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Fleming europe 3rd eMarketing congress #feEMkt - Barcelona 2013

by International eMarketing Management at Gedeon Richter on Sep 18, 2013

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Digital in the pharma industry is becoming more a course to the latest tech gadget than truly creating a new experience for the end users. This keynote is about value. This keynote is about creating ...

Digital in the pharma industry is becoming more a course to the latest tech gadget than truly creating a new experience for the end users. This keynote is about value. This keynote is about creating an emotional link kick-started by the digital channels. I approach as well the limitation of our industry and how to increase return on projects by enhancing productivity and global/local project management.

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Fleming europe 3rd eMarketing congress #feEMkt - Barcelona 2013 Fleming europe 3rd eMarketing congress #feEMkt - Barcelona 2013 Presentation Transcript