Canadian Army Multimedia Nov 2009

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An overview of the organization Canadian Army Multimedia

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Canadian Army Multimedia Nov 2009

  1. 1. Canadian Army Multimedia An Overview
  2. 2. Army Multimedia in Army Structure <ul><li>Army Multimedia reports to the Director of Army Public Affairs (DAPA) </li></ul><ul><li>DAPA reports, via COS Land Ops, to Chief of Land Staff (CLS), head of the Canadian Army </li></ul>
  3. 3. Unit Founded: <ul><li>2003 - Initiative of Gen Rick Hillier, then CLS, now CDS retired </li></ul><ul><li>AND </li></ul><ul><li>LCol R è jean Duscheneau, then DAPA, now head of CF Public Affairs training </li></ul>
  4. 4. Mandate: <ul><li>Help shape Army culture by using modern communications techniques </li></ul><ul><li>Connect with Canadians </li></ul>
  5. 5. Audience: <ul><li>Regular and reserve soldiers; Army families; veterans </li></ul><ul><li>Canadians are supporters of or have an interest in the Army, including: </li></ul><ul><ul><li>Average Citizens </li></ul></ul><ul><ul><li>Army Stakeholders </li></ul></ul><ul><ul><li>Media </li></ul></ul>
  6. 6. Unit Fully Stood Up: <ul><li>2005 - addition of Field Production Teams at Wainright, Shilo and Toronto bring number of FTPs to 12 </li></ul>
  7. 7. Army News Field Production Teams <ul><ul><li>Wainright, Shilo, Edmonton, Winnipeg </li></ul></ul><ul><ul><li>Toronto, Petawawa </li></ul></ul><ul><ul><li>Valcartier (2), Montreal </li></ul></ul><ul><ul><li>Gagetown and Halifax </li></ul></ul><ul><ul><li>plus national in Ottawa (3) </li></ul></ul>
  8. 8. Field Team Locations
  9. 9. Field Team Composition <ul><ul><li>FTPs composed of Army Sergeant (Any) Reporter and Air Force MCpl Image Tech – A PAO in each Area helps coordinate team activities with Ottawa HQ. </li></ul></ul><ul><ul><li>Reporters have come from all major Army trades, including infantry, artillery, armour, engineering, comms and logistics. </li></ul></ul>
  10. 10. Field Team Training <ul><ul><li>New Members Posted in July </li></ul></ul><ul><ul><li>Three Month Intensive Multimedia Journalism Course each September </li></ul></ul><ul><ul><li>DPALC NCM PA Course – five AN members currently loaded on course - 18 Candidates being trained in all </li></ul></ul><ul><ul><li>Video journalism, multimedia production, writing for the Web, still imagery, Public Affairs theory and practice, etc. </li></ul></ul>
  11. 11. Additional Training <ul><ul><li>Three day New Technology Sessions – e.g. Final Cut Pro, Hi Definition TV, Web Social Media, Project Planning and Management – Mil and Civ </li></ul></ul><ul><ul><li>On the Job training and rotation to Ottawa for Mil Pers </li></ul></ul>
  12. 12. Army Multimedia Components Army Multimedia Web Video Special Projects
  13. 13. Army Multimedia Web Web Army News Army Domain Army Web
  14. 14. Army Multimedia Video Video Production & Distribution Army News Special Projects Distribution
  15. 15. Army Multimedia Print Print Managed by Web Team Maple Leaf Army Pages Other Print Products
  16. 16. Army News <ul><ul><li>Produces video, text and still imagery projects. </li></ul></ul><ul><ul><li>Projects: In 2005 – 350, in 2006 – 500, in 2007 – 700, in 2008, more than 850. Will approach 900 in 2009 </li></ul></ul><ul><ul><li>Sept 08 – Sept 09 </li></ul></ul><ul><ul><ul><ul><li>Number of video projects produced : 635 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Number of print projects produced : 158 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Number of special projects : 25 </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Total : 818 </li></ul></ul></ul></ul><ul><ul><li>News Episodes. Average of three English and one French per month in 2007. Eight bilingual episodes per month since Feb 2008. </li></ul></ul>
