Using Prototypes to Sell,   Innovate, and Specify              HAMPUS JAKOBSSON
@hajak         Who am I?
A communication tool tospecify what is to be created  that allows someone to experience something that     does not (yet) ...
Example:Creating a workspace
Example:Creating a workspace
Example:Creating a workspace
Example:Creating a workspace
Example:Creating a workspace
But in the digital worldmost don’t prototype!
PRO                                                  TOT                                                           YPE    ...
Iterate an idea fast,internally and externally,      throughout thedevelopment process to     validate direction          ...
Pixar’s increasing number of storyboards27,565             A Bug’s Life43,536             Finding Nemo69,562             R...
The task is to create an experience that can be discussed!
Fujitsu DualScreen project                 Use case
Video #1Stop motion
Video #2Motion tracking
Video #3UI implementation
Video #4Real device
Prototypes are likechildren; playful, dirty and for them two weeks feel like ages. They questionthings and make you open  ...
Summary prototyping is communicationrapid prototyping reduces cost,  improves accuracy & qualityprototypes can allow someo...
Thanks!    slideshare.net/hajakhampus.jakobsson@gmail.com       twitter: @hajak
Passion for projects  - using prototypes to sell innovate and specify
Passion for projects  - using prototypes to sell innovate and specify
Passion for projects  - using prototypes to sell innovate and specify
Passion for projects  - using prototypes to sell innovate and specify
Passion for projects  - using prototypes to sell innovate and specify
Passion for projects  - using prototypes to sell innovate and specify
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Passion for projects - using prototypes to sell innovate and specify

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A presentation helt at Passion for Projects in Malmö about the value of prototyping.

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Passion for projects - using prototypes to sell innovate and specify

  1. 1. Using Prototypes to Sell, Innovate, and Specify HAMPUS JAKOBSSON
  2. 2. @hajak Who am I?
  3. 3. A communication tool tospecify what is to be created that allows someone to experience something that does not (yet) exist What is a prototype?
  4. 4. Example:Creating a workspace
  5. 5. Example:Creating a workspace
  6. 6. Example:Creating a workspace
  7. 7. Example:Creating a workspace
  8. 8. Example:Creating a workspace
  9. 9. But in the digital worldmost don’t prototype!
  10. 10. PRO TOT YPE W pr iz ot in fin od ar ot te pr d yp is ucm e raskim he t of eid ov c et tiv ag d ea O ie fidelity ch z e low cost high low feasibility certainty highhigh possibility to critique & change lowhigh requirement of imagination little
  11. 11. Iterate an idea fast,internally and externally, throughout thedevelopment process to validate direction Why to prototype?
  12. 12. Pixar’s increasing number of storyboards27,565 A Bug’s Life43,536 Finding Nemo69,562 Ratatouille98,173 WALL-E
  13. 13. The task is to create an experience that can be discussed!
  14. 14. Fujitsu DualScreen project Use case
  15. 15. Video #1Stop motion
  16. 16. Video #2Motion tracking
  17. 17. Video #3UI implementation
  18. 18. Video #4Real device
  19. 19. Prototypes are likechildren; playful, dirty and for them two weeks feel like ages. They questionthings and make you open your eyes.
  20. 20. Summary prototyping is communicationrapid prototyping reduces cost, improves accuracy & qualityprototypes can allow someone to experience something that does not exist
  21. 21. Thanks! slideshare.net/hajakhampus.jakobsson@gmail.com twitter: @hajak

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