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PIEp: Agile Innovation 2009.11.24

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Presentation held at PIEp about Innovation and the importance of getting customer feedback & needs early (REALLY EARLY!) in the development process: Sell the skin, then find the bear to shoot!

Presentation held at PIEp about Innovation and the importance of getting customer feedback & needs early (REALLY EARLY!) in the development process: Sell the skin, then find the bear to shoot!

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  • 1. Agile Innovation by Hampus Jakobsson Co-Founder and VP BizDev, TAT PieP 2009-11-24
  • 2. Something about TAT • 150 people software & design company who license a UI-platform • In Malmö, Gbg, Seoul, Chicago, SFO • Working with S60, Samsung, Sony Ericsson, Motorola, Google, Orange, T-mobile, Telia Sonera, ... • Shipped in 300+ million devices
  • 3. Cheap and fast: Measure, improve, and iterate
  • 4. Cheap and fast: Measure, improve, and iterate will it work?
  • 5. Cheap and fast: Measure, improve, and iterate will people like it? will it work?
  • 6. Cheap and fast: Measure, improve, and iterate will we make money on it? will people like it? will it work?
  • 7. For how long has this been a research subject?
  • 8. For how long has this been a research subject? >100 years
  • 9. For how long has this been a research subject? ~50 years >100 years
  • 10. For how long has this been a research subject? ? ~50 years >100 years
  • 11. Agile sketching of Consumer Experience Foldout Procam Headtracking
  • 12. Iterating Consumer Experience
  • 13. Iterating Consumer Experience
  • 14. Iterating Consumer Experience
  • 15. Iterating Consumer Experience
  • 16. Iterating Consumer Experience
  • 17. Iterating Consumer Experience
  • 18. Measuring Consumer Experience
  • 19. What about Business Prototyping?
  • 20. Talking to customers too early is vital
  • 21. Quantitive feedback
  • 22. Quantitive feedback
  • 23. Quantitive feedback
  • 24. Quantitive feedback
  • 25. Qualitative feedback Feedback Product development
  • 26. And there are many ways
  • 27. And there are many ways • Asking customers or partners...
  • 28. And there are many ways • Asking customers or partners... • Show prototypes on YouTube
  • 29. And there are many ways • Asking customers or partners... • Show prototypes on YouTube • Setting up “fake” company within the company, to save face
  • 30. And there are many ways • Asking customers or partners... • Show prototypes on YouTube • Setting up “fake” company within the company, to save face • Buying AdWords and measure how many search on the problem
  • 31. And there are many ways • Asking customers or partners... • Show prototypes on YouTube • Setting up “fake” company within the company, to save face • Buying AdWords and measure how many search on the problem • And other ways I guess...
  • 32. Summary • We want test the technical, usability, and business of an idea with minimal investment. • We must research and test agile business prototyping too and talk to customers too early!
  • 33. Thanks! hampus@tat.se www.tat.se youtube.com/TATMobileUI twitter.com/TATMobileUI

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