Planning eCommerce Budget

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This lecture covers key costs and ecommerce components to consider when identifying expenses for building or improving an ecommerce site.

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Planning eCommerce Budget

  1. 1. eCommerce Budgets Hajrë Hyseni, University of Hertfordshire Dec 2011 1Wednesday, 14 December 11
  2. 2. Project planning Creative, technical, integration, budgeting, testing and promotion Setting and agreement of project goals and constraints Assembling and briefing the project team Brainstorming creative ideas Competitor and market analysis Analysis of business logic (selling, fulfilment, returns) 2Wednesday, 14 December 11
  3. 3. Project planning Creative, technical, integration, budgeting, testing and promotion √ Setting and agreement of project goals and constraints Assembling and briefing the project team Brainstorming creative ideas Competitor and market analysis Analysis of business logic (selling, fulfilment, returns) 2Wednesday, 14 December 11
  4. 4. Project planning Creative, technical, integration, budgeting, testing and promotion √ Setting and agreement of project goals and constraints √ Assembling and briefing the project team Brainstorming creative ideas Competitor and market analysis Analysis of business logic (selling, fulfilment, returns) 2Wednesday, 14 December 11
  5. 5. Project planning Creative, technical, integration, budgeting, testing and promotion √ Setting and agreement of project goals and constraints √ Assembling and briefing the project team √ Brainstorming creative ideas Competitor and market analysis Analysis of business logic (selling, fulfilment, returns) 2Wednesday, 14 December 11
  6. 6. Project planning Creative, technical, integration, budgeting, testing and promotion √ Setting and agreement of project goals and constraints √ Assembling and briefing the project team √ Brainstorming creative ideas √ Competitor and market analysis Analysis of business logic (selling, fulfilment, returns) 2Wednesday, 14 December 11
  7. 7. Project planning Creative, technical, integration, budgeting, testing and promotion √ Setting and agreement of project goals and constraints √ Assembling and briefing the project team √ Brainstorming creative ideas √ Competitor and market analysis √ Analysis of business logic (selling, fulfilment, returns) 2Wednesday, 14 December 11
  8. 8. Project planning Creative, technical, integration, budgeting, testing and promotion √ Setting and agreement of project goals and constraints √ Assembling and briefing the project team √ Brainstorming creative ideas √ Competitor and market analysis √ Analysis of business logic (selling, fulfilment, returns) √ 2Wednesday, 14 December 11
  9. 9. Project planning Product modelling and database design Promotion design and logic Design of decision support tools to help shoppers select, choose and experience Writing of all text pages (Terms & Conditions, Privacy) Design and implementation of CRM integration Design of customer service processes and systems 3Wednesday, 14 December 11
  10. 10. Project planning Product modelling and database design √ Promotion design and logic Design of decision support tools to help shoppers select, choose and experience Writing of all text pages (Terms & Conditions, Privacy) Design and implementation of CRM integration Design of customer service processes and systems 3Wednesday, 14 December 11
  11. 11. Project planning Product modelling and database design √ Promotion design and logic √ Design of decision support tools to help shoppers select, choose and experience Writing of all text pages (Terms & Conditions, Privacy) Design and implementation of CRM integration Design of customer service processes and systems 3Wednesday, 14 December 11
  12. 12. Project planning Product modelling and database design √ Promotion design and logic √ Design of decision support tools to help shoppers select, choose and experience √ Writing of all text pages (Terms & Conditions, Privacy) Design and implementation of CRM integration Design of customer service processes and systems 3Wednesday, 14 December 11
  13. 13. Project planning Product modelling and database design √ Promotion design and logic √ Design of decision support tools to help shoppers select, choose and experience √ Writing of all text pages (Terms & Conditions, Privacy) √ Design and implementation of CRM integration Design of customer service processes and systems 3Wednesday, 14 December 11
  14. 14. Project planning Product modelling and database design √ Promotion design and logic √ Design of decision support tools to help shoppers select, choose and experience √ Writing of all text pages (Terms & Conditions, Privacy) √ Design and implementation of CRM integration √ Design of customer service processes and systems 3Wednesday, 14 December 11
