Role of Social Media  – Planning for 2010 © 2006 Confidential | intelligent marketing & technology solutions  Hardy Alexan...
Presenter:  Hardy Alexander <ul><li>General Manager, Regalix India </li></ul><ul><li>Over 17 yrs experience in Sales & Mar...
© 2006 Confidential | intelligent marketing & technology solutions  <ul><li>Social Media – How has it Evolved? </li></ul><...
Social Media:  How has it Evolved? © 2006 Confidential | intelligent marketing & technology solutions
Social Media Landscape:  Explosive Growth  Image Source: fredcavazza.net © 2006 Confidential | intelligent marketing & tec...
© 2006 Confidential | intelligent marketing & technology solutions  <ul><li>Social Media – How has it Evolved? </li></ul><...
Social Media:  What are Companies Doing? © 2006 Confidential | intelligent marketing & technology solutions  More than 60%...
Social Media:  How Have Businesses used Social Media? © 2006 Confidential | intelligent marketing & technology solutions  ...
Social Media:  B2B & B2C Businesses © 2006 Confidential | intelligent marketing & technology solutions  Source: eMarketer....
© 2006 Confidential | intelligent marketing & technology solutions  <ul><li>Social Media – How has it Evolved? </li></ul><...
Social Media in 2010:  What results to Expect? © 2006 Confidential | intelligent marketing & technology solutions
Social Media in 2010:  Key Proposition <ul><li>Provide Real Value to Audience </li></ul><ul><ul><li>What is the type of Va...
© 2006 Confidential | intelligent marketing & technology solutions  <ul><li>Social Media – How has it Evolved? </li></ul><...
Social Media in 2010:  Way forward © 2006 Confidential | intelligent marketing & technology solutions
© 2006 Confidential | intelligent marketing & technology solutions  <ul><li>Social Media – How has it Evolved? </li></ul><...
Social Media in 2010:  Measuring ROI <ul><li>Defining Clear Goals </li></ul><ul><ul><li>What is it you want to accomplish?...
© 2006 Confidential | intelligent marketing & technology solutions  <ul><li>Social Media – How has it Evolved? </li></ul><...
Case Study - 1:  Dell <ul><li>1997: Early pioneer in e-commerce, with ‘Direct Business Model’ relied on Web for ‘frictionl...
Case Study - 2:  BreakingPoint <ul><li>Company: Resiliency Testing for Next Generation Networks & Devices, Austin Texas </...
Case Study – 3:  Performing Arts Company, US <ul><li>Company: Celebrating 50 th  anniversary of music & dance extravaganza...
© 2006 Confidential | intelligent marketing & technology solutions  <ul><li>Social Media – How has it Evolved? </li></ul><...
About Regalix <ul><li>Full-Service: Digital Marketing & Technology </li></ul><ul><li>Talent: Leadership, Advisory, 150+ Te...
Domain Expertise UCLA x i gnite ICICI BANK © 2006 Confidential | intelligent marketing & technology solutions
<ul><li>If you have any questions about Social Media, Twitter, Facebook, and Digital Marketing, please contact Brendan Far...
Thank You © 2006 Confidential | intelligent marketing & technology solutions  US 3000 Bridge Parkway,  Suite 101, Redwood ...
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Role Of Social Media Jan 2010

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Compilation of What to expect from Social Media Marketing in 2010.

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Role Of Social Media Jan 2010

  1. 1. Role of Social Media – Planning for 2010 © 2006 Confidential | intelligent marketing & technology solutions Hardy Alexander, General Manager Regalix India January 18th, 2010
  2. 2. Presenter: Hardy Alexander <ul><li>General Manager, Regalix India </li></ul><ul><li>Over 17 yrs experience in Sales & Marketing across various industries such as Manufacturing, Logistics & Supply Chain and Digital Marketing </li></ul><ul><li>Vast experience of Business Development across global markets, especially with start up projects </li></ul><ul><li>Currently responsible for managing the Bangalore branch office as a profit center </li></ul><ul><li>Qualification: Masters Degree in Marketing and an Engineering Major in Metallurgy </li></ul>© 2006 Confidential | intelligent marketing & technology solutions
  3. 3. © 2006 Confidential | intelligent marketing & technology solutions <ul><li>Social Media – How has it Evolved? </li></ul><ul><li>Social Media – What are Companies Doing? </li></ul><ul><li>Social Media in 2010 – What results to Expect? </li></ul><ul><li>Social Media in 2010 – Way Forward </li></ul><ul><li>Social Media in 2010 – Measuring ROI </li></ul><ul><li>Case Studies </li></ul><ul><li>About Regalix </li></ul>Role of Social Media
  4. 4. Social Media: How has it Evolved? © 2006 Confidential | intelligent marketing & technology solutions
  5. 5. Social Media Landscape: Explosive Growth Image Source: fredcavazza.net © 2006 Confidential | intelligent marketing & technology solutions Which Social Media Marketing channel is the best for your business & why?
