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Copywriting tips for better results
 

Copywriting tips for better results

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Your copywriting for blogs or newsletters should be designed to influence people’s opinions and actions.

Your copywriting for blogs or newsletters should be designed to influence people’s opinions and actions.

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    Copywriting tips for better results Copywriting tips for better results Presentation Transcript

    • Copywriting Tips for Better Results Gail Lockyer Mobile 0439 756746
    • Copywriting Tips That Will Help Your Content to Succeed Your copywriting for blogs or newsletters should be designed to influence people’s opinions and actions.
    • Personalise Your Campaigns • Subject lines are you main headline and will ultimately determine whether your campaign is opened or not. There is nothing more engaging for a reader than to see his or her own name. Use personalization in the subject line and inside the body of the email. Do not over use this technique or it may have the reverse effect. • Keep your subject lines short… generally, shorter email subject lines produce higher open and click- through rates. Use this free online “Email Subject Line Tester” tool to help you to help develop effective, compelling subject lines that withstand sophisticated SPAM filters http://www.localnews.biz/subjectLine/ValidateSubjectLine. asp
    • Write conversationally and be authentic • Use plain, easy to understand English. Nobody cares if you can use xenophobia and ostentatious in a sentence. Write as if you are talking to a buddy over a beer without any coarse language. Be friendly and personable in your writing and above all be authentic and transparent. Your readers will reward you for following this basic rule. Educate and inform but not just ‘sell sell sell’.
    • Add expression and passion Since you will not have the luxury of seeing your prospect eye-to-eye to gauge their reactions you need to add extra passion into your message. Even if you think you are overdoing it when you write, your audiences will understand it when they read it. Be enthusiastic!
    • Make it personalised Everyone is tunes into WIIFM (What’s In It For Me), so try to think of the ideal prospect as you are writing and personalise that message just for them. Even if your email or website will be read by thousands of people each day -- every person will read it one at a time. Use “you” and “your” liberally. Focus on them, not you.
    • K.I.S.A (Keep It Simple ALWAYS) Keep your sentences and paragraphs short and simple. It’s always a good rule of thumb to keep any solo broadcasts to a maximum of 150 words. When writing articles for Enewsletter, just include the first paragraph and link through to your website or blog to read more… Convey your message in a clear and concise manner – Be ruthless when editing your email campaign and include lots of white space to make it inviting. Long blocks of words are scary, so keep your writing simple and to the point.
    • Follow the 3-link rule When writing your “solo email” campaign, include your CTA (call to action) link at least 3 times within your 150 words. Try one at the beginning, next in the main body and one towards the end or even in the P.S (if you use this). Experiment and alternate between the full URL website address and a hyperlinked call to action like: Go ahead and take action now!
    • Use plenty of compelling sub- headlines Subheads should be like mini-headlines. Use them to break up large bodies of text and to bring people back into the body of the letter. This is more applicable when writing your Enewsletter rather than a solo broadcast or campaign A lot of people will scan your email so you need to make you subheads “stand-alone” and be a unique selling message themselves. Also, be sure to use different graphic embellishments.
    • Split-Test and SPAM Check Segment your database and break them down into specific audience groups. Split-test different subject lines to various market segments and what your open rates and responses sore! Always check for Spam words to avoid ending up in your recipients spam box. There is plenty of free online spam checking devices – just search “free email spam check”.
    • Use power words Power words are action words that are benefit orientated. They are used in promotional campaigns and email subject lines. Here are some examples below to help stimulate your creative juices… How to, Ultimate, Hot, First, Big, Discover, Save, Create, Premiere, Easy, Amazing, Extraordinary, Now, Help, Easy, Exclusive, Health, Powerful, Immediately, Guarantee, You, Learn, Best, Win, Know, Understand
    • Mobile device friendly People are becoming more and more mobile using smart phones, tablets and other devices. Make sure that your template in your email campaign is mobile device friendly by trying to keep the total width of text copy to around 65-75 characters in width.
