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What it is and why marketers need one.
Marketing is evolving faster than CMO's, Brand Managers and Marketing Directors can keep up with new technologies, niches and agency capabilities. You wouldn't try to hire all the different plumbers, electricians, and roofers to build a house, you'd find someone who knows all these disciplines and how they work together. The Marketing General Contractor is a concept that explores adding a layer between a brand and its agencies to ensure efficiency and integration.