  6. 6. © 2006 Confidential | intelligent marketing & technology solutions <ul><li>Social Media – How has it Evolved? </li></ul><ul><li>Social Media – What are Companies Doing? </li></ul><ul><li>Social Media in 2010 – What results to Expect? </li></ul><ul><li>Social Media in 2010 – Way Forward </li></ul><ul><li>Social Media in 2010 – Measuring ROI </li></ul><ul><li>Case Studies </li></ul><ul><li>About Regalix </li></ul>Role of Social Media
  7. 7. Social Media: What are Companies Doing? © 2006 Confidential | intelligent marketing & technology solutions More than 60% of Fortune 1,000 companies with a website will connect to or host some form of online community to build customer relationships. – Gartner Inc Among small business owners who use social networking, the top benefits cited include generating leads (50%), keeping up with the industry (45%), and monitoring online conversations (44%) Source: eMarketer.com
  8. 8. Social Media: How Have Businesses used Social Media? © 2006 Confidential | intelligent marketing & technology solutions Source: eMarketer.com
  9. 9. Social Media: B2B & B2C Businesses © 2006 Confidential | intelligent marketing & technology solutions Source: eMarketer.com
  10. 10. © 2006 Confidential | intelligent marketing & technology solutions <ul><li>Social Media – How has it Evolved? </li></ul><ul><li>Social Media – What are Companies Doing? </li></ul><ul><li>Social Media in 2010 – What results to Expect? </li></ul><ul><li>Social Media in 2010 – Way Forward </li></ul><ul><li>Social Media in 2010 – Measuring ROI </li></ul><ul><li>Case Studies </li></ul><ul><li>About Regalix </li></ul>Role of Social Media
  11. 11. Social Media in 2010: What results to Expect? © 2006 Confidential | intelligent marketing & technology solutions
  12. 12. Social Media in 2010: Key Proposition <ul><li>Provide Real Value to Audience </li></ul><ul><ul><li>What is the type of Value? </li></ul></ul><ul><ul><li>What is the type of Content? </li></ul></ul><ul><ul><li>What is the type of Services? </li></ul></ul><ul><li>Have a Conversation with your Audience </li></ul><ul><ul><li>Becoming a part of the Group </li></ul></ul><ul><ul><li>Listening to them </li></ul></ul><ul><ul><li>Asking them </li></ul></ul><ul><ul><li>Understanding what they want and </li></ul></ul><ul><ul><li>Providing it to them </li></ul></ul>© 2006 Confidential | intelligent marketing & technology solutions
  13. 13. © 2006 Confidential | intelligent marketing & technology solutions <ul><li>Social Media – How has it Evolved? </li></ul><ul><li>Social Media – What are Companies Doing? </li></ul><ul><li>Social Media in 2010 – What results to Expect? </li></ul><ul><li>Social Media in 2010 – Way Forward </li></ul><ul><li>Social Media in 2010 – Measuring ROI </li></ul><ul><li>Case Studies </li></ul><ul><li>About Regalix </li></ul>Role of Social Media
  14. 14. Social Media in 2010: Way forward © 2006 Confidential | intelligent marketing & technology solutions
  15. 15. © 2006 Confidential | intelligent marketing & technology solutions <ul><li>Social Media – How has it Evolved? </li></ul><ul><li>Social Media – What are Companies Doing? </li></ul><ul><li>Social Media in 2010 – What results to Expect? </li></ul><ul><li>Social Media in 2010 – Way Forward </li></ul><ul><li>Social Media in 2010 – Measuring ROI </li></ul><ul><li>Case Studies </li></ul><ul><li>About Regalix </li></ul>Role of Social Media
  16. 16. Social Media in 2010: Measuring ROI <ul><li>Defining Clear Goals </li></ul><ul><ul><li>What is it you want to accomplish? </li></ul></ul><ul><li>Metric Tools </li></ul><ul><ul><li>What do the numbers lead up to? </li></ul></ul><ul><li>Making the Data Usable </li></ul>© 2006 Confidential | intelligent marketing & technology solutions 40% of respondents didn’t know whether the Social tools they were using had ROI measurement capabilities. Source: eMarketer.com
  17. 17. © 2006 Confidential | intelligent marketing & technology solutions <ul><li>Social Media – How has it Evolved? </li></ul><ul><li>Social Media – What are Companies Doing? </li></ul><ul><li>Social Media in 2010 – What results to Expect? </li></ul><ul><li>Social Media in 2010 – Way Forward </li></ul><ul><li>Social Media in 2010 – Measuring ROI </li></ul><ul><li>Case Studies </li></ul><ul><li>About Regalix </li></ul>Role of Social Media
