Passion for projects  - using prototypes to sell innovate and specify
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Passion for projects - using prototypes to sell innovate and specify

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A presentation helt at Passion for Projects in Malmö about the value of prototyping.

A presentation helt at Passion for Projects in Malmö about the value of prototyping.

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    Passion for projects  - using prototypes to sell innovate and specify Passion for projects - using prototypes to sell innovate and specify Presentation Transcript

    • Using Prototypes to Sell, Innovate, and Specify HAMPUS JAKOBSSON
    • @hajak Who am I?
    • A communication tool tospecify what is to be created that allows someone to experience something that does not (yet) exist What is a prototype?
    • Example:Creating a workspace
    • Example:Creating a workspace
    • Example:Creating a workspace
    • Example:Creating a workspace
    • Example:Creating a workspace
    • But in the digital worldmost don’t prototype!
    • PRO TOT YPE W pr iz ot in fin od ar ot te pr d yp is ucm e raskim he t of eid ov c et tiv ag d ea O ie fidelity ch z e low cost high low feasibility certainty highhigh possibility to critique & change lowhigh requirement of imagination little
    • Iterate an idea fast,internally and externally, throughout thedevelopment process to validate direction Why to prototype?
    • Pixar’s increasing number of storyboards27,565 A Bug’s Life43,536 Finding Nemo69,562 Ratatouille98,173 WALL-E
    • The task is to create an experience that can be discussed!
    • Fujitsu DualScreen project Use case
    • Video #1Stop motion
    • Video #2Motion tracking
    • Video #3UI implementation
    • Video #4Real device
    • Prototypes are likechildren; playful, dirty and for them two weeks feel like ages. They questionthings and make you open your eyes.
    • Summary prototyping is communicationrapid prototyping reduces cost, improves accuracy & qualityprototypes can allow someone to experience something that does not exist
    • Thanks! slideshare.net/hajakhampus.jakobsson@gmail.com twitter: @hajak