Community Relations 2.0: Social Media in Public Libraries
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Community Relations 2.0: Social Media in Public Libraries

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Fall 2013 TechByte Presentation to Denver University's ASIS&T (Association of Information Science & Technology) about how public libraries can use social media with examples from Douglas County......

Fall 2013 TechByte Presentation to Denver University's ASIS&T (Association of Information Science & Technology) about how public libraries can use social media with examples from Douglas County Libraries and other public libraries.

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  • There are a lot of different social media networks out there, but what the ones that are right for your library depends on your organization’s goals. <br />
  • Beware of Shiny Object Syndrome. Don’t feel like you have to be everywhere. Find what network your community is active on and meet them there. <br />
  • 22% of teens use Twitter (Source: NextAdvisor) <br />
  • Don’t be lost in the stream on content on Twitter. Be sure to post multiple times throughout the day to be heard by your followers. <br />
  • Mix up your content to include both internal and external links. <br />
  • Examples of great tweets from other libraries. More examples can be found on: librarymarketer.com <br />
  • However, it really depends on your audience. Be sure to check the analytics to see what times and days resonates best with them. <br />
  • Use a service such as Hootsuite or Tweetdeck to schedule posts and monitor posts. <br />
  • Examples of interactions one can have with patrons and authors on Twitter. <br />
  • Don’t worry. Measuring social media is easier than weighing zoo animals. <br />
  • Douglas County Libraries (DCL) tracks these metrics on a spreadsheet, but prepare a more visual report to give to the board and upper management. <br />
  • 55-64 year olds; is the fastest growing age bracket with 79% of growth since 2012. (Source: JeffBullas.com) <br /> 67% of Internet users on Facebook in the US (Source: Pew Internet and American Life Project) <br /> DCL’s Facebook is mainly women 35-44 <br />
  • Facebook fans are “one of us.” They are already library lovers. <br />
  • Ask questions, post fill in the blanks, etc. <br />
  • Use Facebook Insights to see exactly when your fans are online so you know when to post. <br />
  • Cross promote online and off! <br />

Transcript

  • 1. Community Relations 2.0: Social Media in Public Libraries Haley Hennes @librarymarketer
  • 2. QuickTime™ and a decompressor are needed to see this picture. Beware of Shiny Object Syndrome.
  • 3. • Authors • Journalists • Teens
  • 4. Post at least 5 tweets a day.
  • 5. •External Links •Internal Links •Retweets •Questions QuickTime™ and a decompressor are needed to see this picture. •Quotes •Book Recommendations Mix it Up!
  • 6.  Be Human. QuickTime™ and a decompressor are needed to see this picture. Be Human.
  • 7. QuickTime™ and a decompressor are needed to see this picture. Don’t Be Boring.
  • 8. QuickTime™ and a decompressor are needed to see this picture. Have Conversations.
  • 9. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
  • 10. When to Post? QuickTime™ and a decompressor are needed to see this picture. For retweets, KISSMetrics found the peak time to be around 5 PM. For click through rate (CTR), KISSmetrics found the best times to be at 12 PM and 6 PM.
  • 11. QuickTime™ and a decompressor are needed to see this picture.
  • 12. What about Metrics? QuickTime™ and a decompressor are needed to see this picture.
  • 13. What Douglas County Libraries Measures:  Followers  Retweets  Mentions  Click Through Rate (CTR)  Engagement
  • 14. • Older Adults •Large Audience
  • 15. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
  • 16. Visuals get more likes and shares than any other post type on Facebook (Source: Dan Zarrella).
  • 17. Be Engaging!
  • 18. When to Post?  Evenings and Weekends  2 to 3 posts per day
  • 19. What to Measure? Number of Fans Engagement: Likes, Comments, Shares Click Through Rate (CTR) Number of People Who Saw Your Posts
  • 20. QuickTime™ and a decompressor are needed to see this picture.
  • 21. Haley Hennes QuickTime™ and a decompressor are needed to see this picture.  Follow me: @librarymarketer  www.librarymarketer.com