Filling in the Blanks:  Social Media @haleylandsman for  VR Business Brokers  May 5, 2010
Current Efforts <ul><li>“ VR – Lakes Business Group”  </li></ul><ul><ul><li>Tim Bullard or Nicole Bullard  </li></ul></ul>...
Current Efforts <ul><li>Maintain consistency among platforms </li></ul><ul><li>Be transparent  </li></ul><ul><li>Include l...
Goals <ul><li>1 – Optimize the social media avenues we current have </li></ul><ul><li>2 – Merge the social media avenues w...
Twitter <ul><li>General Information </li></ul><ul><li>Slang </li></ul><ul><li>Automated Tweets </li></ul><ul><li>TweetDeck...
Twitter
Twitter
Twitter <ul><li>Fast updates </li></ul><ul><ul><li>Be first </li></ul></ul><ul><li>Accurate information  </li></ul><ul><ul...
Twitter <ul><li>Consistency is key </li></ul><ul><ul><li>Avoid  </li></ul></ul><ul><ul><ul><li>Sending multiple messages i...
Twitter Slang <ul><li>Twitter Handle  </li></ul><ul><ul><li>Twitter user name </li></ul></ul><ul><li>Mentions </li></ul><u...
Twitter Slang <ul><li>RT – Retweet  </li></ul><ul><ul><li>Reposting a message </li></ul></ul><ul><ul><ul><li>Commentary is...
Twitter Slang <ul><li>via/  </li></ul><ul><ul><li>How you came across a link </li></ul></ul><ul><ul><ul><li>Ex: [message] ...
Twitter Slang <ul><li>DM – Direct Message  </li></ul><ul><ul><li>Two Twitter handles have to follow each other in order to...
Twitter <ul><li>140 Character Limit </li></ul><ul><ul><li>Never/very rarely use them all </li></ul></ul><ul><ul><li>@VR_Bi...
Twitter <ul><li>Follow  </li></ul><ul><ul><li>Seek out people/companies/news sources of interest  </li></ul></ul><ul><ul><...
Twitter <ul><li>Followers aren’t numbers </li></ul><ul><ul><li>They are people </li></ul></ul><ul><ul><ul><li>Get to know ...
Twitter <ul><li>Automated direct messages </li></ul><ul><ul><li>Perception </li></ul></ul><ul><ul><li>Take a minute to loo...
Twitter <ul><li>Automated Tweets </li></ul><ul><ul><li>Efficient  </li></ul></ul><ul><ul><li>Appropriate at times </li></u...
Twitter <ul><li>Post interactive things to Twitter </li></ul><ul><ul><li>Twitpic </li></ul></ul><ul><ul><li>Twitvid </li><...
TweetDeck & Hootsuite
TweetDeck & Hootsuite <ul><li>Track  </li></ul><ul><ul><li>Multiple accounts </li></ul></ul><ul><ul><li>Mentions </li></ul...
TweetDeck vs Hootsuite  <ul><li>Download  </li></ul><ul><li>Wide screen </li></ul><ul><li>No tracking  </li></ul><ul><li>A...
Twitpic <ul><li>Email photos with a description </li></ul><ul><ul><li>Autoposts to attached Twitter account </li></ul></ul>
Twitvid  <ul><li>The video version of Twitpic </li></ul><ul><li>Send videos with a description via email  </li></ul><ul><u...
Twitter Links <ul><li>Shorten links </li></ul><ul><ul><li>TweetDeck & Hootsuite have built-in features  </li></ul></ul><ul...
Twitter Links <ul><li>Hootsuite shortens to ow.ly links </li></ul><ul><ul><li>Tracking information available under ‘Stats’...
Ping.fm <ul><li>Ping allows you to post the same message to multiple networks at once </li></ul><ul><ul><li>Auto-shortens ...
Facebook <ul><li>Name </li></ul><ul><li>Consistency  </li></ul><ul><ul><li>Of posts </li></ul></ul><ul><li>Info </li></ul>...
Facebook <ul><li>Photos  </li></ul><ul><ul><li>Staff  </li></ul></ul><ul><ul><ul><li>Encourage them to ‘like’ and interact...
