1997: Early pioneer in e-commerce, with ‘Direct Business Model’ relied on Web for ‘frictionless’ commerce.
Around 2005: Social Media started as a way to distribute news and special offers
“ After 3 yrs of Experimenting, Listening & Learning Social Media has evolved into a critical relationship builder, integrated with all business units” – Richard Binhammer (Sr. Manager Corporate Communications, Dell)
Twitter followers @DellOutlet > 1 Million representing >$3 Million in revenues, a community of people interested in refurbished units
Via platforms like IdeaStorm, more than 350 customer ideas have been implemented into product & business innovations.