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TALENT OF 2011
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TALENT OF 2011

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  • 1. WELCOME
  • 2.
    • Hallmark Events specializes in the following event.
    • Mainstream Events – Asian Film Star / Musical Shows and  Film Premieres, Corporate Events: Brand Awareness / Sampling/Promotion, Press Conference/P.R Campaigns. Special Events - Festival Based Events, Sports Based Events. 
    • WE ARE AS HOT AS OUR LAST EVENT!
    • The latest successful events were Temptations reloaded, & Aag Alive2009. KEUNE FASHION SHOW 2010. Storm 2010 (BOHEMIA).
    • Over the years Hallmark has organized and executed different events catered to different segments of the population. At Hallmark we believe in providing fun entertainment to all sectors of the masses. 
  • 3.  
  • 4. The following events were organized by Hallmark events with the collaboration of orbit events in u.a.e. Title Date Type Audience Gujju Bhaie Gaam Gajavu Thursday, Sept 4, 2003 Extra Cool Comedy Play - Gujrati 2,000 Chal Chandu Parni Jaiye Friday, Jan 23, 2004 Romantic Comedy Drama - Gujrati 1,500 Prit Piyu Ane Panetar Thursday, Feb 26, 2004 Classic Theater Drama - Gujrati 1,200 ABIDA PARVEEN LIVE IN DUBAI Thrusday, May 13, 2004 Concert 2,000 Carnatic Saxophone Concert - The Undisputed Master of Saxophone In Indian Classical Music Wednesday, June 23, 2004 Concert 1,200 Grand Premier and Dinner – RAKHT Wednesday, Sept 1, 2004 Movie Premier 1,500 Deccan Dreams (Bala Subramanium, Jay Chandraran, Sujata) Friday, Feb 4,  2005 Concert - Malyalam 8,000 Bomba Energy Show – Off (Singing Talent Show) Friday July 22, 2005 Singing and Dancing Competition 2000 An Evening with Ghulam Ali – Dubai Thursday Sept 22, 2005 Live Ghazal Program 2,500 An Evening with Ghulam Ali– Qatar Friday September 23, 2005 Live Ghazal Program 2000 Eik Surliee Shaam Melodies Ke Naam - A Tribute to Lata & Mohd Rafi Thursday, December 8, 2005 Live Musical Program 1000 Sunidhi Chuhan Live Saturday May 6, 2006 Concert in India 6,000
  • 5. SRK EVENT IN DUBAI ON 25 TH OCT 2008 Temptation Reloaded & ZU2 & Desparados (Tribute bands to U2 and Eagles) Title Date Type Audience Temptation Reloaded – SRK (Sharukh Khan, Katrina Kaif, Arjun Rampal, Anusha Dandekar, Arjun Rampal, Kareena Kapoor, Ganesh Hegde, Hard Kaur)     October 25th 2008     Concert     62,000 ZU2 & Desparados (Tribute bands to U2 and Eagles) November 7th 2008 Concert 10,000
  • 6. Events organized by hallmark events in dubai (U.A.E) Title Date Type Audience AAG ALIVE ‘09 ( ATIF ASLAM, ALI AZMAT, AMANAT ALI, FUSION, HADIQA KYANI, ANNIE, NOUMAN JAVED, DJ-ALCHEMIST, JAL, AND MANY MORE DECEMBER 13 TH 2009     Concert 6000 BOHEMIA LIVE IN DUBAI ‘10 (BOHEMIA, PAKMAN, DJ-HANI, DJ-SAM) FEBRUARY13TH 2010 Concert 3000
  • 7. Events Organized by HALLMARK in Pakistan Title Date Type Audience “ STORM 2010” BOHEMIA live in Pakistan, with BOHEMIA ,Bunita Khan, Rap Engineers,Omer Bari and many more SEPTEMBER 24 th 2010     Concert 7500
  • 8. BIO- GRAPHY Reality television is a genre of television programming that presents purportedly unscripted dramatic or humorous situations, documents actual events, and usually features ordinary people instead of professional actors, sometimes in a contest or other situation where a prize is awarded Reality television frequently portrays a modified and highly influenced form of reality, utilizing sensationalism to attract audience viewers and so to generate advertising revenue profits.
  • 9. KEY POINTS
    • A PLATFORM TO PROMOTE UPCOMING SINGERS,DANCERS AND RAPPERS ALL TOGETHER.
    • TALENT HUNT FROM ALL OVER PAKISTAN AMONG THE ORDINARY PEOPLE.
    • JUDGED BY HIGHLY PROFSIONAL DANCERS,SINGERS AND RAPPERS FROM ALL OVER THE WORLD.
    • CHREOGRAPHY BY PROFFESIONAL DANCERS SUCH AS GANESH HEDGE.
    • PLATFORM FROM RECORD LABELS WILL BE GIVEN TO ALL PERFORMERS.
    • ROAD SHOW TO BE GIVEN.
    • LIVE INTERVIEWS WITH PARTICIPANTS AND JUDGES
  • 10.  
  • 11.
    • Target audience & Venue
    • 2000 + Anyone who’s anyone in the Asian community AT each show
    • ABC1s with a high disposable income and normal audience and all category of music lover
    • Family audience – broad age range
    • GREENS at M.M Alam Road Lahore (The Most Happening Place in Lahore)
    • Hip Hop -Huge market
    • Asians are the highest hip hop in the world.
    • Growing wealth and influence of Asian community - incredible opportunity.
    • Second fastest growing economy and fourth richest economy.
    • After the decline of music and entertainment industry of Pakistan a great come back
    • New platform for the new comer rappers in Pakistan as they don’t get much support from people.
    • Opportunity to grab the Rival market through this game spirit amongst the youngster.
    Sponsorship – Facts & Figures
  • 12. CO-SPONSORS IN ASSOCIATION WITH “ Storm 2010”
    • Logo placements
    • POSTERS.
    • BANNERS.
    • PASSESS.
    • FLEX STANDS.
    • SIGN BOARDS.
    • NOTE: Backdrop of the event will be given exclusively to the main sponsors while each side wing to the Co-Sponsors
    • Main Sponsor - PKR 800,000
    • Associate Sponsorship - PKR 500,000
    • Co Sponsorship - PKR 200,000
    Sponsorship – Rates CO-SPONSORS IN ASSOCIATION WITH “ talent of 2011”
  • 13.
    • PRINT MEDIA Mileage
    • Leading English Daily Newspapers (DAWN/THE NEWS )
    • Full page color advertisements in the news paper section prior to the event.
    • Half page color advertisements in the main news paper section prior to the event.
    • 1000 Posters all over Pakistan.
    • Flex sign of 15 x 15 at M.M Alam Road for 5 days.
    • ELECTRONIC MEDIA Mileage
    • Media Coverage by all top leading channels.
    • Full post event and Pre-Event coverage by City 42,Style 360,A +,ATV,Kohinoor,GEOand Duniya T.V,advertisement equivalent to millions.
    • 10 spots 30 seconds daily for fifteen days.
    • 10 spots 60 seconds daily on Cable network(WATEEN).
    • 15 days full coverage by internet media via PMR,PAKIUM and Facebook.
    Media & Advertisement Plan
  • 14. Banners within the Venue Size: 2 x 1Meter (to be provided by the advertiser) 1 Banner - PKR 5,000 2 Banners - PKR 10,000 4 Banners - PKR 20,000 Sampling Counters PKR 60,000 1 Sampling Counter + 1 Banner Size: 2 x 1Meter (to be provided by the advertiser) Branding Opportunities
  • 15. THANK YOU

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