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This lecture covers ecommerce ideas and trends on eCommerce at the Business School, University of Hertfordshire.

This lecture covers ecommerce ideas and trends on eCommerce at the Business School, University of Hertfordshire.

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Transcript

  • 1. eCommerce iDeas & Exam Hajrë Hyseni University of Hertfordshire Jan 20120 January 12
  • 2. eCommerce Systems Customer experience Marketing Next in eCommerce Analytics & tools eCommerce career What to take away?0 January 12
  • 3. web 3.0 postcodes availability Systems are apps interconnected mashups through web services fulfilment payment location0 January 12
  • 4. lower cost Shopify, Magento Amazon Microsoft eCommerce systems webstore Commerce IBM WebSphere multitiered architecture systems0 January 12
  • 5. engagement personalisation customer experience! decision support rich media0 January 12
  • 6. reputation building Reviews Follow Marketing PPC advertising Social Media Search engine marketing This demonstrates the dominance of search engines and especially Google & Social Media0 January 12
  • 7. 0 January 12 So cia lP re se nc e
  • 8. Social Media is big Facebook YouTube Wikipedia Twitter Linkedin & a lot more....0 January 12
  • 9. Social Media is big Facebook YouTube Wikipedia Twitter Linkedin & a lot more.... Tablets Mobile is big0 January 12
  • 10. F-Com merce0 January 12
  • 11. 0 January 12
  • 12. VIDEO PLAYBACK, APPS, GEOLOCATION, DRAG-AND-DROP MEDIA AND MORE ARE ALL BUILT-IN0 January 12
  • 13. VIDEO PLAYBACK, APPS, GEOLOCATION, DRAG-AND-DROP MEDIA AND MORE ARE ALL BUILT-IN0 January 12
  • 14. monitoring/tracking Conversion rate Business Intelligence A/B testing optimisation using analytics central to any business that wants to maximise its results online0 January 12
  • 15. Consider eCommerce as a career • Prepared to get behind the scenes (Shopify + mashups + marketing + CSS + business) • Marketing (SEO, reputation, PPC, analytics, social computing) • Can you be a good systems administrator (Linux, Cloud computing, virtualisation, performance tuning, system configuration) • Can you design great visitor/customer journeys as an information architect or usability engineer •A good strategist/analyst (competitor research, analytics, business intelligence, A/B test design)0 January 12
  • 16. y? awa take eCommerce is easier & harder than it looks at to Reputation is everythingWh Web services connect systems & partners Landing pages form the starting points for visitor journeys Google makes the most from PPC Learn to prototype and create mashups Create outline budgets Develop skills for analysing the good & bad features of sites Be prepared to make recommendations0 January 12
  • 17. Exam • Time: 14.15, 19/05/2011 in N101, N105, N106. • Exam Timetable: http://sitem.herts.ac.uk/examtimetable/ Or directly @ http://goo.gl/v80Go • Note that you are not allowed to take anything else on the exam apart from the Research File as described in the module handbook.0 January 12
  • 18. eCommerce Systems Customer experience Marketing Next in eCommerce Analytics & tools eCommerce career What to take away?0 January 12
  • 19. All the best!0 January 12