PLAN DE MERCADEO ESTRATEGICO
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PLAN DE MERCADEO ESTRATEGICO

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PLAN DE MERCADEO ESTRATEGICO Presentation Transcript

  • 1. PLAN DE MERCADEO ESTRATÉGICO
    CLARISOL SANTIAGO HERNÁNDEZ, MBA
  • 2. ¿Qué es un plan de mercadeo estratégico?
  • 3. ¿qué importancia tiene un plan de mercadeo?
  • 4. Plan de mercadeo vs plan de negocios
  • 5. Ventajas de un plan de mercadeo
  • 6. EN RESUMEN…
  • 7. Quienessomos
  • 8. Perfilejecutivo
  • 9. Perfilejecutivo
  • 10. Perfilejecutivo
  • 11. Perfilejecutivo
  • 12. Perfilejecutivo