How Effective are Your
In 2013, On an average companies spent
10.4 percent of their revenue on overall
- Gartner, U.S. Digital Marketing Spending Survey, 2013
Questions to Global CMOs
before developing their marketing strategy for 2014
Do you create differentiators or are you stuck in
competition, technology and trends?
Does your product or service solve a single problem
Do you listen to your customers ? How do you
keep them engaged?
Do you measure the ROI of your marketing programs?
Are you using the right metrics?
Is your marketing team mobile or are they busy
enhancing age old PowerPoints?
What worked in 2013, may not work in 2014.
Customers are changing, but is your
marketing keeping up?
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