An Insiders Guide to Social Media
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An Insiders Guide to Social Media An Insiders Guide to Social Media Presentation Transcript

  • GEN33: An Insider’s Guide to Social Media Amanda O’Brien Hall Web Services
  • CPE Credit
    • In order to receive CPE credit for this session you must be present for the entire session.
      • Session code: <Presenter enter session code here>
      • Recommended CPE credit = 1 <Presenter changes this to 1 for 60 min sessions, 1.5 for 90 min sessions, 1.5 for 75 min sessions and 2 for 120 min sessions>
      • Delivery Method = Group Live
      • Field of Study = Specialized Knowledge and Applications
    • Visit the Continuing Professional Education kiosks to enter CPE credit during the conference.
  • Introduction
    • This presentation will be available online after the conference. You will receive an email for the Insights session Website approximately 4 weeks after Insights.
    • [email_address]
    Amanda O’Brien VP of Marketing Hall Web Services
  • Learning Objectives
    • After participating in this session, you will be able to:
      • Decide if your business should be participating in social media
      • Gain efficiency
      • Find communities that matter
      • Have a strategy and plan for measuring your efforts
      • Cut through the hype and get back to work
  • What is Social Media?
    • Conversations happening online
    • Relationship building
    • Word-of-mouth marketing with a new twist
  • Why is Social Media Important?
    • Research buying
    • Building trust online
    • Getting your content out
    • Old marketing channels are not working
  • Should you be using Social Media?
    • Can you integrate with your other marketing efforts?
    • Do you have the necessary resources in-house?
    • Are your customers and partners there?
    TAKEAWAY: Listen First – Talk Second Twitter Search | Google Blog Search | LinkedIn
  • Clearly Define Your Niche
    • Smaller the niche – the less competition
    • Master of everything is a master of nothing
    • Find a new media travel agent
    Photo credit: http://www.flickr.com/photos/catspyjamasnz/4007683970/
  • Choosing the right sites to participate in
    • Where is your audience?
    Photo credit: http://www.flickr.com/photos/jameson42/4353769995/
  • Resources You Need In-House
    • Content, content and more content
      • Think like a publisher
    • Website, Links, Blog, News
    • Time
    • Business knowledge
  • How much time is this going to take?
    • Depends
    • What are your goals?
    • 30 minutes twice a day?
    • 1, 1, 1
      • Post one thing a day
      • Reply to one thing a day
      • Share one thing a day
    Photo credit: http://www.flickr.com/photos/8011986@N02/2707571409/
  • Time Savers
    • Set up Google Alerts
    • Use URL shortener to track links (bit.ly)
    • Use applications that make your life easier not that have the shiniest buttons
    • Don’t try to be everything, everywhere
    • Own your chosen space
  • Tweetdeck
  • Define Strategy and Goals
    • What are you trying to accomplish in this space?
      • Increase brand awareness
      • Build relationships with industry leaders
      • Sell more products
      • Establish yourself as an expert
  • Social Media Worth Caring About
    • The big social media sites you should be a part of or at least know about
      • Blogging
      • Twitter
      • Facebook
      • LinkedIn
      • YouTube
  • Blogging
    • Frequency more important than length
    • One complete thought
    • Social Media Hub
    • Read – use an RSS reader
    TAKEAWAY: Use an RSS reader
  • Twitter
    • 140 characters - microblog
    • Define your niche and stick to it
    • Think before you tweet
    • Use hashtags (#insights10) and search
  • Facebook
    • Largest social network
    • Businesses have fan pages
    • Free analytics
    • RSS feed your blog into Notes section
    TAKEAWAY: Facebook Advertising
  • LinkedIn
    • Business social network
    • 7 years old – keeping up with the Jones’
    • Online rolodex of trusted business associates
    • Groups – Start your own
    • Questions and Answers
    TAKEAWAY: Subscribe to LinkedIn Answers RSS
  • YouTube
    • Second largest search engine behind Google
    • Videos show up in search results
    • Visual learners
    TAKEAWAY: Own search terms and add video to your blog. Add short description of the video and embed the YouTube player. Photo credit: http://www.flickr.com/photos/epublicist/3509953218/
  • Is this working?
    • Reach
      • All things numbers
    • Engagement
      • Time interacting with content
    • Conversion
      • Sales, leads, forms filled out, contact
  • Google Analytics
    • What to look at
      • Traffic sources
        • Where are people coming from?
      • Bounce rate per site
        • What sites are sticky?
      • Pages visited
        • What content is most valuable?
        • Reason for adding unique pages
  •  
  • Location Based Social Networking Sites
    • Pros and Cons
    • Dos and Don’ts
  • Customer Service with Social Networks
    • Customer service is the new marketing
    • Listening more important than talking
  • Talent Management and Social Networks
    • Is your company facebook status worthy?
    • Tim Sanders on the War for Talent
    http://www.youtube.com/watch?v=IEZwT8rzX5w&feature=player_embedded
  • Questions?
  • Summary
    • [email_address]
    • Booth # 517
  • Your Feedback is Important to Us!
    • Please complete the evaluation form for this session.
    • Your feedback helps us improve future sessions and presentation techniques.
    • Please include your session code on the evaluation form : <presenter enters session code here>
    • Contact Information: <Presenter enters contact information here, if desired, or deletes this bullet.>
    • Thank you for your participation.