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Mobile Commerce
 

Mobile Commerce

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In this last lecture for the module you will be able to learn more about mobile commerce, payments, opportunities and challenges facing the success of mCommerce today. In addition, this lecture covers ...

In this last lecture for the module you will be able to learn more about mobile commerce, payments, opportunities and challenges facing the success of mCommerce today. In addition, this lecture covers the key components, customer journey, mobile business career and 2012 mobile trends.

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    Mobile Commerce Mobile Commerce Presentation Transcript

    • Mobile CommerceHajrë HyseniApril  2012  
    • Today
    • Any interaction in which a financial transaction is enabled or executed with a mobile phone Krum (2010)
    • Opportunities
    • Opportunities
    • Opportunities
    • Mobile Trends
    • Ways to shop?
    • Key Features in m-shoppingRecommendations, Twitter share, Link to Facebook, Similar products eDigital Research (2012)
    • M-Challenges Expected growth from" £770m to £77b by 2015 79% of retailers still don’t have" mobile optimised sites
    • M-Components
    • Mobile payments Krum 2010
    • Mobile payments
    • Mobile business carrier
    • What to take away
    • Presentation tips
    • Any questions?Contact h.hyseni3@herts.ac.uk