  15. 15. Project planning Product modelling and database design √ Promotion design and logic √ Design of decision support tools to help shoppers select, choose and experience √ Writing of all text pages (Terms & Conditions, Privacy) √ Design and implementation of CRM integration √ Design of customer service processes and systems √ 3Wednesday, 14 December 11
  16. 16. Project planning Analysis of business logic (selling, fulfilment, returns) Wireframing/diagramming of processes and functionality Agreement of functionality, specifications and plan within budget Selection of platform, tools and hosting environment Graphical design (within brand guidelines) Conversion of design into templates and style sheets 4Wednesday, 14 December 11
  17. 17. Project planning Analysis of business logic (selling, fulfilment, returns) √ Wireframing/diagramming of processes and functionality Agreement of functionality, specifications and plan within budget Selection of platform, tools and hosting environment Graphical design (within brand guidelines) Conversion of design into templates and style sheets 4Wednesday, 14 December 11
  18. 18. Project planning Analysis of business logic (selling, fulfilment, returns) √ Wireframing/diagramming of processes and functionality √ Agreement of functionality, specifications and plan within budget Selection of platform, tools and hosting environment Graphical design (within brand guidelines) Conversion of design into templates and style sheets 4Wednesday, 14 December 11
  19. 19. Project planning Analysis of business logic (selling, fulfilment, returns) √ Wireframing/diagramming of processes and functionality √ Agreement of functionality, specifications and plan within budget √ Selection of platform, tools and hosting environment Graphical design (within brand guidelines) Conversion of design into templates and style sheets 4Wednesday, 14 December 11
  20. 20. Project planning Analysis of business logic (selling, fulfilment, returns) √ Wireframing/diagramming of processes and functionality √ Agreement of functionality, specifications and plan within budget √ Selection of platform, tools and hosting environment √ Graphical design (within brand guidelines) Conversion of design into templates and style sheets 4Wednesday, 14 December 11
  21. 21. Project planning Analysis of business logic (selling, fulfilment, returns) √ Wireframing/diagramming of processes and functionality √ Agreement of functionality, specifications and plan within budget √ Selection of platform, tools and hosting environment √ Graphical design (within brand guidelines) √ Conversion of design into templates and style sheets 4Wednesday, 14 December 11
  22. 22. Project planning Analysis of business logic (selling, fulfilment, returns) √ Wireframing/diagramming of processes and functionality √ Agreement of functionality, specifications and plan within budget √ Selection of platform, tools and hosting environment √ Graphical design (within brand guidelines) √ Conversion of design into templates and style sheets √ 4Wednesday, 14 December 11
  23. 23. Project planning Design of testing regime and tools Implementation within shopping software, CMS or from scratch Integration with stock and ordering systems Integration with payment partner Photography Collection and manipulation of content 5Wednesday, 14 December 11
  24. 24. Project planning Design of testing regime and tools √ Implementation within shopping software, CMS or from scratch Integration with stock and ordering systems Integration with payment partner Photography Collection and manipulation of content 5Wednesday, 14 December 11
  25. 25. Project planning Design of testing regime and tools √ Implementation within shopping software, CMS or from scratch √ Integration with stock and ordering systems Integration with payment partner Photography Collection and manipulation of content 5Wednesday, 14 December 11
  26. 26. Project planning Design of testing regime and tools √ Implementation within shopping software, CMS or from scratch √ Integration with stock and ordering systems √ Integration with payment partner Photography Collection and manipulation of content 5Wednesday, 14 December 11
  27. 27. Project planning Design of testing regime and tools √ Implementation within shopping software, CMS or from scratch √ Integration with stock and ordering systems √ Integration with payment partner √ Photography Collection and manipulation of content 5Wednesday, 14 December 11
