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Canadian Army Multimedia Nov 2009
 

Canadian Army Multimedia Nov 2009

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An overview of the organization Canadian Army Multimedia

An overview of the organization Canadian Army Multimedia

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    Canadian Army Multimedia Nov 2009 Canadian Army Multimedia Nov 2009 Presentation Transcript

    • Canadian Army Multimedia An Overview
    • Army Multimedia in Army Structure
      • Army Multimedia reports to the Director of Army Public Affairs (DAPA)
      • DAPA reports, via COS Land Ops, to Chief of Land Staff (CLS), head of the Canadian Army
    • Unit Founded:
      • 2003 - Initiative of Gen Rick Hillier, then CLS, now CDS retired
      • AND
      • LCol R è jean Duscheneau, then DAPA, now head of CF Public Affairs training
    • Mandate:
      • Help shape Army culture by using modern communications techniques
      • Connect with Canadians
    • Audience:
      • Regular and reserve soldiers; Army families; veterans
      • Canadians are supporters of or have an interest in the Army, including:
        • Average Citizens
        • Army Stakeholders
        • Media
    • Unit Fully Stood Up:
      • 2005 - addition of Field Production Teams at Wainright, Shilo and Toronto bring number of FTPs to 12
    • Army News Field Production Teams
        • Wainright, Shilo, Edmonton, Winnipeg
        • Toronto, Petawawa
        • Valcartier (2), Montreal
        • Gagetown and Halifax
        • plus national in Ottawa (3)
    • Field Team Locations
    • Field Team Composition
        • FTPs composed of Army Sergeant (Any) Reporter and Air Force MCpl Image Tech – A PAO in each Area helps coordinate team activities with Ottawa HQ.
        • Reporters have come from all major Army trades, including infantry, artillery, armour, engineering, comms and logistics.
    • Field Team Training
        • New Members Posted in July
        • Three Month Intensive Multimedia Journalism Course each September
        • DPALC NCM PA Course – five AN members currently loaded on course - 18 Candidates being trained in all
        • Video journalism, multimedia production, writing for the Web, still imagery, Public Affairs theory and practice, etc.
    • Additional Training
        • Three day New Technology Sessions – e.g. Final Cut Pro, Hi Definition TV, Web Social Media, Project Planning and Management – Mil and Civ
        • On the Job training and rotation to Ottawa for Mil Pers
    • Army Multimedia Components Army Multimedia Web Video Special Projects
    • Army Multimedia Web Web Army News Army Domain Army Web
    • Army Multimedia Video Video Production & Distribution Army News Special Projects Distribution
    • Army Multimedia Print Print Managed by Web Team Maple Leaf Army Pages Other Print Products
    • Army News
        • Produces video, text and still imagery projects.
        • Projects: In 2005 – 350, in 2006 – 500, in 2007 – 700, in 2008, more than 850. Will approach 900 in 2009
        • Sept 08 – Sept 09
            • Number of video projects produced : 635
            • Number of print projects produced : 158
            • Number of special projects : 25
            • Total : 818
        • News Episodes. Average of three English and one French per month in 2007. Eight bilingual episodes per month since Feb 2008.
    • Special Projects
      • Produces a variety of specialty video products. For example:
        • Documentaries: Basic Up and Basic Up Reloaded – reality series about basic training – 30 minute videos x 15 episodes – Eng and Fre versions
        • Memory Boxes: For the families of the fallen
        • Promotional DVDs: E.G. Army Ethics; “Advancing with Purpose”; “COIN – Clear, Hold, Build”; others as approved by DAPA
    • Distribution
          • Web site – www.army.gc.ca
          • Vodcasts (iTunes, YouTube)
          • Twitter – follow for news update Tweets
          • Community TV channels
          • DVD mailings (approx. 560 weekly including for CF Airbus)
          • DVD playback in key Army and CF locations
          • CFTV – for deployed troops
          • Army pages in Maple Leaf
          • CNEWS for base papers
          • Soon will add Channel 59 in National Capital Region
    • Army.gc.ca
      • Sept 08 – Sept 09
      • Total number of unique users: 983,000
      • Previous 12 months: 720,000
      • Average length of user session: 3:29 Min
      • Social Media: YouTube
              • Subscribers: 1029
              • Views: 701,246
      • Twitter – followers: 235 - since June 09)
    • Army Web Domain
      • Since 01 April 2009, Army Multimedia has been responsible as functional authority for the almost 300 other web sites in the army.gc.ca domain
      • Area x 4, Brigade x 12, Units – almost 300 including Reg Force, Reserve and Rangers
      • CLF 2.0, Official Languages, “User-Centric” Content and Navigation
    • Cable TV Distribution
      • To Community Channels near major Army Bases
        • Edmonton, Calgary, Medicine Hat, Winnipeg, Brandon, Lethbridge – Shaw Cable
        • More than 1,000,000 screens
        • Pembroke/Petawawa – Cogeco Cable
        • More than 30,000 screens
        • New Brunswick – Rogers Cable
        • More than 110,000 screens
    • Army Multimedia National Staff
      • In Ottawa:
        • 8 military and 14 civilian full-time in Ottawa.
        • Average of 5 Coop and FSWEP students per academic term.
    • Army News Video Programming
        • 2 x 15 min bilingual news programs each week
        • Interview Shows and specials:
        • We try to make every fourth episode of Army News either a special field episode or an in-depth studio interview with lots of visuals.
        • We’ll have examples of all these and more for you to watch now.
    • Army Multimedia – News Episode
      • An Example of an
      • Army News Episode
    • Army Multimedia – Army Run
      • An Example of an Army News Event Special:
      • Army Run 2009
    • Army Multimedia – Feature Interview
      • An Example of an Army News Feature Interview:
      • CF Surgeon General
    • Army Multimedia – Feature Documentary
      • An Example of an Army News Feature Documentary:
      • Suicide Mitigation
    • Army Multimedia - Reality Series
      • An Example of an Army News Reality Series:
      • Basic Up Reloaded
    • Army Multimedia
      • This has been a brief overview of our goals, capabilities and products
      • QUESTIONS?
    • Thank You!
      • Thanks for your attention.
      • Hal Doran, Manager, Army Multimedia
      • [email_address]
      • http://www.army.gc.ca