Linkedin <ul><li>Encourage employees to join Linkedin </li></ul><ul><li>Create Group </li></ul><ul><ul><li>Groups – Create...
Professional Contacts <ul><li>In addition to any normal follow up upon meeting someone </li></ul><ul><ul><li>Linkedin </li...
Email <ul><li>Constant Contact </li></ul><ul><ul><li>Email Campaigns </li></ul></ul><ul><ul><li>Sharing </li></ul></ul><ul...
Email <ul><li>Track Campaigns  </li></ul><ul><ul><li>Build email list </li></ul></ul><ul><ul><li>Unique open rate </li></u...
Sharing <ul><li>Make it easy for someone to share your email with their contacts </li></ul>
Share This
Email Signature  <ul><li>Employee Name </li></ul><ul><li>VR Business Brokers </li></ul><ul><li>Lakes Business Group, Inc. ...
Suggested Email Signature  <ul><li>Employee Name </li></ul><ul><li>VR Business Brokers </li></ul><ul><li>Lakes Business Gr...
YouTube <ul><li>Brand your channel  </li></ul><ul><ul><li>My Channel  </li></ul></ul><ul><ul><ul><li>Settings </li></ul></...
YouTube
Weebly <ul><li>Free site tool </li></ul><ul><ul><li>‘ Microsite’ </li></ul></ul><ul><ul><li>Portfolio  </li></ul></ul><ul>...
Google Analytics  <ul><li>Free to Sign up </li></ul><ul><li>Input websites </li></ul><ul><ul><li>Outputs tracking code </l...
Thank You @haleylandsman
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Filling in the blanks on social media vr biz lakes

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Filling in the blanks on social media vr biz lakes

  1. 1. Filling in the Blanks: Social Media @haleylandsman for VR Business Brokers May 5, 2010
  2. 2. Current Efforts <ul><li>“ VR – Lakes Business Group” </li></ul><ul><ul><li>Tim Bullard or Nicole Bullard </li></ul></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><ul><li>VR – Lakes Business Group (OLD fan page) </li></ul></ul><ul><ul><li>Lakes Business Group (NEW fan page) </li></ul></ul><ul><li>Linkedin </li></ul><ul><li>Email </li></ul><ul><li>YouTube </li></ul><ul><li>Weebly </li></ul><ul><li>Blogs </li></ul>
  3. 3. Current Efforts <ul><li>Maintain consistency among platforms </li></ul><ul><li>Be transparent </li></ul><ul><li>Include links on main web page </li></ul><ul><ul><li>Make it easy to link back </li></ul></ul>
  4. 4. Goals <ul><li>1 – Optimize the social media avenues we current have </li></ul><ul><li>2 – Merge the social media avenues with HootSuite to optimize exposure and limit time </li></ul><ul><li>3 – Determine other social media avenues we have not explored, but would be beneficial for our specific business </li></ul>
  5. 5. Twitter <ul><li>General Information </li></ul><ul><li>Slang </li></ul><ul><li>Automated Tweets </li></ul><ul><li>TweetDeck and Hootsuite </li></ul><ul><li>Twitpic and Twitvid </li></ul><ul><li>Links </li></ul><ul><li>Ping </li></ul>
  6. 6. Twitter
  7. 7. Twitter
  8. 8. Twitter <ul><li>Fast updates </li></ul><ul><ul><li>Be first </li></ul></ul><ul><li>Accurate information </li></ul><ul><ul><li>Insider information </li></ul></ul><ul><li>To grow their </li></ul><ul><ul><li>Knowledge </li></ul></ul><ul><ul><li>Networks </li></ul></ul>
  9. 9. Twitter <ul><li>Consistency is key </li></ul><ul><ul><li>Avoid </li></ul></ul><ul><ul><ul><li>Sending multiple messages in a row </li></ul></ul></ul><ul><ul><ul><li>Significant lag time </li></ul></ul></ul><ul><ul><li>People shouldn’t be surprised to see you in their feed </li></ul></ul><ul><li>Customize your Twitter background </li></ul><ul><ul><li>Twitter Backgrounds </li></ul></ul>
