★ Billions of users/consumers ★ Location based service ★ Better visibility ★ Proximity to customersWhy businesses ★ Google likes Mobile should care? ★ Tailored advertising ★ Personalised support ★ Speedy support ★ Great developer communities ★ Learn to socialise
Activity 2Analyse Mobile Platforms (details in the next slides)
Create Three GroupsJot down as many different mobile devices that you can use to buy with asyou can. Categorise them by their platform. 5 minsResearch and discuss for your allocated platform in terms of business! Main features including latest developments Devices it appears on Advantages of platform Disadvantages of other 2 platforms Possible future developments. 15 minsThe ﬁnal 20 mins will be a debate amongst the 3 groups discussing which isthe superior platform and why.5 mins to present arguments each and a ﬁnal 5 to rebut/argue Have fun!
HomeworkRead Krum (2010) 7 & 8. Cartman (2009) 6 & 7Look at ASOS and M&S websites and mobile apps during the week You should create a short presentation to bring to class on the featuresthey share, how they differ, whats better and worse than the mainwebsite, and which you prefer and why. Consider the journey you take using the app and the website and howthey differNote what platform ( iOS, Android or RIM ) you are looking at. Enjoy!