Your SlideShare is downloading. ×
Community Relations 2.0: Social Media in Public Libraries
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Community Relations 2.0: Social Media in Public Libraries

356

Published on

Fall 2013 TechByte Presentation to Denver University's ASIS&T (Association of Information Science & Technology) about how public libraries can use social media with examples from Douglas County …

Fall 2013 TechByte Presentation to Denver University's ASIS&T (Association of Information Science & Technology) about how public libraries can use social media with examples from Douglas County Libraries and other public libraries.

Published in: Marketing, Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
356
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
3
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • There are a lot of different social media networks out there, but what the ones that are right for your library depends on your organization’s goals.
  • Beware of Shiny Object Syndrome. Don’t feel like you have to be everywhere. Find what network your community is active on and meet them there.
  • 22% of teens use Twitter (Source: NextAdvisor)
  • Don’t be lost in the stream on content on Twitter. Be sure to post multiple times throughout the day to be heard by your followers.
  • Mix up your content to include both internal and external links.
  • Examples of great tweets from other libraries. More examples can be found on: librarymarketer.com
  • However, it really depends on your audience. Be sure to check the analytics to see what times and days resonates best with them.
  • Use a service such as Hootsuite or Tweetdeck to schedule posts and monitor posts.
  • Examples of interactions one can have with patrons and authors on Twitter.
  • Don’t worry. Measuring social media is easier than weighing zoo animals.
  • Douglas County Libraries (DCL) tracks these metrics on a spreadsheet, but prepare a more visual report to give to the board and upper management.
  • 55-64 year olds; is the fastest growing age bracket with 79% of growth since 2012. (Source: JeffBullas.com)
    67% of Internet users on Facebook in the US (Source: Pew Internet and American Life Project)
    DCL’s Facebook is mainly women 35-44
  • Facebook fans are “one of us.” They are already library lovers.
  • Ask questions, post fill in the blanks, etc.
  • Use Facebook Insights to see exactly when your fans are online so you know when to post.
  • Cross promote online and off!
  • Transcript

    • 1. Community Relations 2.0: Social Media in Public Libraries Haley Hennes @librarymarketer
    • 2. QuickTime™ and a decompressor are needed to see this picture. Beware of Shiny Object Syndrome.
    • 3. • Authors • Journalists • Teens
    • 4. Post at least 5 tweets a day.
    • 5. •External Links •Internal Links •Retweets •Questions QuickTime™ and a decompressor are needed to see this picture. •Quotes •Book Recommendations Mix it Up!
    • 6.  Be Human. QuickTime™ and a decompressor are needed to see this picture. Be Human.
    • 7. QuickTime™ and a decompressor are needed to see this picture. Don’t Be Boring.
    • 8. QuickTime™ and a decompressor are needed to see this picture. Have Conversations.
    • 9. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
    • 10. When to Post? QuickTime™ and a decompressor are needed to see this picture. For retweets, KISSMetrics found the peak time to be around 5 PM. For click through rate (CTR), KISSmetrics found the best times to be at 12 PM and 6 PM.
    • 11. QuickTime™ and a decompressor are needed to see this picture.
    • 12. What about Metrics? QuickTime™ and a decompressor are needed to see this picture.
    • 13. What Douglas County Libraries Measures:  Followers  Retweets  Mentions  Click Through Rate (CTR)  Engagement
    • 14. • Older Adults •Large Audience
    • 15. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture. QuickTime™ and a decompressor are needed to see this picture.
    • 16. Visuals get more likes and shares than any other post type on Facebook (Source: Dan Zarrella).
    • 17. Be Engaging!
    • 18. When to Post?  Evenings and Weekends  2 to 3 posts per day
    • 19. What to Measure? Number of Fans Engagement: Likes, Comments, Shares Click Through Rate (CTR) Number of People Who Saw Your Posts
    • 20. QuickTime™ and a decompressor are needed to see this picture.
    • 21. Haley Hennes QuickTime™ and a decompressor are needed to see this picture.  Follow me: @librarymarketer  www.librarymarketer.com

    ×