#E4p Eye for Pharma  growth market - Haider Alleg
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#E4p Eye for Pharma growth market - Haider Alleg

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How digital can shape the structure of global pharma trying to position and boost emergent markets? How to keep consistency and max value generation for global brands?

How digital can shape the structure of global pharma trying to position and boost emergent markets? How to keep consistency and max value generation for global brands?

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#E4p Eye for Pharma  growth market - Haider Alleg #E4p Eye for Pharma growth market - Haider Alleg Presentation Transcript

  • Higher value and better agility. A global challenge, a local reality. ! ! ! ! Haider Alleg Global eMarketing Manager !
  • About Gedeon Richter A Pan-European specialty pharmaceutical company A 112 year old company present in more than thirty countries ! ! !2 Development of generic drugs and chemical processes as well as biotechnology An expanding product portfolio ! Learn how to cater for market need as growth markets mature (#e4p) | Haider Alleg
  • Generating value Local brand strategy For the patients, HCPs, payers… Value For global and local teams, long-term company vision… Global brand strategy #BeyondThePill !3 Learn how to cater for market need as growth markets mature (#e4p) | Haider Alleg #ROI
  • Generating value for the users The effort should be reversed. Content and services 20% ! Technology should bring agility to the company. Technology (website, CLM, CRM…) !4 Learn how to cater for market need as growth markets mature (#e4p) | Haider Alleg 80%
  • Generating value for the users It should be: ! ! ! • user centric • easy to adapt content ! • easy to scale ! • tailored services This is possible if we share the same vision and technology. !5 Learn how to cater for market need as growth markets mature (#e4p) | Haider Alleg 80% Content and services Technology (Website, CLM, CRM) 20%
  • Think global, act local ! Decentralised Clustered Centralised at the HQ !6 Learn how to cater for market need as growth markets mature (#e4p) | Haider Alleg
  • One platform, different local use Do you know this car? !7 Learn how to cater for market need as growth markets mature (#e4p) | Haider Alleg
  • The VAG platform One production line, several models !8 Learn how to cater for market need as growth markets mature (#e4p) | Haider Alleg
  • Thank You! !9 Learn how to cater for market need as growth markets mature (#e4p) | Haider Alleg