    • Your call to action (CTA) Don't use the same old call to action and tell them to "click here“. Try using some fresh alternatives like "read the full story", “learn more about it” "download this special report now", "save 20% immediately” and so on.
    • BONUS TIP To Increase Response and Sales • Follow this 3-Step Proven Formula for maximum results • 1. Here is what I have got – Be clear about your offering and get to the point. • 2. Here is what it will do for YOU – make sure you highlight the benefits they receive immediately • 3. Here is what to do next – A simple call to action related to the benefits
    • Where Do You Find Authentic Content? So, that’s my guide to writing better copy but how do you source the information? How can you come up with authentic content over and over again? The answer is easy! You don’t. I hear you gasping at that thought! Yes, you do need authentic content but if you can set up some Google alerts on the topics or industry that you are seeking information on, that can be your starting point. www.google.com.au/alerts If your website has FAQ section, this is also a great starting point to discuss any of these in greater depth. There are numerous websites of credibility to follow, subscribe to other newsletters and generally keep your eyes open to opportunities. My suggestion is to collect and store the links to articles in a folder (on your computer) until you require the information, that way it won’t be lost for the article you are wanting to write.
    • Of course you must rewrite the content in your own words and include/exclude facts that you can’t substantiate or don’t apply to your business. If you don’t write content that you can comfortably discuss with your customer, then it should not be in your article. To ensure your content is totally authentic, check your content by pasting in the link to www.copyscape.com before you publish your article. Also remember to check the spelling before you publish your article. Read it through, get someone else to proofread the article if possible. Once the article is published, it is impossible to rescind and correct the wrongs.
    • Images Images are also important in your copywriting and I recommend the images are renamed with keywords or appropriate titles. Here is a list of site with royalty free images: •www.google.com (images) •www.istock.com •www.gettyimages.com •www.shutterstock.com •www.compfight.com - make sure that you’re using “Creative Commons” •www.offset.com •www.stockxchange.com •www.pintrest.com •Or your own authentic photos If you use someone else’s photos then it is recommended that you acknowledge that person for the contribution.
    • How Many Words Do You Write? How long can you keep the reader’s interest? Some stories require over 1,000 words to convey the message, whilst others may only need 200-300 words. As a rule of thumb, my blogs are over 500 words each. It is also really good for SEO to write longer blogs and that’s a good thing for any marketing campaign. What’s the purpose of your content? Are your selling a product or service? Are you trying to increase your email list? Do you want inform your customers on your industry news? The purpose of your post will determine its length. If you’re looking to interact with readers and improve your ranking, long posts are preferred. But there is no right and wrong way, it is the way that achieves the results for you that is important.
    • Keywords in your content Go to Google and search for the words that people are using to find your content which has covered these words by using them within the title and repeated in the content. This is great for maximising your content for search engine optimisation. Go to: https://adwords.google.com/KeywordPlanner It is fairly self-explanatory to search for the keywords to use and look at the variations of the phase i.e. Large gold coins Gold coins prices Gold large coins for sale This is one area that you could assist in the SEO of your content, but if you are unsure, then I recommend you seek a professional to search for you.
    • A sample of keyword search
    • How Often Should You Blog or Send Out Newsletter? It depends again on your business or purpose of communication but the less you communicate, the more the readership will fade away and become someone else’s customer. If you have news to share, then it is blog or newsletter worthy. Don’t write for the sake of writing. I blog once a week and send out a newsletter monthly. A newsletter more than once a month is too frequently, some businesses will only send out quarterly newsletters. The blog should form part of the newsletter with a short introduction and then a link to the blog. If you write too often, then you will only put the readers off as well. Monitor the goals and results and find your comfort zone. If you cant afford the time, then consider outsourcing this task.
    • If you need assistance with your copywriting, blogging, newsletter or not sure how to manage it, then give me a call or drop an email and let’s get you started. info@halfdaypa.com.au http://www.halfdaypa.com.au/virtual-administration-services/e-newsletter-and-marketing-made-easy