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This lecture introduces an opportunity of building ecommerce websites without the need to have programming language. It covers Shopify, Magento and other platforms. In addition, it provides advantages …

This lecture introduces an opportunity of building ecommerce websites without the need to have programming language. It covers Shopify, Magento and other platforms. In addition, it provides advantages and disadvantages of building ecommerce sites using these platforms.

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  • 1. eCommerce Platforms Hajrë Hyseni & Richard Balawender University of Hertfordshire Oct 2011 1Tuesday, 18 October 11 1
  • 2. Today Why using eCommerce CMS platforms Review (Magento & Shopify) Shopify features & setup Homework A,B & C 2Tuesday, 18 October 11 2
  • 3. Why eCommerce CMS? Easy to use No programming code required It supports all types of payment gateways Fast and reliable for customers Low costs Safe and secure Quick setup It helps you to learn while growing the business 3Tuesday, 18 October 11 3
  • 4. Why Magento Catalog Management/Browsing Marketing Tools Mobile eCommerce Analytics & Reporting Product Browsing Large community Checkout/Payment/Tracking Search Engine Optimisation Site Management/APIs Good for bigger eCommerce sites 4Tuesday, 18 October 11 4
  • 5. Why Shopify • Set up an account and build a simple store • Change the look and feel using free/paid templates • Upload design images • Create stock, set descriptions, weights and product images • Add information pages and a blog if desired • Accepts PayPal and other multiple payment partners • Set preferences for postage, taxes • Customise the layout of your store using CSS Good for smaller eCommerce sites 5Tuesday, 18 October 11 5
  • 6. Things to consider • Consider how well your site has been optimised for search engines • Setup a domain and point it at the store • Install Google Analytics and other tracking software • Engage in marketing activities including Google Adwords • Launch your store • Explore the customer service involved in running a store • Find online resources to help customise and market the store • Find other services that can be mashed up within your store 6Tuesday, 18 October 11 6
  • 7. Planning your store 1. Choose 10 things to sell that fall into 2-3 product categories 2.Write a short description and title for each item 3.Take a photograph of each item 4.Decide on pricing, weights and shipping costs for each item 5.Decide on a name for your store 6.Set up your Shopify account 7.Set up a Google account specifically for this project 7Tuesday, 18 October 11 7
  • 8. Cost • Shopify costs £15 pm if you launch a proper store • A domain name will cost £2 - £5 and is worth having anyway • A Google Adwords account will cost a £5 - 10 minimum • A PayPal account will not cost anything but both Shopify and *PayPal will take part of your sales 10 items to sell could cost £10 • For around £40, therefore, you will be able to launch a real store. This is better value than a textbook of the same cost 8Tuesday, 18 October 11 8
  • 9. 9Tuesday, 18 October 11 9
  • 10. Homework A Project Interview Ask yourself/friend 20 questions to complete the specification process for setting up an ecommerce project Add the Project Interview completed template into your Research File 10Tuesday, 18 October 11 10
  • 11. Homework B Design and build a store and launch it based on your Project Interview requests even if you don’t intend to run it properly. On your own time spend at least 4-6 hours on this activity. You may work with someone else (no groups) but provide individual answers. Here is the link to allow you to sign up for Shopify 30 day trial: https://app.shopify.com/services/signup/new/basic 11Tuesday, 18 October 11 11
  • 12. Homework C Add answers of the following questions to your Research File: 1. Take a screenshot of your stores home page with at least 4 products 2. List at least 3 things that you like about Shopify 3. Describe any problems you had with using Shopify and explain how you overcame them. 4. Describe at least two limitations you can see with Shopify for a major commerce site (without extending it using the API). Make sure that they are genuine limitations. 5. Describe at least 2 possible reasons why large companies might not use this sort of service for their ecommerce activities 12Tuesday, 18 October 11 12
  • 13. Suggested reading Magento http://www.magentocommerce.com/product/features Shopify http://www.shopify.com/tour http://boagworld.com/reviews/why-magento-is-worth-it-for- some/ http://www.zippycart.com/shopping-cart-ratings/shopify- review.html eBook: http://goo.gl/S5sfv http://www.osbr.ca/ojs/index.php/osbr/article/viewArticle/1151 13Tuesday, 18 October 11 13
  • 14. Thank you! 14Tuesday, 18 October 11 14