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Search Engine Optimization & Social Media Marketing:  Combine the magic to generate leads   Regalix Inc. © 2004 - 2010. Al...
Presenter:  Hardy Alexander <ul><li>General Manager, Regalix India </li></ul><ul><li>Over 18 yrs experience in Sales & Mar...
Search Engine Optimization & Social Media Marketing:  Combine the magic to generate leads   Regalix Inc. © 2004 - 2010. Al...
Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions  <ul><li>Inbound Marketing for ...
Increase Leads by Increasing Google Indexed Pages Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & te...
Acquire More Leads by Ranking in Google’s Top 100 Search Results Regalix Inc. © 2004 - 2010. All rights reserved | digital...
Marketers With Blogs Generate More Leads Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology ...
Increase Leads by Using Twitter & Growing Followers Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & ...
What Does This Mean for You as Marketers? Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology...
Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions  <ul><li>Inbound Marketing for ...
Search Engine Optimization and Lead Generation Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & techn...
Optimizing Your Web Site for the Search Engines <ul><li>On-Page Optimization </li></ul><ul><ul><li>Keyword Density </li></...
Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions  <ul><li>Inbound Marketing for ...
Example:  BreakingPoint Systems <ul><li>Company: Resiliency Testing for Next Generation Networks & Devices, Austin Texas <...
Leveraging Social Media for Lead Generation <ul><li>Listen first </li></ul><ul><li>Set clear goals </li></ul><ul><li>Add v...
Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions  <ul><li>Inbound Marketing for ...
SEO Benefits of Social Media Marketing Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology so...
Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions  <ul><li>Inbound Marketing for ...
About Regalix <ul><li>Full-Service: Digital Marketing & Technology </li></ul><ul><li>Talent: Leadership, Advisory, 150+ Te...
Domain Expertise UCLA x i gnite ICICI BANK Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technolog...
<ul><li>If you have any questions about Social Media, Twitter, Facebook, and Digital Marketing, please contact  Namrata Ku...
Thank You Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions  US 3000 Bridge Parkw...
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Search Engine Optimization &amp; Social Media Marketing: Combine The Magic, May10

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This presentation compiles analysis and recommendations on how Search Engine Optimization and Social Media Marketing work together impacting website traffic, lead generation and thereby sales.

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Transcript of "Search Engine Optimization &amp; Social Media Marketing: Combine The Magic, May10"

