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5 “Must Know” Tips To Generate Buzz on YouTube   Raise Your Marketing IQ   webinar series
About Us Amanda O’Brien Inbound Marketing Manager Hall Web Services www.hallme.com
Road Map ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What You Know About YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object]
What You May NOT Know ,[object Object],[object Object],[object Object],[object Object],* http://www.btobonline.com/apps/pbcs.dll/article?AID=/20090106/FREE/901069995/1078/newsletter011
Inbound Marketing Time to Re-think Your Marketing Strategy! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],An Interaction An Interruption
Benefits of Using Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Everything has to work together to bring your chosen message to your chosen customer and generate the desired results. You can’t just shoot a video and throw it on the YouTube site; you need to develop a plan.” Michael Miller,  YouTube for Business Author
How to Make a Good YouTube Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Create a Channel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Making a YouTube Channel ( http://www.youtube.com/user/greenpeaceusa)
Tools You Need
Tools you need ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/australian-war-memorial/3527157206/ Staying Organized
Content
Content Possibilities ,[object Object],[object Object],[object Object],[object Object]
Content Ideas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5 Tips to generate buzz on YouTube
#1 Have a Plan
Have a Plan ,[object Object],[object Object],[object Object]
Plan: Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Plan: Goals
Plan: Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Plan: What are you going to measure? Popularity: ,[object Object],[object Object],[object Object],Engaging: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Plan: Measure with YouTube Insights ,[object Object],[object Object],[object Object],[object Object]
#2 Be Original
Be Original ,[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/pmtorrone/6208920/sizes/l/
#3 Focus on the First 10 Seconds
Focus on the first 10 seconds ,[object Object],[object Object],[object Object]
#4 Create Something Valuable
Create something valuable ,[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/10ch/3347658610/
#5 Promote
Promote ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promote: Social Media ,[object Object],[object Object],[object Object],[object Object]
Promote: Own search terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO for your videos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Embedding your video
Going Viral ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ You can create a World Wide Rave too – Just create something valuable, that people want to share and make it easy for them to do so .” - David Meerman Scott
Benefits of non-viral ,[object Object],[object Object],[object Object],Texas Instruments – Thank an engineer ,[object Object],[object Object],[object Object],[object Object]
Will it Blend ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Citrix ,[object Object],[object Object],[object Object],Interview with  Wes Wasson, senior VP-CMO Citrix http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100106/FREE/912019981
Recap ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Photo credit: http://www.flickr.com/photos/deapeajay/3016206629/
Learn More ,[object Object],[object Object],[object Object]

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