Role Of Social Media Jan 2010

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Compilation of What to expect from Social Media Marketing in 2010.

Compilation of What to expect from Social Media Marketing in 2010.

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  • 1. Role of Social Media – Planning for 2010 © 2006 Confidential | intelligent marketing & technology solutions Hardy Alexander, General Manager Regalix India January 18th, 2010
  • 2. Presenter: Hardy Alexander
    • General Manager, Regalix India
    • Over 17 yrs experience in Sales & Marketing across various industries such as Manufacturing, Logistics & Supply Chain and Digital Marketing
    • Vast experience of Business Development across global markets, especially with start up projects
    • Currently responsible for managing the Bangalore branch office as a profit center
    • Qualification: Masters Degree in Marketing and an Engineering Major in Metallurgy
    © 2006 Confidential | intelligent marketing & technology solutions
  • 3. © 2006 Confidential | intelligent marketing & technology solutions
    • Social Media – How has it Evolved?
    • Social Media – What are Companies Doing?
    • Social Media in 2010 – What results to Expect?
    • Social Media in 2010 – Way Forward
    • Social Media in 2010 – Measuring ROI
    • Case Studies
    • About Regalix
    Role of Social Media
  • 4. Social Media: How has it Evolved? © 2006 Confidential | intelligent marketing & technology solutions
  • 5. Social Media Landscape: Explosive Growth Image Source: fredcavazza.net © 2006 Confidential | intelligent marketing & technology solutions Which Social Media Marketing channel is the best for your business & why?
  • 6. © 2006 Confidential | intelligent marketing & technology solutions
    • Social Media – How has it Evolved?
    • Social Media – What are Companies Doing?
    • Social Media in 2010 – What results to Expect?
    • Social Media in 2010 – Way Forward
    • Social Media in 2010 – Measuring ROI
    • Case Studies
    • About Regalix
    Role of Social Media
  • 7. Social Media: What are Companies Doing? © 2006 Confidential | intelligent marketing & technology solutions More than 60% of Fortune 1,000 companies with a website will connect to or host some form of online community to build customer relationships. – Gartner Inc Among small business owners who use social networking, the top benefits cited include generating leads (50%), keeping up with the industry (45%), and monitoring online conversations (44%) Source: eMarketer.com
  • 8. Social Media: How Have Businesses used Social Media? © 2006 Confidential | intelligent marketing & technology solutions Source: eMarketer.com
  • 9. Social Media: B2B & B2C Businesses © 2006 Confidential | intelligent marketing & technology solutions Source: eMarketer.com
  • 10. © 2006 Confidential | intelligent marketing & technology solutions
    • Social Media – How has it Evolved?
    • Social Media – What are Companies Doing?
    • Social Media in 2010 – What results to Expect?
    • Social Media in 2010 – Way Forward
    • Social Media in 2010 – Measuring ROI
    • Case Studies
    • About Regalix
    Role of Social Media
  • 11. Social Media in 2010: What results to Expect? © 2006 Confidential | intelligent marketing & technology solutions
  • 12. Social Media in 2010: Key Proposition
    • Provide Real Value to Audience
      • What is the type of Value?
      • What is the type of Content?
      • What is the type of Services?
    • Have a Conversation with your Audience
      • Becoming a part of the Group
      • Listening to them
      • Asking them
      • Understanding what they want and
      • Providing it to them
    © 2006 Confidential | intelligent marketing & technology solutions
  • 13. © 2006 Confidential | intelligent marketing & technology solutions
    • Social Media – How has it Evolved?
    • Social Media – What are Companies Doing?
    • Social Media in 2010 – What results to Expect?
    • Social Media in 2010 – Way Forward
    • Social Media in 2010 – Measuring ROI
    • Case Studies
    • About Regalix
    Role of Social Media
  • 14. Social Media in 2010: Way forward © 2006 Confidential | intelligent marketing & technology solutions
  • 15. © 2006 Confidential | intelligent marketing & technology solutions
    • Social Media – How has it Evolved?
    • Social Media – What are Companies Doing?
    • Social Media in 2010 – What results to Expect?
    • Social Media in 2010 – Way Forward
    • Social Media in 2010 – Measuring ROI
    • Case Studies
    • About Regalix
    Role of Social Media
  • 16. Social Media in 2010: Measuring ROI
    • Defining Clear Goals
      • What is it you want to accomplish?
    • Metric Tools
      • What do the numbers lead up to?
    • Making the Data Usable