  28. 28. Project planning Design of testing regime and tools √ Implementation within shopping software, CMS or from scratch √ Integration with stock and ordering systems √ Integration with payment partner √ Photography √ Collection and manipulation of content 5Wednesday, 14 December 11
  29. 29. Project planning Design of testing regime and tools √ Implementation within shopping software, CMS or from scratch √ Integration with stock and ordering systems √ Integration with payment partner √ Photography √ Collection and manipulation of content √ 5Wednesday, 14 December 11
  30. 30. Ways of making the project cheaper? Shopify, Magento Get the client to do as much of the project as possible Accept a share of the revenue (or the business) instead of fees Adapt templates etc from other sites Use low cost solutions such as Shopify or Magento Do additional work as revenue starts to flow Consider outsourcing tightly defined parts of the project 6Wednesday, 14 December 11
  31. 31. Ways of making the project cheaper? Shopify, Magento √ Get the client to do as much of the project as possible Accept a share of the revenue (or the business) instead of fees Adapt templates etc from other sites Use low cost solutions such as Shopify or Magento Do additional work as revenue starts to flow Consider outsourcing tightly defined parts of the project 6Wednesday, 14 December 11
  32. 32. Ways of making the project cheaper? Shopify, Magento √ Get the client to do as much of the project as possible √ Accept a share of the revenue (or the business) instead of fees Adapt templates etc from other sites Use low cost solutions such as Shopify or Magento Do additional work as revenue starts to flow Consider outsourcing tightly defined parts of the project 6Wednesday, 14 December 11
  33. 33. Ways of making the project cheaper? Shopify, Magento √ Get the client to do as much of the project as possible √ Accept a share of the revenue (or the business) instead of √ fees Adapt templates etc from other sites Use low cost solutions such as Shopify or Magento Do additional work as revenue starts to flow Consider outsourcing tightly defined parts of the project 6Wednesday, 14 December 11
  34. 34. Ways of making the project cheaper? Shopify, Magento √ Get the client to do as much of the project as possible √ Accept a share of the revenue (or the business) instead of √ fees Adapt templates etc from other sites √ Use low cost solutions such as Shopify or Magento Do additional work as revenue starts to flow Consider outsourcing tightly defined parts of the project 6Wednesday, 14 December 11
  35. 35. Ways of making the project cheaper? Shopify, Magento √ Get the client to do as much of the project as possible √ Accept a share of the revenue (or the business) instead of √ fees Adapt templates etc from other sites √ Use low cost solutions such as Shopify or Magento √ Do additional work as revenue starts to flow Consider outsourcing tightly defined parts of the project 6Wednesday, 14 December 11
  36. 36. Ways of making the project cheaper? Shopify, Magento √ Get the client to do as much of the project as possible √ Accept a share of the revenue (or the business) instead of √ fees Adapt templates etc from other sites √ Use low cost solutions such as Shopify or Magento √ Do additional work as revenue starts to flow √ Consider outsourcing tightly defined parts of the project 6Wednesday, 14 December 11
  37. 37. Ways of making the project cheaper? Shopify, Magento √ Get the client to do as much of the project as possible √ Accept a share of the revenue (or the business) instead of √ fees Adapt templates etc from other sites √ Use low cost solutions such as Shopify or Magento √ Do additional work as revenue starts to flow √ Consider outsourcing tightly defined parts of the project √ 6Wednesday, 14 December 11
  38. 38. How much does a day cost? Suppose a member of staff costs £25,000 National insurance adds 12.8% £3,200 Recruitment adds 15% £3750 Share of rent adds £2,500 Share of bandwidth, computer, desk etc adds £2,500 Other costs (stationary, telephones, travel, £2,500 entertainment) adds Total other costs (57% oncosts) £14,450 7Wednesday, 14 December 11
  39. 39. Total cost per day around £200 (and remember that billing for every day is hard) 8Wednesday, 14 December 11
  40. 40. programming (£40k) project managers project managers (£30-40k) (£30-40k) sales Most people cost much (£60k) more: design (£30-40k+) twitter manager (£35-45k) creative director sys admin (£60k+) (£35-45k) 9Wednesday, 14 December 11
  41. 41. What do most companies charge? Blended rates (across all staff) range from £600 - £1200+ per day 10Wednesday, 14 December 11
  42. 42. Q/A 11Wednesday, 14 December 11

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