Advanced SEO: How Search Works Hall Web Services

It Starts With the Internet.

How Web Pages Work Gimme! Okay!

How Search Changes Things “ gold fish” “ gold fish” -- I think I've heard of that before! Would one of these help? Let me see...

Here come... Spiders! I'm not as scary as I look...

Links Are Important I got my work cut out for me...

How Does It Rank?

Relevance What's on your site (content) Popularity What people say about you (links)‏ Thanks to Rand Fishkin: http://www.seomoz.org/article/bg2

The Big Picture You are here

You don't need to be #1 for everything. You need to be #1 for what matters.

A Review of SEO Best Practices Keyword Research Page Names with Keywords in Them Text Based Navigation Links Unique and Descriptive Page Title Tags Descriptive Heading Tags Meta Information with Keywords in Them Descriptive Image Alt Tags Linking to other Documents

Keyword Research

Page Names with Keywords in Them

Text Based Navigation Links

Unique and Descriptive Page Title Tags

Descriptive Heading Tags

Meta Information with Keywords in Them

Descriptive Image Alt Tags

Linking to other Documents

Why? So Search Engines Can Easily: Figure out what your site is about Determine what content is more important Understand how documents relate to another See how you relate to other sites on the 'net

So Search Engines Can Easily:

Figure out what your site is about

Determine what content is more important

Understand how documents relate to another

See how you relate to other sites on the 'net

Speed Bumps and Road Blocks Argh! Again, thanks to Rand Fishkin: http://www.seomoz.org/article/bg2

Javascript Unneeded code Bad SEO best practices Image based links Variables in Links Speed Bumps

Javascript

Unneeded code

Bad SEO best practices

Image based links

Variables in Links

Flash Links Behind Forms Robots Block All No Follow Road Blocks

Flash

Links Behind Forms

Robots Block All

No Follow

Other Bad Stuff White image/white background Showing one thing to spiders, another to users (cloaking)‏ Duplicate content Abusive use of keywords Linking to nasty sites Spyware and malware

White image/white background

Showing one thing to spiders, another to users (cloaking)‏

Duplicate content

Abusive use of keywords

Linking to nasty sites

Spyware and malware

Re-cap Photo: http://www.flickr.com/photos/5-0_og/1304841776/ Describe what you are Be unique Follow the rules Link and link alike Get professional help Don't panic! mm...

Learn More! Free Site Analysis: http://www.hallme.com/site-analysis.asp SEO Vision Blog - http://www.hallme.com/blog SEO Audio Podcast – http://www.hallme.com/podcast Webinars – http://www.hallme.com/webinars Follow Hall on Twitter - Hall_Web Call us! 1-877-425-5932 (HALL-WEB)‏ = Free Professional Look at Your Website

Free Site Analysis: http://www.hallme.com/site-analysis.asp

SEO Vision Blog - http://www.hallme.com/blog

SEO Audio Podcast – http://www.hallme.com/podcast

Webinars – http://www.hallme.com/webinars

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