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10 Takeaways for Online Success Hall Web Services
CPE Credit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction Amanda O’Brien VP of Marketing [email_address] Kasi Gajtkowski Organic Search Manager [email_address] Jenika Scott Channel Marketing Manager [email_address] Booth # 517
Learning Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#1 How to Interact with Prospects Using Social Media ,[object Object],[object Object],TAKEAWAY: search.twitter.com, Google Alerts,  LinkedIn Questions are great listening tools.
#1 How to Interact with Prospects Using Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#2 Advanced Features of Twitter and LinkedIn ,[object Object],[object Object]
#2 Advanced Features of Twitter and LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],TAKEAWAY: Connect with the right people that care about your content.
#3 Social Media Efficiency ,[object Object],[object Object],[object Object],TAKEAWAY: Take control of your day and content strategy by being more organized.
[object Object],[object Object],[object Object],[object Object],[object Object],#3 Social Media Efficiency Photo credit: http://www.flickr.com/photos/8011986@N02/2707571409/
#4 Build Trust and Lower Risk in B2B Buying ,[object Object],[object Object],[object Object],[object Object],TAKEAWAY: Why should people do business with you? Lower the buyers risk.
#5 Develop a Web Strategy ,[object Object],[object Object],[object Object],[object Object]
#5 Develop a Web Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],TAKEAWAY: Know your website goals first.
Measuring ,[object Object],[object Object],[object Object],[object Object]
Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Assess and Adjust ,[object Object],[object Object],[object Object]
Keep In Mind ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#6 Get to Know Users with Site Data ,[object Object],[object Object],[object Object],[object Object],[object Object],TAKEAWAY: Using web analytics can help  you better market your business online.
#7 Google Analytics Best Practices ,[object Object],[object Object],[object Object],[object Object],TAKEAWAY: Correlate changes in web traffic  with your marketing efforts.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#8 SEO: Find the Best Keywords for Your Website Photo credit: http://www.flickr.com/photos/alcomm/217097889/
#8 SEO: Find the Best Keywords for Your Website ,[object Object],[object Object],[object Object],[object Object],[object Object]
#8 SEO: Find the Best Keywords for Your Website ,[object Object],[object Object],[object Object],[object Object],[object Object],TAKEAWAY: Listen First – Talk Second Twitter Search | Google Blog Search | LinkedIn TAKEAWAY: Listen First – Talk Second Twitter Search | Google Blog Search | LinkedIn TAKEAWAY: Thoroughly research and test your  keywords to ensure that people can find you.
#9 SEO: Which SEO page elements really matter? Where do we put those keywords? ,[object Object],[object Object],[object Object],[object Object]
#9 SEO: Which SEO page elements really matter? ,[object Object],[object Object],[object Object],[object Object]
#9 SEO: Which SEO Page Elements Really Matter? ,[object Object],[object Object],[object Object],[object Object]
#9 SEO: Which SEO Page Elements Really Matter? ,[object Object],[object Object],[object Object],[object Object],[object Object],TAKEAWAY: Listen First – Talk Second Twitter Search | Google Blog Search | LinkedIn TAKEAWAY: Listen First – Talk Second Twitter Search | Google Blog Search | LinkedIn TAKEAWAY: Use Keywords in these elements to Increase the chance of your site ranking for them.
[object Object],[object Object],[object Object],[object Object],#10 SEO: Continually Update Your Website with Content Photo credit: http://www.flickr.com/photos/lwr/376731969/
[object Object],[object Object],[object Object],[object Object],[object Object],#10 SEO: Continually Update Your Website with Content TAKEAWAY: Listen First – Talk Second Twitter Search | Google Blog Search | LinkedIn TAKEAWAY: Listen First – Talk Second Twitter Search | Google Blog Search | LinkedIn TAKEAWAY: Adding content to your website on a regular basis is a win-win for search engines and website visitors.
Questions?
Summary ,[object Object],[object Object],[object Object],[object Object]
Your feedback is important to us! ,[object Object],[object Object],[object Object]

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10 Takeaways for Online Success

  • 1. 10 Takeaways for Online Success Hall Web Services
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  • 3. Introduction Amanda O’Brien VP of Marketing [email_address] Kasi Gajtkowski Organic Search Manager [email_address] Jenika Scott Channel Marketing Manager [email_address] Booth # 517
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