  10. 10. Twitter Slang <ul><li>Twitter Handle </li></ul><ul><ul><li>Twitter user name </li></ul></ul><ul><li>Mentions </li></ul><ul><ul><li>Someone sends a tweet that includes another Twitter handle </li></ul></ul><ul><ul><li>Visibility </li></ul></ul><ul><ul><li>Search Engines </li></ul></ul><ul><ul><li>Followers </li></ul></ul>
  11. 11. Twitter Slang <ul><li>RT – Retweet </li></ul><ul><ul><li>Reposting a message </li></ul></ul><ul><ul><ul><li>Commentary is allowed before or after the original message </li></ul></ul></ul><ul><ul><ul><li>Editing is okay </li></ul></ul></ul><ul><ul><ul><ul><li>Do not change the meaning </li></ul></ul></ul></ul><ul><li>#FF – Follow Friday </li></ul><ul><ul><li>Compliment </li></ul></ul><ul><ul><ul><li>Share people that are valuable to you </li></ul></ul></ul><ul><ul><ul><li>Follow new people </li></ul></ul></ul><ul><ul><ul><li>Gain followers </li></ul></ul></ul>
  12. 12. Twitter Slang <ul><li>via/ </li></ul><ul><ul><li>How you came across a link </li></ul></ul><ul><ul><ul><li>Ex: [message] via/@haleylandsman </li></ul></ul></ul><ul><li>h/t – Hat Tip </li></ul><ul><ul><li>Similar to via/ or RT </li></ul></ul><ul><ul><ul><li>Used less frequently </li></ul></ul></ul><ul><ul><li>Ex: [message] h/t @haleylandsman </li></ul></ul>
  13. 13. Twitter Slang <ul><li>DM – Direct Message </li></ul><ul><ul><li>Two Twitter handles have to follow each other in order to exchange direct messages </li></ul></ul><ul><ul><li>While tweets are public, direct messages are private </li></ul></ul><ul><li>Lists </li></ul><ul><ul><li>Categorize and organize the handles you follow </li></ul></ul><ul><ul><li>Being listed is a compliment </li></ul></ul>
  14. 14. Twitter <ul><li>140 Character Limit </li></ul><ul><ul><li>Never/very rarely use them all </li></ul></ul><ul><ul><li>@VR_Biz_Lakes is 13 characters </li></ul></ul><ul><ul><ul><li>Retweets take up an extra five characters </li></ul></ul></ul><ul><ul><ul><ul><li>RT @VR_Biz_Lakes: [message] (18 + message) </li></ul></ul></ul></ul><ul><ul><ul><li>Leave some room for the RT and commentary </li></ul></ul></ul><ul><ul><ul><ul><li>‘ Great article! ’ (13) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>‘ I agree ’ (8) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>‘ Thank you! ’ (11) </li></ul></ul></ul></ul>
  15. 15. Twitter <ul><li>Follow </li></ul><ul><ul><li>Seek out people/companies/news sources of interest </li></ul></ul><ul><ul><ul><li>They will not always follow back </li></ul></ul></ul><ul><li>Followers </li></ul><ul><ul><li>Do not protect your account </li></ul></ul><ul><ul><li>Will you follow everyone or only some people? </li></ul></ul>
  16. 16. Twitter <ul><li>Followers aren’t numbers </li></ul><ul><ul><li>They are people </li></ul></ul><ul><ul><ul><li>Get to know them </li></ul></ul></ul><ul><ul><ul><ul><li>Likes </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Dislikes </li></ul></ul></ul></ul><ul><ul><li>You could meet them </li></ul></ul><ul><ul><ul><li>Tweetups </li></ul></ul></ul><ul><ul><ul><li>In public </li></ul></ul></ul>
  17. 17. Twitter <ul><li>Automated direct messages </li></ul><ul><ul><li>Perception </li></ul></ul><ul><ul><li>Take a minute to look at their profile and comment on a specific detail </li></ul></ul><ul><ul><ul><li>Interest </li></ul></ul></ul><ul><ul><ul><li>Location </li></ul></ul></ul><ul><ul><ul><li>Business </li></ul></ul></ul><ul><ul><li>Genuinely thank them </li></ul></ul><ul><ul><ul><li>Real interaction has benefits </li></ul></ul></ul>
