iancapstick/3913398059/sizes/m/in/photostream/
  23. 23. React • Take someones content and add your opinion • Give credit, link back • Add value, not just a summary • Build relationships and credibility • Vanilla doesnt get you very far – Have an opinion
  24. 24. Interview Someone • Industry experts, customers, etc. • Email interview • Web interview, Skype, Camtasia, Flip, Google+ • Voice interview with transcript • Add value – insight and takeways
  25. 25. Go Basic, Lighten Up, Provide Value • Start with a point, prove it • Add value to the space • Have something to say, dont just say something Overheard #Blogchat – 9PM EST Sundays “Blog length? Like a mini-skirt. Long enough to cover, short enough to keep attention.” @hanelly
  26. 26. Finding good blog photos • iStockphoto.com • Flickr • Google Advanced Image Search • Point and click • Friends photos http://www.hallme.com/blog/finding-good-blog-photos/
  27. 27. Recap• Blogging is important• Make more content that people want• Be Organized• Work with what you have• Find inspiration everywhere• You have to give to get• You have to read to write• Lighten up• Add value• Keep posts short
  28. 28. Learn MoreTwitter: @Hall_Web @amanda_pants• Blog – http://www.hallme.com/blog/blogging/• Webinars – http://www.hallme.com/webinars • 1/31 - Your 2012 We Strategy • Archived webinars - http://www.hallme.com/archived-webinars1-877-425-5932 (HALL-WEB)amanda@hallme.com Download our new eBook: http://bit.ly/hall-ebook

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