  18. 18. Case Study - 1: Dell <ul><li>1997: Early pioneer in e-commerce, with ‘Direct Business Model’ relied on Web for ‘frictionless’ commerce. </li></ul><ul><li>Around 2005: Social Media started as a way to distribute news and special offers </li></ul><ul><li>“ After 3 yrs of Experimenting, Listening & Learning Social Media has evolved into a critical relationship builder, integrated with all business units” – Richard Binhammer (Sr. Manager Corporate Communications, Dell) </li></ul><ul><li>Twitter followers @DellOutlet > 1 Million representing >$3 Million in revenues, a community of people interested in refurbished units </li></ul><ul><li>Via platforms like IdeaStorm, more than 350 customer ideas have been implemented into product & business innovations. </li></ul>© 2006 Confidential | intelligent marketing & technology solutions Source: smartblogs.com/socialmedia
  19. 19. Case Study - 2: BreakingPoint <ul><li>Company: Resiliency Testing for Next Generation Networks & Devices, Austin Texas </li></ul><ul><li>Situation: Limited Budget | Target audience of Security & QA, hated being ‘marketed to’. </li></ul><ul><li>Six Steps to Develop Social Media Strategy & Measure it: </li></ul><ul><ul><li>Create Blog to start & join online conversation </li></ul></ul><ul><ul><li>Establish Twitter Account </li></ul></ul><ul><ul><li>Create LinkedIn Group </li></ul></ul><ul><ul><li>Modify press release strategy for blogger coverage </li></ul></ul><ul><ul><li>Promote Social Media channels on company website and in email signatures </li></ul></ul><ul><ul><li>Measure growth of Social Media accounts and web traffic </li></ul></ul><ul><li>RESULTS </li></ul><ul><li>155% increase in unique Web visitors </li></ul><ul><li>Leads by Source: </li></ul><ul><ul><li>55% inbound Web </li></ul></ul><ul><ul><li>23% trade shows </li></ul></ul><ul><ul><li>20% Email </li></ul></ul><ul><li>Marketing-influenced pipeline by source: </li></ul><ul><ul><li>75% inbound Web </li></ul></ul><ul><ul><li>17% Email </li></ul></ul><ul><ul><li>4% trade shows </li></ul></ul>© 2006 Confidential | intelligent marketing & technology solutions Source: smartblogs.com/socialmedia “ After six months, we saw some amazing results,” – Pam O’Neal, VP Marketing BreakingPoint
  20. 20. Case Study – 3: Performing Arts Company, US <ul><li>Company: Celebrating 50 th anniversary of music & dance extravaganza </li></ul><ul><li>Social Media Plan: Setup & Manage Twitter / YouTube / Facebook / Flickr | Create ‘Live’ event feed </li></ul><ul><li>Campaign Duration: 30 days </li></ul><ul><li>Results: </li></ul><ul><ul><li>Targeted Web-page received 24,800 visits (increase by 256%, Unique visitors increased by 290%) </li></ul></ul><ul><ul><li>Total Number of Fans on Facebook: > 500 </li></ul></ul><ul><ul><li>Total number of Twitter Followers: > 700 </li></ul></ul><ul><ul><li>Photo views on Flickr: > 4,000 </li></ul></ul><ul><ul><li>Video views on YouTube: > 6000 </li></ul></ul>© 2006 Confidential | intelligent marketing & technology solutions
  21. 21. © 2006 Confidential | intelligent marketing & technology solutions <ul><li>Social Media – How has it Evolved? </li></ul><ul><li>Social Media – What are Companies Doing? </li></ul><ul><li>Social Media in 2010 – What results to Expect? </li></ul><ul><li>Social Media in 2010 – Way Forward </li></ul><ul><li>Social Media in 2010 – Measuring ROI </li></ul><ul><li>Case Studies </li></ul><ul><li>About Regalix </li></ul>Role of Social Media
  22. 22. About Regalix <ul><li>Full-Service: Digital Marketing & Technology </li></ul><ul><li>Talent: Leadership, Advisory, 150+ Team </li></ul><ul><li>Customers: Fortune 500 and Venture-Backed </li></ul><ul><li>Verticals: Retail, Hi-Tech., Finance, Healthcare </li></ul><ul><li>Global: HQ in Silicon Valley, 4 Offices </li></ul><ul><li>Recognition: </li></ul>© 2006 Confidential | intelligent marketing & technology solutions
  23. 23. Domain Expertise UCLA x i gnite ICICI BANK © 2006 Confidential | intelligent marketing & technology solutions
  24. 24. <ul><li>If you have any questions about Social Media, Twitter, Facebook, and Digital Marketing, please contact Brendan Farnell: bfarnell@regalix-inc.com </li></ul>Regalix Social Media Jump Start Plan © 2006 Confidential | intelligent marketing & technology solutions Service Contact Our marketing practitioners will analyze your current marketing program and business model, and give you a comprehensive social media strategy tailored to your specific needs – The plan will include objective, tactics and outcome expected. Please contact: Namrata Kumar [email_address]
  25. 25. Thank You © 2006 Confidential | intelligent marketing & technology solutions US 3000 Bridge Parkway, Suite 101, Redwood Shores CA 94065, USA Bangalore 2nd Floor, Zam Zam Centre #26, Infantry Road Bangalore 560 001 India New Delhi B-56, Sector 4 Noida 201 301 India Chandigarh 415, Sec 8 Panchkula 134109 India
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