  18. 18. Twitter <ul><li>Automated Tweets </li></ul><ul><ul><li>Efficient </li></ul></ul><ul><ul><li>Appropriate at times </li></ul></ul><ul><ul><ul><li>Press Releases </li></ul></ul></ul><ul><ul><ul><li>Weekends/Vacation </li></ul></ul></ul>
  19. 19. Twitter <ul><li>Post interactive things to Twitter </li></ul><ul><ul><li>Twitpic </li></ul></ul><ul><ul><li>Twitvid </li></ul></ul><ul><ul><li>YouTube </li></ul></ul><ul><ul><li>Articles </li></ul></ul><ul><ul><li>Client links </li></ul></ul>
  20. 20. TweetDeck & Hootsuite
  21. 21. TweetDeck & Hootsuite <ul><li>Track </li></ul><ul><ul><li>Multiple accounts </li></ul></ul><ul><ul><li>Mentions </li></ul></ul><ul><ul><li>Direct Messages </li></ul></ul><ul><ul><li>Sent tweets </li></ul></ul><ul><ul><li>Search Columns </li></ul></ul><ul><ul><ul><li>Brands </li></ul></ul></ul><ul><ul><ul><li>Hashtags </li></ul></ul></ul><ul><ul><ul><ul><li>Clients </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Prospects </li></ul></ul></ul></ul>
  22. 22. TweetDeck vs Hootsuite <ul><li>Download </li></ul><ul><li>Wide screen </li></ul><ul><li>No tracking </li></ul><ul><li>Automatic updates </li></ul><ul><li>Unlimited search columns </li></ul><ul><li>Facebook and Twitter </li></ul><ul><li>In web browser </li></ul><ul><li>Tabs </li></ul><ul><li>Tracking </li></ul><ul><li>Reloads </li></ul><ul><li>Limited search columns </li></ul><ul><li>Twitter only </li></ul>
  23. 23. Twitpic <ul><li>Email photos with a description </li></ul><ul><ul><li>Autoposts to attached Twitter account </li></ul></ul>
  24. 24. Twitvid <ul><li>The video version of Twitpic </li></ul><ul><li>Send videos with a description via email </li></ul><ul><ul><li>Autoposts to attached Twitter account </li></ul></ul>
  25. 25. Twitter Links <ul><li>Shorten links </li></ul><ul><ul><li>TweetDeck & Hootsuite have built-in features </li></ul></ul><ul><ul><li>Outside of those, use bit.ly </li></ul></ul><ul><ul><li>Let people know what they are clicking on </li></ul></ul><ul><ul><ul><li>xxx [PHOTO] link </li></ul></ul></ul><ul><ul><ul><ul><li>[VIDEO] </li></ul></ul></ul></ul><ul><ul><ul><ul><li>[ARTICLE] </li></ul></ul></ul></ul>
  26. 26. Twitter Links <ul><li>Hootsuite shortens to ow.ly links </li></ul><ul><ul><li>Tracking information available under ‘Stats’ tab </li></ul></ul>
  27. 27. Ping.fm <ul><li>Ping allows you to post the same message to multiple networks at once </li></ul><ul><ul><li>Auto-shortens links </li></ul></ul><ul><ul><li>Online or via phone </li></ul></ul><ul><ul><li>Don’t overuse this </li></ul></ul>
  28. 28. Facebook <ul><li>Name </li></ul><ul><li>Consistency </li></ul><ul><ul><li>Of posts </li></ul></ul><ul><li>Info </li></ul><ul><ul><li>Link descriptions will break up blog of links </li></ul></ul>
  29. 29. Facebook <ul><li>Photos </li></ul><ul><ul><li>Staff </li></ul></ul><ul><ul><ul><li>Encourage them to ‘like’ and interact </li></ul></ul></ul><ul><ul><li>Businesses sold/for sale </li></ul></ul><ul><li>Discussions </li></ul><ul><ul><li>Among buyers/sellers/staff </li></ul></ul><ul><li>Reviews </li></ul><ul><ul><li>Invaluable </li></ul></ul><ul><ul><li>Free </li></ul></ul>
