Oh CRAP!

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Elements of Visual Design

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Oh CRAP!

  1. 1. Oh CRAP!!! Design Elements of Visual RhetoricSaturday, June 9, 2012
  2. 2. Make CRAP out of your designs! • Contrast • Repetition • Alignment • ProximitySaturday, June 9, 2012
  3. 3. Contrast • Use contrasting background colors and font in order to make the text easier to read. • The colors of the text and background should be as different as possible.Saturday, June 9, 2012
  4. 4. Contrast Use contrasting background colors and font in order to make the text easier to read. The colors of the text and background should be as different as possible.Saturday, June 9, 2012
  5. 5. Contrast Use contrasting background colors and font in order to make the text easier to read. The colors of the text and background should be as different as possible.Saturday, June 9, 2012
  6. 6. CONTRAST Use contrasting background colors and font in order to make the text easier to read. The colors of the text and background should be as different as possible.Saturday, June 9, 2012
  7. 7. CONTRAST Use contrasting background colors and font in order to make the text easier to read. The colors of the text and background should be as different as possible. Think dark against light, etc.Saturday, June 9, 2012
  8. 8. Contrast • Use contrasting background colors and font in order to make the text easier to read. The colors of the text and background should be as different as possible. Think dark against light, etc.Saturday, June 9, 2012
  9. 9. Contrast • Use contrasting background colors and font in order to make the text easier to read. The colors of the text and background should be as different as possible. Think dark against light, etc.Saturday, June 9, 2012
  10. 10. Contrast Use contrasting background colors and font in order to make the text easier to read. The colors of the text and background should be as different as possible.Saturday, June 9, 2012
  11. 11. Contrast Use contrasting background colors and font in order to make the text easier to read. The colors of the text and background should be as different as possible.Saturday, June 9, 2012
  12. 12. Contrast • The colors of the text and background should be as different as possible. Think dark against light, etc. • The bigger the difference between the font color and background color, the better!Saturday, June 9, 2012
  13. 13. Contrast • The colors of the text and background should be as different as possible. Think dark against light, etc. • The bigger the difference between the font color and background color, the better!Saturday, June 9, 2012
  14. 14. Crazy backgrounds • If you use a picture as a background for your text, be sure that your text has a solid colored background, so that it’s easier to read.Saturday, June 9, 2012
  15. 15. Crazy backgrounds If you use a picture as a background for your text, be sure that your text has a solid colored background, so that it’s easier to read.Saturday, June 9, 2012
  16. 16. Repetition • Repetition means using the same layout, theme, format, etc. throughout all your pages, etc. You should use the same theme, fonts, and the same headings/format etc., on all your slides.Saturday, June 9, 2012
  17. 17. You should use the same theme and the same headings/formatSaturday, June 9, 2012
  18. 18. Using multiple Fonts Colors Themes and FormatsSaturday, June 9, 2012
  19. 19. CAN MAKE IT DIFFICULT For the viewer to follow along easily.Saturday, June 9, 2012
  20. 20. 1. You might think 2. It seems fancy and interesting 3. But it only causes 4. Your audience 5. Massive headaches!!!Saturday, June 9, 2012
  21. 21. Just be smart... • And give your viewer the CRAP they really want! • Don’t use a bunch of different stuff! • Make it all the same!Saturday, June 9, 2012
  22. 22. Always use similar: • Fonts • Colors • Themes • FormatsSaturday, June 9, 2012
  23. 23. Using Repetition... • Will create consistency • Eliminate confusion • Help your viewers to follow along easily • And make your design choices much easier!Saturday, June 9, 2012
  24. 24. Alignment • Another important element is alignment. • This means that all your text on different slides and pages are aligned the same.Saturday, June 9, 2012
  25. 25. Don’t • Use multiple alignments on the same page. • Unless it is necessary. • Sometimes Headings can be aligned differently, and that is okay.Saturday, June 9, 2012
  26. 26. This might seem obvious But oftentimes people just like their text to just be centered. Centered text is actually the most difficult to read. If you have a paper or other presentation, always be sure to align the text LEFT. A heading can be centered, but that is separate and and it can set the text apart from the main idea.Saturday, June 9, 2012
  27. 27. This might seem obvious • But oftentimes people just like their text to just be centered. • Centered text is actually the most difficult to read. • If you have a paper or other presentation, always be sure to align the text LEFT. • A heading can be centered, but that is separate and it can set the text apart from the main idea.Saturday, June 9, 2012
  28. 28. Proximity • This final part of CRAP means that you need to think about how close text and images are to each other and one another.Saturday, June 9, 2012
  29. 29. Proximity • This final part of CRAP means that you need to think about how close text and images are to each other andSaturday, June 9, 2012
  30. 30. Look how close all the text and images are on this website. It’s like they’re jammed packed! And it’s weird that this picture isn’t centered like the above text.Saturday, June 9, 2012
  31. 31. Here is an example of evenly spaced images and text:Saturday, June 9, 2012
  32. 32. Be are a good distance apart from• Your text and images sure that... one another.• Don’t jam-pack your text or other elements on a slide.• This has to do with the Spacing elements.• Remember,try to be consistent throughout your slides.Saturday, June 9, 2012
  33. 33. Also, think aboutHow close your text is to the edge of the pages.Saturday, June 9, 2012
  34. 34. Remember • To be consistent, even with how you place the text on different slides.Saturday, June 9, 2012
  35. 35. You don’t want... • Your text to be way up high on one slideSaturday, June 9, 2012
  36. 36. And then • Way down low on the next or off to another side. be sure to place your text boxes evenly throughout your slides.Saturday, June 9, 2012
  37. 37. Also, if you have a few different paragraphs of texts, or different ideas that should be broken down into separate paragraphs, then space them accordingly. Be sure to include a space and/or indent between paragraphs, rather than making everything into one long paragraph. Breaking these elements down, and spacing them appropriately, will make it much easier for your reader to follow along.You can use bullets or even indents to break apart your ideas. Do this when you’re writing essays or other long text as well.Saturday, June 9, 2012
  38. 38. Also, if you have a few different paragraphs of texts, or different ideas that should be broken down into separate paragraphs, then space them accordingly. Be sure to include a space and/or indent between paragraphs, rather than making everything into one long paragraph. Breaking these elements down, and spacing them appropriately, will make it much easier for your reader to follow along. You can use bullets or even indents to break apart your ideas. Do this when you’re writing essays or other long text as well.Saturday, June 9, 2012
  39. 39. Be sure to think about all these elements of design.Saturday, June 9, 2012
  40. 40. When you make your slideshowsSaturday, June 9, 2012
  41. 41. So that it makes the meaning and the message of your workSaturday, June 9, 2012
  42. 42. Very easy to understand.Saturday, June 9, 2012
  43. 43. Use these elements to create clarity and consistency.Saturday, June 9, 2012
  44. 44. And a lot of really good CRAP!Saturday, June 9, 2012

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