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Componence Fanbase2 0
 

Componence Fanbase2 0

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How to solve the problem of decreasing music revenues through social networks.

How to solve the problem of decreasing music revenues through social networks.

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    Componence Fanbase2 0 Componence Fanbase2 0 Presentation Transcript

    • Componence Chameleon @ Fanbase 2.0 By Ha Vo 8 June 2009
    • It’s not just MySpace
      • Get your Fanbase action in the top social networks
      • Customers will continuously demand more possibilities for interaction , increased user friendliness and more control over their own online spaces .
      • Businesses will have to extend online contact points to any personal webspace where their customers feel comfortable to sales and quality of service .
    • Our Vision
      • Enable Portal frameworks that are the delivery platform to integrate with Web 2.0 trends into Enterprise mashup concepts for any desktop, mobile or community .
      • Deliver off the shelf and configurable components that allow cost efficient Enterprise 2.0 development for longtail economics.
      • Provide IT solutions that are increasingly configurable and flexible for the business to decrease time to market and to support new business demands quickly.
    • Social networks - unique visitors growth 2008
    • Mashups
      • Personal desired combination of information and services gathered from different sources on the web.
        • No need for new websites, reuse content into new mashups for customer needs
        • Faster time to market, less investments, more added value
      • Find success in combinations that are tailored to viewers preferences in their comfort zones .
        • Get fan interaction and e-commerce right there where music lovers spend most their time.
    • Most popular mashups
    • Statistics: Krezip
      • Flickr.com : 2,658 people posted pictures
      • Hyves.nl : 3137 + 1239 members in two groups
      • Facebook.com : 1343 member of fanclub
      • Youtube.com : 2380 videos posted - topview: 2,9 mln
      • How many members and visits has www.krezip.nl?
    • Statistics: Pussycat Dolls
      • Flickr.com : 6,639 people posted pictures
      • Hyves.nl : 1953 + 1595 + 1433 members in 3 hyves
      • Facebook.com : 351,000 members of fanclub
      • Youtube.com :
        • 45,300 videos posted
        • topview: 12,3 mln times
        • 25,660 subscribers in channel
      • Pcdmusic.com has a fansite – unknown members
    • What if fans would ...
      • Be able to have the personalized mashup with events, Twitter, latest news, photos, videos, mp3s and reactions from different sources – based on preferences from Facebook / LastFM
      • Be able to get location based information about upcoming events, other fans in the neighborhood, relevant tweeds.
      • Have access to the mashup in the right comfort zone of Facebook / MySpace / LastFM / iGoogle / iPhone / desktop.
    • And if they even would be able to….
      • Be able to just take the widget with the latest updates (twitter, news, photos, videos) out of the mashup and onto their iGoogle / MacOSX / iPhone .
      • See that changes in their settings from LastFM would automatically lead to changes across my other comfort zones - in my Facebook app and the iGoogle widget.
    • Let fans have their own favorite artist mashup News combined: official Ace of Base, Fan sites, Twitter feed of Ace of Base Music downloads combined: Amazon and Music Records company
      • Google maps showing basic tourdata:
      • Location
      • Date
      • Link to buy tickets
      • Event list with more details: of every event
      • Location
      • Date
      • Link to buy tickets
      • YouTube Videos
      • Flickr images
      • Mashup based on:
      • Music interest from LastFM account
      • Combined with music preferences from Facebook
    • Deliver the right mashup any and everywhere Chameleon layer Wicket – Portlet 2.0 Web APIs Connectable backend Shop & checkout Twitter Delicious Google Maps Content Feeds (Atom / RSS / REST) Facebook / Linked in Content Repository Search Services E-commerce services Webservice adapters Mashup A Where is the user? Mashup B Wordpress Blogger YouTube Flickr Content Scraping Rating Digg Comment Share Tagging
    • Componence development path
      • Chameleon layer – supporting enduser platforms
        • 2009 Q1 – Facebook, iGoogle, JSR-286, Mac OSX
        • 2009 Q2 – OpenSocial (MySpace, Linkedin)
        • 2009 Q3 – iPhone
      • Web API support
        • 2009 Q2 – Google Maps, Twitter, Flickr, Facebook, LastFM, YouTube
        • 2009 Q3 – YouTube, LastFM, Askimet, Delicious, Blogger, Chat
      • Currently in consideration
        • Advertisments (Google Adsense, Adwords, GetMobile, Yahoo)
        • Enterprise (Salesforce, Plaxo, Wiki)
        • Feeds (Google Ajax, Syndic8)
    • Low investments with ASP model
      • Use our hosted services
        • High availability environment ready
      • Pay per enduser contact point
        • Pay per mashup that is exposed to a social network
        • From 250 Euro per month, depending on SLA and traffic
      • Already supporting
        • iGoogle, Facebook, LastFM, MacOSX
      • Development of mashup
        • With offshore development costs
      • Support included
        • Callcenter in Netherlands available
    • How much is a good Fanbase mashup worth in Facebook, MySpace, LastFM & iGoogle?