111115 deck 8   the what and how of social marketing msa for test
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  • We were in Shanghai recently in September to celebrate the launch of our latest book : the global brand ceoWith a conference around the same theme of today’s discussion: what it takes to win in global marketing
  • Web-based media that facilitate & stimulate interaction & dialogues

111115 deck 8   the what and how of social marketing msa for test 111115 deck 8 the what and how of social marketing msa for test Presentation Transcript

  • Winning with SocialMarketing ReadinessMarc de Swaan AronsChairman EffectiveBrandsNYC, December 2011Unleashing Global Marketing Potential™
  • Marc de Swaan Arons24 Years Global Marketing Experience11 Years EffectiveBrandsAdvisor to CMOs and Global Brand Heads
  • Global Marketing Leadership Summit 2010 Shanghai, London, Amsterdam, New York, Singapore Our Global Team• 65 Global Marketing experts across 6 global locations• 25 nationalities with global, regional and local experience• Average 15 years of practical experience
  • Global Marketing Leadership Summit 2010Shanghai, London, Amsterdam, New York, Singapore EffectiveBrands Global Presence New York - London - Amsterdam - Singapore - Paris - Tokyo
  • Global Marketing Leadership Summit 2010Shanghai, London, Amsterdam, New York, Singapore Passion for Global Marketing Effectiveness
  • Global Marketing Leadership Summit 2010Shanghai, London, Amsterdam, New York, Singapore Our Book: THE GLOBAL BRAND CEO
  • Global Marketing Leadership Summit 2010Shanghai, London, Amsterdam, New York, Singapore The Global Brand CEO Challengers
  • Global Marketing Leaders
  • What made you successful will not guarantee future success
  • And No One Seems to Understand Your Predicament
  • Global Marketing Leadership Summit 2010Shanghai, London, Amsterdam, New York, Singapore The Social Marketing Readiness Challenge Today, almost all Global brands are ‘Socially Active’The question is no longer whether Social Marketing is important But how to evolve the global marketing organization … to become SocialMarketingReady
  • Today 1 A Brave New Social Marketing World 2 WHAT: Winning Social Global Brands 3 HOW: Global Marketing Organizational Readiness
  • Insert Video Shift Happens
  • How is Social Media used in Asia?
  • Global Marketing Leadership Summit 2010Shanghai, London, Amsterdam,do we mean with Social? Definitions: What New York, Singapore
  • Global Marketing Leadership Summit 2010Shanghai, London, Amsterdam, New York, Singapore Social Media: New Communication Channel
  • Burning Platform for Change“Now that we havesupporters at all the right levels - a lot more is possible.”VP Online and Social Media
  • And What Keeps them Awake at N