Pragmatic Tips to Starting a Business

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Pragmatic tips about starting a business in the UK. How to test your idea before spending too much money unnecessarily. No need for a business plan (at least not yet). Then eventually on to buying the Ferrari ;-)

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Pragmatic Tips to Starting a Business

  1. 1. Want To Start A Business? - What To Do FirstFrom A Pragmatic Perspective Steve Hales
  2. 2. This slideshow takes … www.sapien-innovations.co.uk
  3. 3. So you want to start your business www.sapien-innovations.co.uk
  4. 4. Starting your business is like www.sapien-innovations.co.uk
  5. 5. However let’s start with some DON’T’s www.sapien-innovations.co.uk
  6. 6. DON’T write a Business PlanAt least not yet www.sapien-innovations.co.uk
  7. 7. DON’T set up a companyAt least not yet www.sapien-innovations.co.uk
  8. 8. DON’T spend moneyAt least not yet www.sapien-innovations.co.uk
  9. 9. Now some DO’s www.sapien-innovations.co.uk
  10. 10. DO Test Your IDEA www.sapien-innovations.co.uk
  11. 11. So Ask 4 People About Your Idea www.sapien-innovations.co.uk
  12. 12. Not Just Mum, Dad & Co www.sapien-innovations.co.uk
  13. 13. But Business Associates You Respect … www.sapien-innovations.co.uk
  14. 14. 1 of the 4 Should Be A Target Customer www.sapien-innovations.co.uk
  15. 15. If You Get 4 Thumbs Up, It’s Probably A www.sapien-innovations.co.uk
  16. 16. But Don’t Buy The Ferrari Yet www.sapien-innovations.co.uk
  17. 17. www.sapien-innovations.co.uk
  18. 18. Do Develop Your Idea www.sapien-innovations.co.uk
  19. 19. Think of a Name For Your Business www.sapien-innovations.co.uk
  20. 20. Think of an Elevator Pitch www.sapien-innovations.co.uk
  21. 21. What else? www.sapien-innovations.co.uk
  22. 22. Get Your First Customer www.sapien-innovations.co.uk
  23. 23. Have you got your first customer? www.sapien-innovations.co.uk
  24. 24. Yes – I have my first customerPut down a deposit on the Ferrari … … you’re a natural www.sapien-innovations.co.uk
  25. 25. No – I don’t have my first customer www.sapien-innovations.co.uk
  26. 26. I need things to help … www.sapien-innovations.co.uk
  27. 27. Like What? www.sapien-innovations.co.uk
  28. 28. Like …• A brochure• A Presentation• A Business Email Address• A Website www.sapien-innovations.co.uk
  29. 29. Try this …• The Elevator Pitch• An introductory email• A short presentation• And you, in person www.sapien-innovations.co.uk
  30. 30. But I STILL need help … www.sapien-innovations.co.uk
  31. 31. Create Marketing AidsWith One Thing In Mind www.sapien-innovations.co.uk
  32. 32. Everything Will Change www.sapien-innovations.co.uk
  33. 33. Just Like Your Elevator Pitch … www.sapien-innovations.co.uk
  34. 34. All Your Marketing Messages Will Change www.sapien-innovations.co.uk
  35. 35. Make a PDF Brochure & Presentation www.sapien-innovations.co.uk
  36. 36. What else Do You Need? www.sapien-innovations.co.uk
  37. 37. Email Address and Website www.sapien-innovations.co.uk
  38. 38. Think About People Finding You www.sapien-innovations.co.uk
  39. 39. You’ll Need A Domain Name www.sapien-innovations.co.uk
  40. 40. A Domain Name Is …About … … per annum www.sapien-innovations.co.uk
  41. 41. Revisit the Company Name www.sapien-innovations.co.uk
  42. 42. You Can Still Easily Change It www.sapien-innovations.co.uk
  43. 43. Is it Available At Companies House? www.sapien-innovations.co.uk
  44. 44. So …• You have a good idea• You can describe your idea• You have a company name www.sapien-innovations.co.uk
  45. 45. Email And Website Again www.sapien-innovations.co.uk
  46. 46. Business Email is About £5.00/Month www.sapien-innovations.co.uk
  47. 47. Your Website Should Be …Built in the webEasily editable by you www.sapien-innovations.co.uk
  48. 48. A Professional Website Platform is …Also about … … per month www.sapien-innovations.co.uk
  49. 49. Last Few Things For Now www.sapien-innovations.co.uk
  50. 50. Shall I Form a Company? www.sapien-innovations.co.uk
  51. 51. Forming A Company Starts At £15 www.sapien-innovations.co.uk
  52. 52. But Filing Accounts Might Be £700 www.sapien-innovations.co.uk
  53. 53. You Can Start Out Initially As A … www.sapien-innovations.co.uk
  54. 54. And A Bank Account? www.sapien-innovations.co.uk
  55. 55. Ask Your Personal Bank First www.sapien-innovations.co.uk
  56. 56. Back To What Really Matters … www.sapien-innovations.co.uk
  57. 57. How’s That First Customer? www.sapien-innovations.co.uk
  58. 58. And the Business Plan? www.sapien-innovations.co.uk
  59. 59. Only If You Need Investment www.sapien-innovations.co.uk
  60. 60. So - In Summary• Find an idea• Test it on 4 People• Allow for evolution of everything• Keep Spending down until …• … you have that first customer• Then think about the Ferrari www.sapien-innovations.co.uk
  61. 61. Steve HalesSteve Hales is business and marketingconsultant and a partner at Sapien.itSapien.it offers an IT tool-kit for start-ups:domain name, email and website for£8.99/month “Good luck with your new venture” www.sapien-innovations.co.uk

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