  1. 1. Search Engine Optimization & Social Media Marketing: Combine the magic to generate leads Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions Hardy Alexander, General Manager Regalix India May 18 th , 2010
  2. 2. Presenter: Hardy Alexander <ul><li>General Manager, Regalix India </li></ul><ul><li>Over 18 yrs experience in Sales & Marketing across various industries such as Manufacturing, Logistics & Supply Chain and Digital Marketing </li></ul><ul><li>Vast experience of Business Development across global markets, especially with start up projects </li></ul><ul><li>Currently responsible for managing the Bangalore branch office as a profit center </li></ul><ul><li>Qualification: Masters Degree in Marketing and an Engineering Major in Metallurgy </li></ul>Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions
  3. 3. Search Engine Optimization & Social Media Marketing: Combine the magic to generate leads Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions
  4. 4. Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions <ul><li>Inbound Marketing for Growing Leads </li></ul><ul><li>Search Engine Optimization and Lead Generation </li></ul><ul><li>Leveraging Social Media for Lead Generation </li></ul><ul><li>Combining Benefits of SEO & SMM </li></ul><ul><li>About Regalix </li></ul>Combine the Magic – SEO & SMM
  5. 5. Increase Leads by Increasing Google Indexed Pages Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions Source: www.hubspot.com , March 2010
  6. 6. Acquire More Leads by Ranking in Google’s Top 100 Search Results Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions Source: www.hubspot.com , March 2010
  7. 7. Marketers With Blogs Generate More Leads Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions Source: www.hubspot.com , March 2010
  8. 8. Increase Leads by Using Twitter & Growing Followers Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions Source: www.hubspot.com , March 2010
  9. 9. What Does This Mean for You as Marketers? Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions Source: www.hubspot.com , March 2010
  10. 10. Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions <ul><li>Inbound Marketing for Growing Leads </li></ul><ul><li>Search Engine Optimization and Lead Generation </li></ul><ul><li>Leveraging Social Media for Lead Generation </li></ul><ul><li>Combining Benefits of SEO & SMM </li></ul><ul><li>About Regalix </li></ul>Combine the Magic – SEO & SMM
  11. 11. Search Engine Optimization and Lead Generation Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions &quot;Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via &quot;natural&quot; (&quot;organic&quot; or &quot;algorithmic&quot;) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine.” - Wikipedia.org <ul><li>Online lead generation starts by generating traffic to your content </li></ul><ul><li>Generate high quality and/or free leads </li></ul><ul><li>Enhance your credibility by getting your content to rank high on the search engines </li></ul>
  12. 12. Optimizing Your Web Site for the Search Engines <ul><li>On-Page Optimization </li></ul><ul><ul><li>Keyword Density </li></ul></ul><ul><ul><li>Page Title </li></ul></ul><ul><ul><li>Header Tags </li></ul></ul><ul><ul><li>Internal Linking Structure </li></ul></ul><ul><ul><li>Keywords at the top of the page </li></ul></ul><ul><li>Off-Page Optimization </li></ul><ul><ul><li>Building Backlinks </li></ul></ul>Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions
  13. 13. Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions <ul><li>Inbound Marketing for Growing Leads </li></ul><ul><li>Search Engine Optimization and Lead Generation </li></ul><ul><li>Leveraging Social Media for Lead Generation </li></ul><ul><li>Combining Benefits of SEO & SMM </li></ul><ul><li>About Regalix </li></ul>Combine the Magic – SEO & SMM
  14. 14. Example: BreakingPoint Systems <ul><li>Company: Resiliency Testing for Next Generation Networks & Devices, Austin Texas </li></ul><ul><li>Situation: Limited Budget | Target audience of Security & QA, hated being ‘marketed to’. </li></ul><ul><li>Six Steps to Develop Social Media Strategy & Measure it: </li></ul><ul><ul><li>Create Blog to start & join online conversation </li></ul></ul><ul><ul><li>Establish Twitter Account </li></ul></ul><ul><ul><li>Create LinkedIn Group </li></ul></ul><ul><ul><li>Modify press release strategy for blogger coverage </li></ul></ul><ul><ul><li>Promote Social Media channels on company website and in email signatures </li></ul></ul><ul><ul><li>Measure growth of Social Media accounts and web traffic </li></ul></ul><ul><li>RESULTS </li></ul><ul><li>155% increase in unique Web visitors </li></ul><ul><li>Leads by Source: </li></ul><ul><ul><li>55% inbound Web </li></ul></ul><ul><ul><li>23% trade shows </li></ul></ul><ul><ul><li>20% Email </li></ul></ul><ul><li>Marketing-influenced pipeline by source: </li></ul><ul><ul><li>75% inbound Web </li></ul></ul><ul><ul><li>17% Email </li></ul></ul><ul><ul><li>4% trade shows </li></ul></ul>© 2006 Confidential | intelligent marketing & technology solutions Source: http://jeffbullas.com/ , Jan 2010 “ After six months, we saw some amazing results,” – Pam O’Neal, VP Marketing BreakingPoint
  15. 15. Leveraging Social Media for Lead Generation <ul><li>Listen first </li></ul><ul><li>Set clear goals </li></ul><ul><li>Add value to online conversations </li></ul><ul><li>Empower employees </li></ul><ul><li>Paid & Organic search </li></ul><ul><li>Corporate website relevant to sales process </li></ul><ul><li>Broaden digital footprint </li></ul><ul><li>Use Twitter as a business tool </li></ul>Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions Source: http://blog.ogilvypr.com/ , Mar10
  16. 16. Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions <ul><li>Inbound Marketing for Growing Leads </li></ul><ul><li>Search Engine Optimization and Lead Generation </li></ul><ul><li>Leveraging Social Media for Lead Generation </li></ul><ul><li>Combining Benefits of SEO & SMM </li></ul><ul><li>About Regalix </li></ul>Combine the Magic – SEO & SMM
  17. 17. SEO Benefits of Social Media Marketing Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions
  18. 18. Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions <ul><li>Inbound Marketing for Growing Leads </li></ul><ul><li>Search Engine Optimization and Lead Generation </li></ul><ul><li>Leveraging Social Media for Lead Generation </li></ul><ul><li>Combining Benefits of SEO & SMM </li></ul><ul><li>About Regalix </li></ul>Combine the Magic – SEO & SMM
  19. 19. About Regalix <ul><li>Full-Service: Digital Marketing & Technology </li></ul><ul><li>Talent: Leadership, Advisory, 150+ Team </li></ul><ul><li>Customers: Fortune 500 and Venture-Backed </li></ul><ul><li>Verticals: Retail, Hi-Tech., Finance, Healthcare </li></ul><ul><li>Global: HQ in Silicon Valley, 4 Offices </li></ul><ul><li>Recognition: </li></ul>Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions
  20. 20. Domain Expertise UCLA x i gnite ICICI BANK Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions
  21. 21. <ul><li>If you have any questions about Social Media, Twitter, Facebook, and Digital Marketing, please contact Namrata Kumar namrata@regalix-inc.com </li></ul>Regalix Social Media Jump Start Plan Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions Service Contact Our marketing practitioners will analyze your current marketing program and business model, and give you a comprehensive social media strategy tailored to your specific needs – The plan will include objective, tactics and outcome expected. Please contact: Namrata Kumar [email_address]
  22. 22. Thank You Regalix Inc. © 2004 - 2010. All rights reserved | digital marketing & technology solutions US 3000 Bridge Parkway, Suite 101, Redwood Shores CA 94065, USA Bangalore 2nd Floor, Zam Zam Centre #26, Infantry Road Bangalore 560 001 India New Delhi B-56, Sector 4 Noida 201 301 India Chandigarh 415, Sec 8 Panchkula 134109 India
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