About 20 years of experience straddling design, creative and strategy in advertising, marketing and startups. I founded Half Fiction in 2009 to offer a wide variety of integrated marketing talent to startup and emerging companies too busy to manage multiple partners at the strategic level.
• Naming, initial brand development and domain search/negotiation
• Recruiting founding team members
• Product development and revenue models
• Market research, ethnography
• Beautifully designed investor decks that get checkbooks out
• Live wireframes and technical documentation to shop to developers ensuring less misunderstanding and waste
• Executive recruiting for C le...