  30. 30. Linkedin <ul><li>Encourage employees to join Linkedin </li></ul><ul><li>Create Group </li></ul><ul><ul><li>Groups – Create a group – Upload information </li></ul></ul><ul><ul><ul><li>Encourage employees and clients to join </li></ul></ul></ul><ul><ul><ul><li>Use to </li></ul></ul></ul><ul><ul><ul><ul><li>Send updates </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Have events </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Start discussions </li></ul></ul></ul></ul>
  31. 31. Professional Contacts <ul><li>In addition to any normal follow up upon meeting someone </li></ul><ul><ul><li>Linkedin </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><li>Invite people across multiple sites to follow other sites </li></ul>
  32. 32. Email <ul><li>Constant Contact </li></ul><ul><ul><li>Email Campaigns </li></ul></ul><ul><ul><li>Sharing </li></ul></ul><ul><ul><li>Personal Emails </li></ul></ul>
  33. 33. Email <ul><li>Track Campaigns </li></ul><ul><ul><li>Build email list </li></ul></ul><ul><ul><li>Unique open rate </li></ul></ul><ul><ul><ul><li>20% goal </li></ul></ul></ul><ul><ul><li>What do people click on? </li></ul></ul><ul><ul><ul><li>Adapt to your readers </li></ul></ul></ul>
  34. 34. Sharing <ul><li>Make it easy for someone to share your email with their contacts </li></ul>
  35. 35. Share This
  36. 36. Email Signature <ul><li>Employee Name </li></ul><ul><li>VR Business Brokers </li></ul><ul><li>Lakes Business Group, Inc. </li></ul><ul><li>Terrace Suite 1 </li></ul><ul><li>N27 W23960 Paul Road </li></ul><ul><li>Pewaukee, WI  53072 </li></ul><ul><li>Bus:  262.347.2083 </li></ul><ul><li>Fax:  262.347.2090 </li></ul><ul><li>www.vrbizlakes.com </li></ul><ul><li>http://twitter.com/VR_Biz_Lakes </li></ul><ul><li>http://www.youtube.com/watch?v=_pPxrRJm4ck </li></ul>
  37. 37. Suggested Email Signature <ul><li>Employee Name </li></ul><ul><li>VR Business Brokers </li></ul><ul><li>Lakes Business Group, Inc. </li></ul><ul><li>Terrace Suite 1 </li></ul><ul><li>N27 W23960 Paul Road </li></ul><ul><li>Pewaukee, WI  53072 </li></ul><ul><li>Bus:  262.347.2083 </li></ul><ul><li>Fax:  262.347.2090 </li></ul><ul><li>www.vrbizlakes.com </li></ul><ul><li>Twitter (hyperlinked word or logo) </li></ul><ul><li>YouTube (hyperlinked word or logo) </li></ul><ul><li>Facebook (hyperlinked word or logo) </li></ul><ul><li>Linkedin (hyperlinked word or logo) </li></ul>
  38. 38. YouTube <ul><li>Brand your channel </li></ul><ul><ul><li>My Channel </li></ul></ul><ul><ul><ul><li>Settings </li></ul></ul></ul><ul><ul><ul><li>Themes and Colors </li></ul></ul></ul><ul><ul><ul><ul><li>Show advanced options </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Customize accordingly </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Upload Background Image </li></ul></ul></ul></ul></ul>
  39. 39. YouTube
  40. 40. Weebly <ul><li>Free site tool </li></ul><ul><ul><li>‘ Microsite’ </li></ul></ul><ul><ul><li>Portfolio </li></ul></ul><ul><ul><li>Blog </li></ul></ul><ul><ul><li>Easy to update </li></ul></ul><ul><ul><li>Keep it clean </li></ul></ul><ul><ul><li>Add </li></ul></ul><ul><ul><ul><li>Links </li></ul></ul></ul><ul><ul><ul><li>Images </li></ul></ul></ul><ul><ul><ul><li>Tabs </li></ul></ul></ul><ul><ul><ul><ul><li>Past/Current Clients </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Clients </li></ul></ul></ul></ul><ul><ul><ul><li>HTML </li></ul></ul></ul>
  41. 41. Google Analytics <ul><li>Free to Sign up </li></ul><ul><li>Input websites </li></ul><ul><ul><li>Outputs tracking code </li></ul></ul><ul><ul><ul><li>Add HTML to website </li></ul></ul></ul>
  42. 42. Thank You @haleylandsman

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