Role Of Social Media Jan 2010

Presenter: Hardy Alexander
General Manager, Regalix India
Over 17 yrs experience in Sales & Marketing across various industries such as Manufacturing, Logistics & Supply Chain and Digital Marketing
Vast experience of Business Development across global markets, especially with start up projects
Currently responsible for managing the Bangalore branch office as a profit center
Qualification: Masters Degree in Marketing and an Engineering Major in Metallurgy
© 2006 Confidential | intelligent marketing & technology solutions

Social Media – How has it Evolved?
Social Media – What are Companies Doing?
Social Media in 2010 – What results to Expect?
Social Media in 2010 – Way Forward
Social Media in 2010 – Measuring ROI
Case Studies
About Regalix
Role of Social Media

Social Media Landscape: Explosive Growth Image Source: fredcavazza.net © 2006 Confidential | intelligent marketing & technology solutions Which Social Media Marketing channel is the best for your business & why?

Case Studies
About Regalix

Social Media: What are Companies Doing? © 2006 Confidential | intelligent marketing & technology solutions More than 60% of Fortune 1,000 companies with a website will connect to or host some form of online community to build customer relationships. – Gartner Inc Among small business owners who use social networking, the top benefits cited include generating leads (50%), keeping up with the industry (45%), and monitoring online conversations (44%) Source: eMarketer.com

Case Studies
About Regalix

Social Media in 2010: Key Proposition
Provide Real Value to Audience
What is the type of Value?
What is the type of Content?
What is the type of Services?
Have a Conversation with your Audience
Becoming a part of the Group
Listening to them
Asking them
Understanding what they want and
Providing it to them

Case Studies
About Regalix

Social Media in 2010: Measuring ROI
Defining Clear Goals
What is it you want to accomplish?
Metric Tools
What do the numbers lead up to?
Making the Data Usable
© 2006 Confidential | intelligent marketing & technology solutions 40% of respondents didn’t know whether the Social tools they were using had ROI measurement capabilities. Source: eMarketer.com

Case Studies
About Regalix

Case Study - 1: Dell
1997: Early pioneer in e-commerce, with ‘Direct Business Model’ relied on Web for ‘frictionless’ commerce.
Around 2005: Social Media started as a way to distribute news and special offers
“ After 3 yrs of Experimenting, Listening & Learning Social Media has evolved into a critical relationship builder, integrated with all business units” – Richard Binhammer (Sr. Manager Corporate Communications, Dell)
Twitter followers @DellOutlet > 1 Million representing >$3 Million in revenues, a community of people interested in refurbished units
Via platforms like IdeaStorm, more than 350 customer ideas have been implemented into product & business innovations.
© 2006 Confidential | intelligent marketing & technology solutions Source: smartblogs.com/socialmedia

Case Study - 2: BreakingPoint
Company: Resiliency Testing for Next Generation Networks & Devices, Austin Texas
Situation: Limited Budget | Target audience of Security & QA, hated being ‘marketed to’.
Six Steps to Develop Social Media Strategy & Measure it:
Create Blog to start & join online conversation
Establish Twitter Account
Create LinkedIn Group
Modify press release strategy for blogger coverage
Promote Social Media channels on company website and in email signatures
Measure growth of Social Media accounts and web traffic
RESULTS
155% increase in unique Web visitors
Leads by Source:
55% inbound Web
23% trade shows
20% Email
Marketing-influenced pipeline by source:
75% inbound Web
17% Email
4% trade shows
© 2006 Confidential | intelligent marketing & technology solutions Source: smartblogs.com/socialmedia “ After six months, we saw some amazing results,” – Pam O’Neal, VP Marketing BreakingPoint

Case Study – 3: Performing Arts Company, US
Company: Celebrating 50 th anniversary of music & dance extravaganza
Social Media Plan: Setup & Manage Twitter / YouTube / Facebook / Flickr | Create ‘Live’ event feed
Campaign Duration: 30 days
Results:
Targeted Web-page received 24,800 visits (increase by 256%, Unique visitors increased by 290%)
Total Number of Fans on Facebook: > 500
Total number of Twitter Followers: > 700
Photo views on Flickr: > 4,000
Video views on YouTube: > 6000

Case Studies
About Regalix

About Regalix
Full-Service: Digital Marketing & Technology
Talent: Leadership, Advisory, 150+ Team
Customers: Fortune 500 and Venture-Backed
Verticals: Retail, Hi-Tech., Finance, Healthcare
Global: HQ in Silicon Valley, 4 Offices
Recognition:

If you have any questions about Social Media, Twitter, Facebook, and Digital Marketing, please contact Brendan Farnell: bfarnell@regalix-inc.com
Regalix Social Media Jump Start Plan © 2006 Confidential | intelligent marketing & technology solutions Service Contact Our marketing practitioners will analyze your current marketing program and business model, and give you a comprehensive social media strategy tailored to your specific needs – The plan will include objective, tactics and outcome expected. Please contact: Namrata Kumar [email_address]

Thank You © 2006 Confidential | intelligent marketing & technology solutions US 3000 Bridge Parkway, Suite 101, Redwood Shores CA 94065, USA Bangalore 2nd Floor, Zam Zam Centre #26, Infantry Road Bangalore 560 001 India New Delhi B-56, Sector 4 Noida 201 301 India Chandigarh 415, Sec 8 Panchkula 134109 India

Role Of Social Media Jan 2010

by Hardy Alexander on Jan 28, 2010

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Role Of Social Media Jan 2010 — Presentation Transcript