“LAZINESS IS A
TO ACTIVITY OR
ABILITY TO DO SO”
Presentation for HiQ 2009-08-21
hampus snabela tat punkt se
(WHAT IS THIS DOCUMENT?)
•Iheld a presentation for HiQ who donated 5000 SEK to
Barncancerfonden as a compensation. It was held on a ﬁeld
with no electricity and had to be done a cappella, so to say.
After the presentation HiQ spent the evening partying and
drinking. This is the “reading version” to be able to remember
anything that was said to make most use of the 5000 SEK.
• These are my own opinions and has no connection to any
organization I work for or advise.
WHO AM I?
• Founded TAT 2002. Now 150 people and embedded in more
than 300 million mobile phones from Nokia, Samsung, Sony
Ericsson, Motorola, and others.
an engineer, but has always been fascinated of how
people work. Worked and work with sales & strategy at TAT.
• Likes to read and develop: http://www.amazon.com/gp/richpub/listmania/byauthor/A15TMLNEOY3KRE/ref=cm_pdp_lm_all
• Loves to cook, is a vegetarian.
THE MOBILE INDUSTRY IS
• Motorola was the biggest manufacturer with a market share of
45% in 1994. Now Nokia has 36% and Moto 5%, but Apple
and Google gets all the attention. And Apple the margins...
• Itused to be complicated to build phones, and impossible to
get something onto a phone after it was built. Now phones
are fairly easy to build and open for anyone to innovate on.
• The focus has moved from reception to functions, to the
experience and the services. And so the power moves...
HOW DID THIS HAPPEN?
• Fatcats. I think the industry giants felt no need to innovate as
they felt unthreatened. And when they did invest they
broadened their portfolio with more of the same; Sony
Ericsson went from 10 models to 40 per year in 3 years and
Motorola continuously copied their own RAZR. The Japanese
never learned to sell outside the island of Japan, mostly I think
of lack of interest of other cultures. And meanwhile Taiwan
(HTC), Korea (LGE, Samsung), and China (Lenovo, Huawei,
ZTE) dreamed and worked to be the top of the world...
WHAT CAN WE
LEARN FROM THIS?
1. Only the paranoid will survive. Never
think you are #1. Never rest.
2. Never get hubris, never try to grow
relentlessly. Focus on becoming great
with what you are good at.
3. Innovate: Spend some time trying new
things, learn, mix and match from others
and other industries.
WHERE ARE WE TOMORROW?
• Technology is getting smaller, faster, and cheaper; processors,
radio chips, and screens will be everywhere - two magazines
have experimented with embedding screens in their papers
(Esquire and Entertainment Weekly). Information is getting
more widespread and time is moving faster (at least it seems
• Humans are not getting smarter or faster.
• So there are endless opportunities.