    © 2006 Confidential | intelligent marketing & technology solutions 40% of respondents didn’t know whether the Social tools they were using had ROI measurement capabilities. Source: eMarketer.com
  • 17. © 2006 Confidential | intelligent marketing & technology solutions
    • Social Media – How has it Evolved?
    • Social Media – What are Companies Doing?
    • Social Media in 2010 – What results to Expect?
    • Social Media in 2010 – Way Forward
    • Social Media in 2010 – Measuring ROI
    • Case Studies
    • About Regalix
    Role of Social Media
  • 18. Case Study - 1: Dell
    • 1997: Early pioneer in e-commerce, with ‘Direct Business Model’ relied on Web for ‘frictionless’ commerce.
    • Around 2005: Social Media started as a way to distribute news and special offers
    • “ After 3 yrs of Experimenting, Listening & Learning Social Media has evolved into a critical relationship builder, integrated with all business units” – Richard Binhammer (Sr. Manager Corporate Communications, Dell)
    • Twitter followers @DellOutlet > 1 Million representing >$3 Million in revenues, a community of people interested in refurbished units
    • Via platforms like IdeaStorm, more than 350 customer ideas have been implemented into product & business innovations.
    © 2006 Confidential | intelligent marketing & technology solutions Source: smartblogs.com/socialmedia
  • 19. Case Study - 2: BreakingPoint
    • Company: Resiliency Testing for Next Generation Networks & Devices, Austin Texas
    • Situation: Limited Budget | Target audience of Security & QA, hated being ‘marketed to’.
    • Six Steps to Develop Social Media Strategy & Measure it:
      • Create Blog to start & join online conversation
      • Establish Twitter Account
      • Create LinkedIn Group
      • Modify press release strategy for blogger coverage
      • Promote Social Media channels on company website and in email signatures
      • Measure growth of Social Media accounts and web traffic
    • RESULTS
    • 155% increase in unique Web visitors
    • Leads by Source:
      • 55% inbound Web
      • 23% trade shows
      • 20% Email
    • Marketing-influenced pipeline by source:
      • 75% inbound Web
      • 17% Email
      • 4% trade shows
    © 2006 Confidential | intelligent marketing & technology solutions Source: smartblogs.com/socialmedia “ After six months, we saw some amazing results,” – Pam O’Neal, VP Marketing BreakingPoint
  • 20. Case Study – 3: Performing Arts Company, US
    • Company: Celebrating 50 th anniversary of music & dance extravaganza
    • Social Media Plan: Setup & Manage Twitter / YouTube / Facebook / Flickr | Create ‘Live’ event feed
    • Campaign Duration: 30 days
    • Results:
      • Targeted Web-page received 24,800 visits (increase by 256%, Unique visitors increased by 290%)
      • Total Number of Fans on Facebook: > 500
      • Total number of Twitter Followers: > 700
      • Photo views on Flickr: > 4,000
      • Video views on YouTube: > 6000
    © 2006 Confidential | intelligent marketing & technology solutions
  • 21. © 2006 Confidential | intelligent marketing & technology solutions
    • Social Media – How has it Evolved?
    • Social Media – What are Companies Doing?
    • Social Media in 2010 – What results to Expect?
    • Social Media in 2010 – Way Forward
    • Social Media in 2010 – Measuring ROI
    • Case Studies
    • About Regalix
    Role of Social Media
  • 22. About Regalix
    • Full-Service: Digital Marketing & Technology
    • Talent: Leadership, Advisory, 150+ Team
    • Customers: Fortune 500 and Venture-Backed
    • Verticals: Retail, Hi-Tech., Finance, Healthcare
    • Global: HQ in Silicon Valley, 4 Offices
    • Recognition:
    © 2006 Confidential | intelligent marketing & technology solutions
  • 23. Domain Expertise UCLA x i gnite ICICI BANK © 2006 Confidential | intelligent marketing & technology solutions
  • 24.
    • If you have any questions about Social Media, Twitter, Facebook, and Digital Marketing, please contact Brendan Farnell: bfarnell@regalix-inc.com
    Regalix Social Media Jump Start Plan © 2006 Confidential | intelligent marketing & technology solutions Service Contact Our marketing practitioners will analyze your current marketing program and business model, and give you a comprehensive social media strategy tailored to your specific needs – The plan will include objective, tactics and outcome expected. Please contact: Namrata Kumar [email_address]
  • 25. Thank You © 2006 Confidential | intelligent marketing & technology solutions US 3000 Bridge Parkway, Suite 101, Redwood Shores CA 94065, USA Bangalore 2nd Floor, Zam Zam Centre #26, Infantry Road Bangalore 560 001 India New Delhi B-56, Sector 4 Noida 201 301 India Chandigarh 415, Sec 8 Panchkula 134109 India