Will mobile kill the radio store

1,317 views

Published on

Presentation for Radiodays EUROPE.

Published in: Entertainment & Humor
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,317
On SlideShare
0
From Embeds
0
Number of Embeds
15
Actions
Shares
0
Downloads
16
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Will mobile kill the radio store

  1. 1. Radiodays Europe 2011Will mobile killthe radio store? Hampus Jakobsson @hajak hampus.jakobsson@gmail.com
  2. 2. Rate of worlds population with mobile phones24% 76%
  3. 3. Units sold 2010350 million 1.4 billion
  4. 4. I meanmobile isBIG
  5. 5. Average time till reported lost1560 mins 68 mins
  6. 6. Units in use2.25 billion 4.6 billion
  7. 7. and mobile isPERSONAL
  8. 8. What about music?
  9. 9. Rate of Europe’s populationover 13 listening to music on mobile phones 25% 75%
  10. 10. And worst of all - more than twice as many take pictures! 25%43% 57% 75%Rate of Europe’s populationover 13 taking picture with mobile phones
  11. 11. Why are not morelistening to music?
  12. 12. Possible reason #1: Too hard toaccess or use
  13. 13. The “Apple lesson”Ease of use > Features >
  14. 14. The “Amazon lesson”Number of clicks count How much did Amazon makeQ: more in a year by removing one button in the purchase flow? $300 millionA: (an increase of 45%)
  15. 15. Could radio be more in snippets? searchable? linkable?discoverable?
  16. 16. Possible reason #2:Not engaging enough
  17. 17. What is enagaging?200 million mins / day
  18. 18. Just for comparision600 million mins in total
  19. 19. Could radio be more social? easy to share?something youcould “master”?
  20. 20. How do we turn radio into AngryBirds or YouTube? @hajak hampus.jakobsson@gmail.com slideshare.net/hajak

×