  17. 17. Special Projects <ul><li>Produces a variety of specialty video products. For example: </li></ul><ul><ul><li>Documentaries: Basic Up and Basic Up Reloaded – reality series about basic training – 30 minute videos x 15 episodes – Eng and Fre versions </li></ul></ul><ul><ul><li>Memory Boxes: For the families of the fallen </li></ul></ul><ul><ul><li>Promotional DVDs: E.G. Army Ethics; “Advancing with Purpose”; “COIN – Clear, Hold, Build”; others as approved by DAPA </li></ul></ul>
  18. 18. Distribution <ul><ul><ul><li>Web site – www.army.gc.ca </li></ul></ul></ul><ul><ul><ul><li>Vodcasts (iTunes, YouTube) </li></ul></ul></ul><ul><ul><ul><li>Twitter – follow for news update Tweets </li></ul></ul></ul><ul><ul><ul><li>Community TV channels </li></ul></ul></ul><ul><ul><ul><li>DVD mailings (approx. 560 weekly including for CF Airbus) </li></ul></ul></ul><ul><ul><ul><li>DVD playback in key Army and CF locations </li></ul></ul></ul><ul><ul><ul><li>CFTV – for deployed troops </li></ul></ul></ul><ul><ul><ul><li>Army pages in Maple Leaf </li></ul></ul></ul><ul><ul><ul><li>CNEWS for base papers </li></ul></ul></ul><ul><ul><ul><li>Soon will add Channel 59 in National Capital Region </li></ul></ul></ul>
  19. 19. Army.gc.ca <ul><li>Sept 08 – Sept 09 </li></ul><ul><li>Total number of unique users: 983,000 </li></ul><ul><li>Previous 12 months: 720,000 </li></ul><ul><li>Average length of user session: 3:29 Min </li></ul><ul><li>Social Media: YouTube </li></ul><ul><ul><ul><ul><ul><li>Subscribers: 1029 </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Views: 701,246 </li></ul></ul></ul></ul></ul><ul><li>Twitter – followers: 235 - since June 09) </li></ul>
  20. 20. Army Web Domain <ul><li>Since 01 April 2009, Army Multimedia has been responsible as functional authority for the almost 300 other web sites in the army.gc.ca domain </li></ul><ul><li>Area x 4, Brigade x 12, Units – almost 300 including Reg Force, Reserve and Rangers </li></ul><ul><li>CLF 2.0, Official Languages, “User-Centric” Content and Navigation </li></ul>
  21. 21. Cable TV Distribution <ul><li>To Community Channels near major Army Bases </li></ul><ul><ul><li>Edmonton, Calgary, Medicine Hat, Winnipeg, Brandon, Lethbridge – Shaw Cable </li></ul></ul><ul><ul><li>More than 1,000,000 screens </li></ul></ul><ul><ul><li>Pembroke/Petawawa – Cogeco Cable </li></ul></ul><ul><ul><li>More than 30,000 screens </li></ul></ul><ul><ul><li>New Brunswick – Rogers Cable </li></ul></ul><ul><ul><li>More than 110,000 screens </li></ul></ul>
  22. 22. Army Multimedia National Staff <ul><li>In Ottawa: </li></ul><ul><ul><li>8 military and 14 civilian full-time in Ottawa. </li></ul></ul><ul><ul><li>Average of 5 Coop and FSWEP students per academic term. </li></ul></ul>
  23. 23. Army News Video Programming <ul><ul><li>2 x 15 min bilingual news programs each week </li></ul></ul><ul><ul><li>Interview Shows and specials: </li></ul></ul><ul><ul><li>We try to make every fourth episode of Army News either a special field episode or an in-depth studio interview with lots of visuals. </li></ul></ul><ul><ul><li>We’ll have examples of all these and more for you to watch now. </li></ul></ul>
  24. 24. Army Multimedia – News Episode <ul><li>An Example of an </li></ul><ul><li>Army News Episode </li></ul>
  25. 25. Army Multimedia – Army Run <ul><li>An Example of an Army News Event Special: </li></ul><ul><li>Army Run 2009 </li></ul>
  26. 26. Army Multimedia – Feature Interview <ul><li>An Example of an Army News Feature Interview: </li></ul><ul><li>CF Surgeon General </li></ul>
  27. 27. Army Multimedia – Feature Documentary <ul><li>An Example of an Army News Feature Documentary: </li></ul><ul><li>Suicide Mitigation </li></ul>
  28. 28. Army Multimedia - Reality Series <ul><li>An Example of an Army News Reality Series: </li></ul><ul><li>Basic Up Reloaded </li></ul>
  29. 29. Army Multimedia <ul><li>This has been a brief overview of our goals, capabilities and products </li></ul><ul><li>QUESTIONS? </li></ul>
  30. 30. Thank You! <ul><li>Thanks for your attention. </li></ul><ul><li>Hal Doran, Manager, Army Multimedia </li></ul><ul><li>[email_address] </li></ul><ul><li>http://www.army.gc.ca </li></ul>
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