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eCommerce Components

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This This lecture covers key components of an ecommerce site for delivering an excellent customer experience.

This This lecture covers key components of an ecommerce site for delivering an excellent customer experience.

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  • 1. Key eCommerce componentsThursday, 13 October 11
  • 2. Engage Convert Build Get Visitors Visitors Customers Relationships Marketing User Interface Shopping basket Customer Accounts Decision Support Customer Personalisation reassurance Guided Product Navigation recommendations erm Product Up sell & Cross g-T n s Lo er Exploration sell Site Search to tom r s us si to C V iThursday, 13 October 11
  • 3. Engage Convert Build Get Visitors Visitors Customers Relationships Advertising Tools Merchandising Order Processing Returns Handling Customer Tools Service Tools Social network Content Warehouse Shipping & Taxes Customer marketing Management systems Relationship systems Management Email marketing Store Inventory Security & Fraud Customer tools Management Management Detection Tracking Systems Search Engine Promotions Retail/EPOS Payment Gateway Reporting Marketing Tools Systems electronic point of sale (recording/updating stock) Behind the Behind the scenes scenesThursday, 13 October 11
  • 4. Shopping basket & Customer reassurance Customer Accounts wish listVery stylish designand branding Clear navigation Internal Search Product exploration Decision support Customer reassuranceThursday, 13 October 11

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