MOBILE PLATFORMS#UH5BUS1066Hajrë HyseniFeb 2013
2011-12             2012-13Apple iOS         Google AndroidGoogle Android        Apple iOS  Blackberry OS        Blackberr...
Open source purchased  by Google in 2005        2007                        2011
2007
1999 - Pager Blackberry
★   Billions of users/consumers                 ★   Location based service                 ★   Better visibility          ...
Activity 2Analyse Mobile Platforms     (details in the next slides)
Thanks!#UH5BUS1066
Create Three GroupsJot down as many different mobile devices that you can use to buy with asyou can.  Categorise them by t...
HomeworkRead Krum (2010) 7 & 8. Cartman (2009) 6 & 7Look at ASOS and M&S websites and mobile apps during the week You shou...
Upcoming SlideShare
Loading in …5
×

Mobile Platforms

712 views

Published on

A quick overview on different mobile platforms and their impact they present across business

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
712
On SlideShare
0
From Embeds
0
Number of Embeds
313
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Mobile Platforms

  1. 1. MOBILE PLATFORMS#UH5BUS1066Hajrë HyseniFeb 2013
  2. 2. 2011-12 2012-13Apple iOS Google AndroidGoogle Android Apple iOS Blackberry OS Blackberry OS
  3. 3. Open source purchased by Google in 2005 2007 2011
  4. 4. 2007
  5. 5. 1999 - Pager Blackberry
  6. 6. ★ Billions of users/consumers ★ Location based service ★ Better visibility ★ Proximity to customersWhy businesses ★ Google likes Mobile should care? ★ Tailored advertising ★ Personalised support ★ Speedy support ★ Great developer communities ★ Learn to socialise
  7. 7. Activity 2Analyse Mobile Platforms (details in the next slides)
  8. 8. Thanks!#UH5BUS1066
  9. 9. Create Three GroupsJot down as many different mobile devices that you can use to buy with asyou can.  Categorise them by their platform. 5 minsResearch and discuss  for your allocated platform in terms of business!  Main features including latest developments  Devices it appears on  Advantages of platform  Disadvantages of other 2 platforms  Possible future developments. 15 minsThe final 20 mins will be a debate amongst the 3 groups discussing which isthe superior platform and why.5 mins to present arguments each and a final 5 to rebut/argue  Have fun!
  10. 10. HomeworkRead Krum (2010) 7 & 8. Cartman (2009) 6 & 7Look at ASOS and M&S websites and mobile apps during the week You should create a short presentation to bring to class on the featuresthey share, how they differ, whats better and worse than the mainwebsite, and which you prefer and why.  Consider the journey you take using the app and the website and howthey differNote what platform ( iOS, Android or RIM ) you are looking at. Enjoy!

×