Harry Decker Portfolio 2009
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Harry Decker Portfolio 2009






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Harry Decker Portfolio 2009 Presentation Transcript

  • 1. PORTFOLIO Harry Decker · Creative Director 619.894 .0304 · harrydecker@cox.net · linkedin.com/in/hdecker
  • 2. A bit about me My admiration for great advertising and design started early in my high school years and has only increased over the course of my career in the industry. I love developing creative solutions, combining cleverness and humor with efficient strategies. It is the reason why I do what I do. My strength lies in finding a unique angle of approach and developing strong ideas and concepts for the task at hand, above or below the line. And if the client allows for some humor, even better. But all humor aside, I have created efficient advertising across the globe for a wide range of clients and across a variety of media. I am currently employed full-time, but looking for new challenges to expand my horizon and work with different clients and products. Find out how I can be a valuable all-around addition to your company. Full time or Freelance. I bring a lot to the table, from conception to production, and I would be more than happy to prove it to you in person. In fact, I challenge you to try me! There. I said it. What are you gonna do? Hire me?
  • 3. Who This is a small selection of clients I have worked for over the last 12 years. This PDF is interactive so feel free to click on the icon to view the work. For a full client list see the last page. What Full involvment in a project is my strength. These icons show what roles I played in the various projects you are about to see. Concept Design & Layout Photography Copywriting Art Direction Post Production Production
  • 4. 2008 Human Race Graphics The Nike+ Human Race 10K takes place in 26 cities around the globe. We were responsible for the design and implementation of all sport store promotions for the event in the Los Angeles area. This included everything from small print graphics to 15 feet tall 3D Eiffel Towers. See more pictures at sulic.com/nike+.
  • 5. 2008 Product Line Posters LG Wireless challenged us to come up with a cool way to show their current cell phone line to their customers. The posters are displayed in the lobby of the company headquarters. They show the versatility of the phones as well as the aspect of global connectivity.
  • 6. 2007 Advertising Campaign In the diving gear industry everybody banks on underwater images for their marketing efforts, which makes everything look very blue and boring. Our ads stand out by taking diving out of the water and onto the runway, using the exact opposite color scheme and fashion photography style. The result: the competition was so impressed, they started copying our ads. Thanks for the compliment!
  • 7. 2007 Advertising Poster Concept For their new natural cosmetic line DYG, SpaMD tasked us to communicate the natural ingredients and vibrant colors of their products.
  • 8. 2008 Interactive Demo Pioneer’s Receiver Series provides High Definition audio and video. Pioneer wanted to emphasize this aspect and combine it with the high gloss finish of the units. The ‘Reflection’ concept does this in a very beautiful and emotional way. Producing 3D renderings of the entire product line gave us full control over lighting and the result is: images you’ve seen never before.
  • 9. 2001 Advertising Campaign Guinness Irish Stout is a beer full of strong character, and this we communicated successfully to the growing customer base. For the photoshoot we chose only real Irishmen for authenticity. We tried not to get them too drunk, though. You are what you drink. Does your beer have as much character as you do? When your thirst has seen everything else.
  • 10. 1999 Advertising Campaign Center Parks are family fun vacation parks in Europe with giant indoor water parks, including swimming pools with adjacent shark tanks, separated only by security glass. The ad series was targeted towards families looking for a fun getaway at affordable prices. Three kids for the price of one. New playmates for your kids! The coldest thing we offer this winter!
  • 11. 2009 Advertising Campaign Shimano introduced their component sub brand in the US a few years ago with little success. Showing the product removed from the rest of the bike allowed us to focus purely on its unique design and beauty. The provoctive headline combines beauty and performance in its most efficient form. In fact, Shimano liked it so much, they used it for the entire series.
  • 12. 2008 Vaio Product brochures Sony Vaio produces these line up brochures bi-annually and each time they need a new concept every time that can live within their current branding guidelines. I can’t show all 36 brochures we created between 2006 and 2008, so here are the latest.
  • 13. 2006 Windows Mobile Wall Posters Right after introducing a new look to their Windows Mobile brand, we rolled out those new guidelines to an entire office space redesign of the Seattle Microsoft headquarters. The efficient way we did this led to a series of other projects, including VIP launch kits for top executives in the wireless industry.
  • 14. 2006 Verizon PN820 Launch Kit For the launch of their new flip smartphone PN820, Pantech sends out VIP Kits to high ranked executives in the wireless industry. The Genie in a Bottle concept translated into a cool wine gift box packaging including print collateral. It’s all you can wish for in a smartphone.
  • 15. 2008 Packaging Design In order to leverage the potential of the large packaging, we pushed Westinghouse to be one of the first to produce 4 color print packaging for their TV product line. The fresh colors drew attention and raised store presence as well as customer awareness.
  • 16. 2002 Advertising Billboard Campaign The Frueh Koelsch Campaign perfectly targets Cologne’s mentality. The clever tonality made the campaign so successful, that it became part of the city’s beer culture. When you can pull off a poster without product or even a logo, you know you’ve made it. While I was part of the campaign for only 2 years, it is now going into its 18th year! Not to mention, Frueh Koelsch is the number one beer brand in the area. Cologne’s most favorite credit card. The Honorary Chairman of Cologne’s cutlery drawer. It is in your hand.
  • 17. 2000 Advertising Poster Campaign The Cologne Express is a local tabloid newspaper always in the middle of the action. X marks the spot, as Express is always right there when a great story breaks. Extrem dumm gelaufen! Feiern, bis der Arzt kommt. Korrekt oder korrupt? Wo der Fuchs dem Hasen Toni packt aus! Szeneparties in Deutschland. Parteien im Spendensumpf. gute Nacht sagt. Sex in Köln. Die Ausgabe lohnt sich. Die Ausgabe lohnt sich. Die Ausgabe lohnt sich. Die Ausgabe lohnt sich. Tough luck! Party till the cows come home. Correct or corrupt? What happens behind drawn curtains. Toni reveals everything! VIP Scene in Germany. Politicians in donation scandals. Sex in Cologne.
  • 18. Clients in alphabetical order Airport Cologne/Bonn East Germany Tourist Board Milton’s Food Siemens Mobile Airwalk Express Moots Bikes Siemens Transportation Alpine Car Audio Frueh Koelsch Beer NAMM Skyworks Callaway Golf FTI Touristik Nike Sony Electronics Canum Entertainment Guinness Irish Stout Norman Icking Fashion Sopexa French Food Board Center Parks Harp Lager Osram Lighting South Pacific Water Citizen Watches Hoist Fitness Equipment Pantch Wireless SpaMD La Jolla Club Med Infospace Mobile Pro Bike Components Sprint Nextel Cocoon Studio Jeremy Kurtz Pioneer Audio Stora-Enso Paper Contrast Outdoor Media Kilkenny Irish Beer Reemtsma Cigarettes Strongbow Cider Degesta City Lights Kölner Bank Reuben H Fleet Science Center Teamworks Apparel DuPont Spies Hecker LG Electronics San Diego Symphony Tönissteiner Water Directed Electronics Michael Christmas Photography Scubapro Westinghouse DivX Microsoft Windows Mobile Shimano Wirelogic