The World around Texting
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The World around Texting

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The World around Texting - that you may not be aware

The World around Texting - that you may not be aware

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The World around Texting The World around Texting Presentation Transcript

  • The World around Texting
    That you may not be aware
  • Texting is still the number one reason why teens say they get a phone, with 43% reporting this as their primary reason for mobile adoption
  • Worlds first text message was sent in 1992
    December 1992, when Neil Papworth, a 22-year-old test engineer for Sema Group used a personal computer to send the text message "Merry Christmas" via the Vodafone network to the phone of Richard Jarvis.
  • On New Year's day 2003, the number of text messages sent in one day topped one hundred million
  • On New Year's day 2011, the number of text messages sent in one day topped 380 million
  • In 2011.......
    There are more than 5.3 billion mobile devices in use globally
    and….
  • In 2011.......
    Globally
    8 trillion text messages will be sent in 2011
  • 31% prefer texting to talking on the phone
  • Mobile owners between the ages of 18 and 24 exchange an average of 109.5 messages on a normal day
    * USA
  • 83% of American adults own cell phones and three-quarters of them (73%) send and receive text messages
  • On an average girls typically send and receive 80 messages per day
    On an average, boys typically send and receive 30 texts a day
  • 1 trillion text messages were sent in the U.S. during the second half of 2010. That number, while impressive, was up just 8.7 percent compared to the first half of 2010
  • Messaging revenues to hit USD 334.7 billion by end-2015
    Global mobile messaging market was worth USD 179.2 billion in 2010, and is set to pass the USD 200 billion mark in 2011. It will break USD 300 billion for the first time in 2014; by end-2015 annual revenue will hit an incredible USD 334.7 billion.
  • Now texting is a bigger business ….
  • 36% of the U.S. population have sent text messages from the toilet
  • In the U.S. more than 70% of them have sent text messages while eating
  • Sex + Texting = Sexting
  • 16% of them have sent text messages while having Sex
  • 26 percent of cell phone users said that they have texted while driving
  • 46% of the teens in the U.S. admit to have
    texted while driving
  • 28 percent of car accidents are caused by talking or texting while driving
  • Texting while driving was responsible for 16,000 deaths in 6 years
  • Yes texting is a bigger business, but not bigger than a life
  • Your life can take an unexpected twist
    and now ……..
    Stop Texting while Driving
  • Stop texting while driving testimonials
    Federal employees will not be allowed to text while driving – Barack Obama
    Most people think they can text and talk on the phone and they can handle it, and it's the 'other' people who can't really handle it
    - Oprah Winfrey
  • Sources:
    http://pewresearch.org/pubs/1572/teens-cell-phones-text-messages
    http://cellphones.org/blog/text-messaging/
    http://rtn.asia/678_global-mobile-revenue-will-double-year-433-billion-gartner
    http://www.forbes.com/sites/elizabethwoyke/2011/06/03/analyst-text-messaging-declin-in-u-s-threaten-carrier-profits/
    http://www.intellicorp.net/marketing/texting-while-driving-statistics.aspx
    http://www.washingtonpost.com/wp-dyn/content/article/2010/01/12/AR2010011202218.html
    http://blog.nielsen.com/nielsenwire/online_mobile/u-s-teen-mobile-report-calling-yesterday-texting-today-using-apps-tomorrow/
  • Shiv
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