eCommerce iDeas & Exam                            Hajrë Hyseni                     University of Hertfordshire            ...
eCommerce Systems               Customer experience                    Marketing               Next in eCommerce          ...
web 3.0                 postcodes                         availability                                    Systems are     ...
lower cost                                 Shopify, Magento               Amazon                                     Micro...
engagement                                  personalisation                                       customer                ...
reputation building                   Reviews                                          Follow                             ...
0 January 12               So                 cia                    lP                      re                        se ...
Social Media is big                        Facebook                            YouTube                                 Wik...
Social Media is big                         Facebook                             YouTube                                  ...
F-Com                    merce0 January 12
0 January 12
VIDEO PLAYBACK, APPS, GEOLOCATION, DRAG-AND-DROP                MEDIA AND MORE ARE ALL BUILT-IN0 January 12
VIDEO PLAYBACK, APPS, GEOLOCATION, DRAG-AND-DROP                MEDIA AND MORE ARE ALL BUILT-IN0 January 12
monitoring/tracking               Conversion rate           Business Intelligence                                         ...
Consider eCommerce as a career         • Prepared    to get behind the scenes (Shopify + mashups + marketing +            ...
y?                          awa                     take     eCommerce is easier & harder than it looks               at t...
Exam   • Time: 14.15, 19/05/2011      in N101, N105, N106.   • Exam Timetable: http://sitem.herts.ac.uk/examtimetable/    ...
eCommerce Systems               Customer experience                    Marketing               Next in eCommerce          ...
All the best!0 January 12
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iDeas on eCommerce

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This lecture covers ecommerce ideas and trends on eCommerce at the Business School, University of Hertfordshire.

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iDeas on eCommerce

  1. 1. eCommerce iDeas & Exam Hajrë Hyseni University of Hertfordshire Jan 20120 January 12
  2. 2. eCommerce Systems Customer experience Marketing Next in eCommerce Analytics & tools eCommerce career What to take away?0 January 12
  3. 3. web 3.0 postcodes availability Systems are apps interconnected mashups through web services fulfilment payment location0 January 12
  4. 4. lower cost Shopify, Magento Amazon Microsoft eCommerce systems webstore Commerce IBM WebSphere multitiered architecture systems0 January 12
  5. 5. engagement personalisation customer experience! decision support rich media0 January 12
  6. 6. reputation building Reviews Follow Marketing PPC advertising Social Media Search engine marketing This demonstrates the dominance of search engines and especially Google & Social Media0 January 12
  7. 7. 0 January 12 So cia lP re se nc e
  8. 8. Social Media is big Facebook YouTube Wikipedia Twitter Linkedin & a lot more....0 January 12
  9. 9. Social Media is big Facebook YouTube Wikipedia Twitter Linkedin & a lot more.... Tablets Mobile is big0 January 12
  10. 10. F-Com merce0 January 12
  11. 11. 0 January 12
  12. 12. VIDEO PLAYBACK, APPS, GEOLOCATION, DRAG-AND-DROP MEDIA AND MORE ARE ALL BUILT-IN0 January 12
  13. 13. VIDEO PLAYBACK, APPS, GEOLOCATION, DRAG-AND-DROP MEDIA AND MORE ARE ALL BUILT-IN0 January 12
  14. 14. monitoring/tracking Conversion rate Business Intelligence A/B testing optimisation using analytics central to any business that wants to maximise its results online0 January 12
  15. 15. Consider eCommerce as a career • Prepared to get behind the scenes (Shopify + mashups + marketing + CSS + business) • Marketing (SEO, reputation, PPC, analytics, social computing) • Can you be a good systems administrator (Linux, Cloud computing, virtualisation, performance tuning, system configuration) • Can you design great visitor/customer journeys as an information architect or usability engineer •A good strategist/analyst (competitor research, analytics, business intelligence, A/B test design)0 January 12
  16. 16. y? awa take eCommerce is easier & harder than it looks at to Reputation is everythingWh Web services connect systems & partners Landing pages form the starting points for visitor journeys Google makes the most from PPC Learn to prototype and create mashups Create outline budgets Develop skills for analysing the good & bad features of sites Be prepared to make recommendations0 January 12
  17. 17. Exam • Time: 14.15, 19/05/2011 in N101, N105, N106. • Exam Timetable: http://sitem.herts.ac.uk/examtimetable/ Or directly @ http://goo.gl/v80Go • Note that you are not allowed to take anything else on the exam apart from the Research File as described in the module handbook.0 January 12
  18. 18. eCommerce Systems Customer experience Marketing Next in eCommerce Analytics & tools eCommerce career What to take away?0 January 12
  19. 19. All the best!0 January 12

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