In this file, you can ref free useful materials about what are affiliate marketing opportunities and other materials for what are affiliate marketing opportunities such as affiliate programs, affiliate tips…

1. What are affiliate marketing opportunities
In this file, you can ref free useful materials about what are affiliate marketing opportunities and other
materials for what are affiliate marketing opportunities such as affiliate programs, affiliate tips…
If you need free ebook:
 Top 21 affiliate marketing programs
 Top 12 secrets to be successful in affiliate marketing
 Top 8 free affiliate marketing ebooks for beginners
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I. Affiliate marketing guides
Meet Todd Crawford, an affiliate marketing veteran, Co-Founder of Impact Radius, and former VP of
sales and business development at oneNetworkDirect. Todd also contributed to the founding team at
Commission Junction in 1998, and worked at the affiliate network for more than seven years. At Affiliate
Management Days 2013, Todd will be participating in a keynote panel on the role of the affiliate
network.
Todd Crawford: Diversifying your publisher base. Almost every advertiser I talk to has 10-15 publishers
that are driving 90%+ of their results. Many of these top publishers have similar business models. A
healthy program needs to be as diversified as possible, leveraging multiple types of publishers.
Dig into the mid-tier publishers and segment them to determine alternative opportunities. Have a goal
of balancing your publisher base so the top 10-15 are only 50%-70% of your results. It’s hard work but it
makes for a healthier, stronger channel.
Question: What do you see as the main areas of opportunity for affiliate marketers in 2013 – 2014?
Todd Crawford: I think the single biggest opportunity is utilizing better tracking, data and analytics.
From what I am seeing and hearing, legacy solutions aren’t providing the level of data advertisers need
to manage their marketing channels. There are so many more data points that need to be analyzed in
order to understand the value of the affiliate channel and the individual publishers.
I know the term “big data” gets thrown around a lot, but more and more companies are analyzing more
data points and affiliate managers need to have access to similar data. Otherwise they run the risk of
not being able to defend or champion their channel or even worse, not being able to answer questions
raised by management.
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2. Question: It isn’t unusual to hear that since affiliates operate in the mix with other marketing channels
that merchants use (paid search, retargeting, social, etc.), with this multi -touchpoint eCommerce, the
last-click attribution model is no longer an optimal one. What do you recommend?
Todd Crawford: We need to remember there is a difference between modeling data and firing pixels. I
think last click is still vital for actual tracking and de-duplication across channels, but that attribution
analysis is becoming critical for understanding the role and value of media as well and the true costs.
Don’t confuse tracking and pixel firing logic with attribution modeling – they are two very different
things. Once you understand the overall contribution of affiliates, you can then start changing your
payout rates to be better aligned with the value of those partners.
For example, many content sites play a role higher up in the funnel and consequently don’t get credit for
as many last clicks sales. You may want to increase their payout rate or give them a spot bonus to
compensate them for their efforts earlier in the buying cycle.
Question: As co-founder of an international marketing technologies company, what do you view as the
main area affiliates can truly help online merchants, adding value to the pre-sale process?
Todd Crawford: Personally, I am influenced by in-depth reviews. Especially videos when considering
purchases. If it works on me, I imagine it works on quite a few other people.
Introduce your visitors to unique information and opportunities that they can’t get from other sites.
This isn’t easy, but it builds sustainable traffic and long-term value for your website(s) and advertisers.
Question: If you were to leave online advertisers, merchants and affiliate managers with one piece of
advice, what would it be?
Todd Crawford: Having personal KPIs (key performance indicators) so they can measure their progress
towards weekly, monthly and quarterly goals. If your company doesn’t help create these KPIs, you can
still create your own. Look at the high-level objectives for your department and company overall and
develop KPIs that help you track your contribution towards achieving those goals.
Without KPIs in place, you often end up showing up for work everyday doing the same things without
understanding which efforts will move the needle and help you hit your goals. A simple example is
talking to 10 new affiliates each day to recruit them into your program(s). This means you may need to
actually call 50 to get 10 on the phone. Leaving voice messages doesn’t count.
II. Affiliate marketingstrategies
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3. Affiliate marketing is a low-cost
way for merchants to build
awareness and showcase their
products and services. The model
is simple; it works as a
commission-based referral
system. A partner or affiliate
markets a merchant's products
for a "piece of the pie."
Affiliate marketing experts often make an income that can tally over five figures
per month, however only 1 to 5% of thousands of marketers achieve this level.
When an affiliate reaches this elite level they are often referred to as a "super"
affiliate.
How does one become a super affiliate? Can anyone do it? Super affiliates have
common tactics that they embrace and put into place. Anyone can become a
super affiliate, but it will not come without blood, sweat, and a hefty time
commitment. The typical super affiliate possesses the following traits:
 Persistence
 Patience
 Thirst for Knowledge
These three traits combined with the following strategy gives you the formula for
the makings of a "super" affiliate.
1. Find a Unique Niche
The mistake that many affiliate marketing hopefuls have in common is that they
try to offer everything under the sun rather than focusing on a specific niche
market. Do not scatter your efforts, focus on your niche, promote it, and sell it
well.
2. Search Engine Marketing
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4. Once you've built your affiliate storehouse you will need to promote it. Many
affiliates use pay-per-click engines. I suggest that you learn how to achieve organic
search results or hire a search engine marketing company. This will save you from
spending all your profits on pay-per-click engines. Only use pay-per-click engines
if you know what you are doing, otherwise all your profits may end in the hands of
Google Adwords or Overture.
3. Know Your Product, Know Your Audience
Create a resource. By taking the time to learn about the products and/or services
that you are offering you can create information that builds your credibility. That
credibility builds trust. If your viewers do not have trust in you more than likely
they will not purchase from your storehouse. If you want more information on the
psychological process that an online buyer goes through I suggest that you read
my article on the Five Levels of Internet Marketing and the Sales Process. This will
help you in creating a web site that converts well, which in return will increase
your cash flow.
4. Don't Put All Your Eggs in One Basket
Promote products from different merchants. This way if you have a problem with
receiving payment from a merchant, or their products do not convert well the
effects on your business will be minimal. Watch out for exclusivity agreements;
remember this is your business. Protect yourself and diversify so that you do not
feel the famine effect if something goes wrong. There is absolutely nothing wrong
with promoting niche products from different merchants.
5. Seek Knowledge and Embrace Change
If you are familiar with Internet marketing at all you know that what worked three
months ago may not work today. Stay on top of the trends. Seek knowledge, start
by learning something new about affiliate marketing daily. For example remember
those marketing tools called "banner" that use to drive sales at an astronomical
rate a few years ago? Well those banners developed a term called "banner
blindness." That means most online viewers will not click on banners even if they
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5. do pertain to what they are looking for. To be a "super" affiliate you must always
spend time reading, learning, and embracing the changes in Internet marketing.
6. Don't Give Up
It's hard to do, and most of the time those dabbling in affiliate marketing give up
way too soon. Monitor your statistics, watch to see what is working and what is
not. Make changes when necessary. Do one thing daily to promote your storehouse
and be patient. Before you know it you will start getting payments.
Remember that it will not happen overnight. Encompass and develop the
persistence, patience, and knowledge. Then follow the tactics I've mentioned
above and you are on your way to becoming a "super" affiliate.
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