MOBILE BUSINESS TECHNOLOGIES                            #MobBizUH                            Hajrë Hyseni                 ...
To research, understand                          and examine the impact                                of the mobile      ...
Learning Outcomes                                                                    The impact of mobile                 ...
Module Components        1         Module Intro        2         Mobile platforms (Android, iPhone and Blackberry)        ...
5Thursday, 2 February 12       5
Why?                          #MobBizUH                              5Thursday, 2 February 12               5
6   eMarketer (2011)Thursday, 2 February 12                          6
1.2 billion active              mobile-broadband            subscriptions worldwide                                      6...
1.2 billion active              mobile-broadband            subscriptions worldwide                                      6...
$31b                                      by 2015               1.2 billion active              mobile-broadband          ...
Thursday, 2 February 12   7
52% of adults us their phones                               while in the storeThursday, 2 February 12                     ...
52% of adults us their phones                               while in the store         49% of 19-29 call friends for      ...
52% of adults us their phones                               while in the store         49% of 19-29 call friends for      ...
52% of adults us their phones                               while in the store         49% of 19-29 call friends for      ...
25% product reviews                          52% of adults us their phones                               while in the stor...
1 in 5 mobile price matches made their most                    recent purchase from an online store, rather than          ...
1 in 5 mobile price matches made their most                    recent purchase from an online store, rather than          ...
1 in 5 mobile price matches made their most                    recent purchase from an online store, rather than          ...
8Thursday, 2 February 12       8
Krum (2010)                                    8Thursday, 2 February 12                 8
Azua (2009)                                                                        Golding (2011)                         ...
100% Coursework                                  9Thursday, 2 February 12                     9
100% Coursework                            Assignments                         Part 1: Benefits of of Mobile               ...
100% Coursework                            Assignments                         Part 1: Benefits of of Mobile               ...
Activity 1                                Identify at least five                            companies and explain how      ...
11Thursday, 2 February 12        11
Thanks!                          #MobBizUH                             11Thursday, 2 February 12               11
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Intro To Mob Biz Tech

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During this talk I cover trends of the mobile business technologies, relevant reading sources and why current mobile features are essential to the business community.

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Intro To Mob Biz Tech

  1. 1. MOBILE BUSINESS TECHNOLOGIES #MobBizUH Hajrë Hyseni Feb 2012 1Thursday, 2 February 12 1
  2. 2. To research, understand and examine the impact of the mobile technologies trends and applications for business processes in an organisation AIM 2Thursday, 2 February 12 2
  3. 3. Learning Outcomes The impact of mobile The mobile industry, trends, applications features such as challenges and applications multitouch, accelerometer and other interfaces Impact of the mobile Critically evaluate and identify applications for the business relevant applications to make transactions business processes more efficient in an organisation Work individually and in groups Evaluate users experience of to recommend appropriate different mobile devices and application for different business applications implemented in an processes organisation business processes 3Thursday, 2 February 12 3
  4. 4. Module Components 1 Module Intro 2 Mobile platforms (Android, iPhone and Blackberry) 3 Interfaces, usability and customer journey of the mobile apps 4 Mobile enabled features such as search, location etc 5 Mobile SEO - Search Engine Optimisation 6 The cloud services 7 Social and Mobile 8 Business Strategy for Mobile platforms 9 Mobile Marketing 10 M-Commerce and Payments 11 Revision and future trends 4Thursday, 2 February 12 4
  5. 5. 5Thursday, 2 February 12 5
  6. 6. Why? #MobBizUH 5Thursday, 2 February 12 5
  7. 7. 6 eMarketer (2011)Thursday, 2 February 12 6
  8. 8. 1.2 billion active mobile-broadband subscriptions worldwide 6 eMarketer (2011)Thursday, 2 February 12 6
  9. 9. 1.2 billion active mobile-broadband subscriptions worldwide 6 eMarketer (2011)Thursday, 2 February 12 6
  10. 10. $31b by 2015 1.2 billion active mobile-broadband 28% M-Banking subscriptions worldwide 50% M-Search 6 eMarketer (2011)Thursday, 2 February 12 6
  11. 11. Thursday, 2 February 12 7
  12. 12. 52% of adults us their phones while in the storeThursday, 2 February 12 7
  13. 13. 52% of adults us their phones while in the store 49% of 19-29 call friends for advice before purchasingThursday, 2 February 12 7
  14. 14. 52% of adults us their phones while in the store 49% of 19-29 call friends for advice before purchasing 38% of 18-29 year olds used their phones for real-time price matchingThursday, 2 February 12 7
  15. 15. 52% of adults us their phones while in the store 49% of 19-29 call friends for advice before purchasing 38% of 18-29 year olds used their phones for 17% of users engaged real-time price matching in both price matching and looking up reviewsThursday, 2 February 12 7
  16. 16. 25% product reviews 52% of adults us their phones while in the store 49% of 19-29 call friends for advice before purchasing 38% of 18-29 year olds used their phones for 17% of users engaged real-time price matching in both price matching and looking up reviewsThursday, 2 February 12 7
  17. 17. 1 in 5 mobile price matches made their most recent purchase from an online store, rather than a physical location 25% product reviews 52% of adults us their phones while in the store 49% of 19-29 call friends for advice before purchasing 38% of 18-29 year olds used their phones for 17% of users engaged real-time price matching in both price matching and looking up reviewsThursday, 2 February 12 7
  18. 18. 1 in 5 mobile price matches made their most recent purchase from an online store, rather than a physical location 25% product reviews 52% of adults us their phones while in the store 49% of 19-29 call friends for advice before purchasing 38% of 18-29 year olds used their phones for 17% of users engaged real-time price matching in both price matching and looking up reviews 7Thursday, 2 February 12 7
  19. 19. 1 in 5 mobile price matches made their most recent purchase from an online store, rather than a physical location 25% product reviews 52% of adults us their phones while in the store 49% of 19-29 call friends for advice before purchasing 38% of 18-29 year olds used their phones for 17% of users engaged real-time price matching in both price matching and looking up reviews 7 B2C (2012)Thursday, 2 February 12 7
  20. 20. 8Thursday, 2 February 12 8
  21. 21. Krum (2010) 8Thursday, 2 February 12 8
  22. 22. Azua (2009) Golding (2011) Cartman & Ting (2009) Krum (2010) Oswald (2011) Alex & Ben 8 (2006)Thursday, 2 February 12 8
  23. 23. 100% Coursework 9Thursday, 2 February 12 9
  24. 24. 100% Coursework Assignments Part 1: Benefits of of Mobile Presence for promoting products for your chosen business Part 2: Identify and compare cost effective solutions for building mob app 30% Wednesday, 14 March, 17:00. The word count is 2000, +/-10%. 70% Individual Group Presentation 9Thursday, 2 February 12 9
  25. 25. 100% Coursework Assignments Part 1: Benefits of of Mobile Presence for promoting products for your chosen business Part 2: Identify and compare cost effective solutions for building mob app 30% Wednesday, 14 March, 17:00. The word count is 2000, +/-10%. Present cost effective solutions for 70% promoting a mob app Groups: 3-4 Duration: 20 min (including Q&A) Individual Group Presentation Report Log to be submitted online Wednesday, 2 May, 14:00 9Thursday, 2 February 12 9
  26. 26. Activity 1 Identify at least five companies and explain how beneficial their current mobile apps are to launch, promote or improve products and services. 10Thursday, 2 February 12 10
  27. 27. 11Thursday, 2 February 12 11
  28. 28. Thanks! #MobBizUH 11Thursday, 2 February 12 11

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