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Social Networks Potential Employers & Your Marketability By Tanya Riley & Emma Clark
Most Visited Social MediaWebsites10. MeetMe 5. Yahoo! Answers9. MySpace 4. Pinterest8. LinkedIn 3. Twitter7. Tagged 2. YouTube6. Google+ 1. Facebook Daytona Business Journal, July 2012
How private are your accounts? Facebook Twitter
The Facts91% of employers say they use social networking sitesto screen prospective employees76% look at Facebook, 53% look at Twitter, 48% lookat LinkedIn69% of employers have rejected an employeebased upon content on a candidate’s socialnetworking site92% of employers plan to use social media forrecruiting purposes this year
The Facts68% of employers say they have hired someone basedon the content of their social networking site39% of employers say they hired an employee becausetheir profile gave a positive impression of theirorganizational fit
What You Should Know Employers do join university’s social media groups Organizations do post job descriptions, salary information and past job descriptions on their own social media pages Employers are using social media to build and promote their organizations and connect with candidates Your profile should represent you as a future employee, not as a friend
What You Should Know When employers look at your social networks they are checking: – For professionalism – For fit with company culture – For more about your qualifications – To see if you are well-rounded – For reasons not to hire YOU!
Marketing Yourself In General It’s okay to mention an award you have received, remember to “re-tweet” or “like” other’s accomplishments so they return the favor Offer something for readers, friends or followers to benefit from on your profile Watch your tone when posting and try not to make others uncomfortable Try not to go deep into your personal life. Don’t self promotion. Don’t overshare.
Marketing Yourself via LinkedIn Log on to your profile regularly and try to make it around the same time of day (allows followers real-time connection opportunities) Use your status update – Increases reach Answer messages and invitations timely (within 48 hrs) Be active in your groups and group discussions – Remember to keep it relevant – Create your own networking opportunities
Marketing Yourself via Pinterest People have started using Pinterest to brand and market themselves to potential employers Provides a visual element to normally text-heavy job and internship searches Top 5 things to use professional Pinterest for: – Company Research – Career Advice – Career Center Activities – Portfolio/Resumes – General Inspiration
Marketing Yourself via Twitter Have a professional picture and an appropriate Twitter handle (it becomes your brand) Keep your tweets clean and professional, regardless of having a private account (Your account may not be as private as you think!) Knowing keywords in your industry is very important – Search these words in Twitter to see who is using them and what they have to say Followers are about quality not quantity – Build relationships with followers in the field you wish to break into Remember: Private accounts inhibit followers from retweeting.
Marketing Yourself via Facebook Post articles of interest and industry relevance to your timeline – Comment on articles you have interest in – After you get the “hang of it”…post original content Careful with Facebook – The personal content does not disappear “Message” private matters instead of posting on timelines Don’t vent, keep it private
Work SitedBennett, S. (2012, May 18). How employers are using social media to find the better person for the job [infographic]. Retrieved from http://www.mediabistro.com/alltwitter/social-job-searchers_b22751Hester, C. (2012, July 17). How to effectively use LinkedIn in just 15-20 minutes a day. Retrieved from http://social mediatoday.com/chuckhester/615106/businesslink-how-effectively-use-linkedin-just-15-30-minutes-dayJones, J. (2012, January 27). How to market yourself on Twitter to land the job you want. Retrieved from http://the socialitecolumn.com/how-to-market-yourself-on-twitter-to-land-the-job-you-want/Kleinman, J. (2012, September 28). Bragging on social media: four ways to avoid oversharing. Retrieved from http://www.forbes.com/sites/work-in-progress/2012/09/28/bragging-on-social-media-four-ways-to-avoid- over-sharing/?utm_source=dlvr.it&utm_medium=twitterNathan, J. (2012, March 13). How employers screen job applicants using social media. Retrieved from http://www. recruitingblogs.com/profiles/blogs/how-employers-screen-job-applicants-using-social-mediaPoh, M. (2010). Essential Facebook etiquette: 10 dos and don’ts. Retrieved from http://www.hongkiat.com/blog/face book-etiquette/(2012). Top 10 most-visited social media sites. Daytona Business Journal. Retrieved from http://www.bizjournals.com /dayton/blog/socialmadness/2012/07/top-10-most-visited-social-mediasites.html?s=image_gallery(2012). Social media in your job search. Job Choices, 22-23. Retrieved from(2012). What employers want. Job Choices, 20. Retrieved from http://www.nxtbook.com/nxtbooks/nace/JobChoices 0812/index.php#/21(2011). Social media dos and don’ts on Facebook, Twitter, Google+ and LinkedIn. Retrieved from http://www.youtube. com/watch?v=p5sJ2uXuYr0(2010). How to market yourself using social networks. Retrieved from http://www.facebook.com/notes/socialmade simple/how-to-market-yourself-using-social-networks/10150091434230562