Do you know what your marketing is doing

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How to Craft Kick-Ass Marketing Strategies for 2014

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Do you know what your marketing is doing

  1. 1. How to Craft Kick-Ass Marketing Strategies for 2014
  2. 2. The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. Peter Drucker, Father Of Modern Marketing
  3. 3. Business only has two functions – marketing and innovation Milan Kundera, The Unbearable Lightness of Being
  4. 4. How innovative is your marketing strategy?
  5. 5. Marketing Strategy What worked in 2013, may not work in 2014. Customers are changing, but is your marketing keeping up?
  6. 6. Six Questions to Global CMOs before they plan for 2014 Do you create differentiators or are you stuck in competition, technology and trends? Does your product or service solve a single problem effectively? Do you listen to your customers ? How do you keep them engaged?
  7. 7. Six Questions to CMOs before they plan for 2014 Can your marketing team do a techno functional demo or are they busy enhancing age old PowerPoints ? Do you measure the success rate of your marketing programs? Are you using the right metrics? Is your marketing team mobile or are they busy making cold calls all day?
  8. 8. On an average, companies spent 10.4% of their annual revenue on overall marketing activities. - Gartner, U.S. Digital Marketing Spending Survey, 2013
  9. 9. Marketing Operating Budgets as a Percentage of Company Revenue - Gartner, U.S. Digital Marketing Spending Survey, 2013
  10. 10. Digital marketing spending averages 2.5% of company revenue. - Gartner, U.S. Digital Marketing Spending Survey, 2013 #Social Media #Digital Marketing #Inbound Marketing
  11. 11. How Marketers Allocate Their Digital Marketing Budgets
  12. 12. Top 3 Digital Marketing Activities are Corporate Website, Social Marketing and Digital Advertising - Gartner, U.S. Digital Marketing Spending Survey, 2013 #Social Media #Digital Marketing #Inbound Marketing
  13. 13. Top 3 Digital Marketing Activities Key to Marketing's Success - Gartner, U.S. Digital Marketing Spending Survey, 2013
  14. 14. Consumers are connected across multiple devices, actively exploring and sharing experiences.
  15. 15. Today technology driven strategies help to streamline and automate marketing practices.
  16. 16. Marketers are focused on delivering superior experience, 92% of the top global brands have apps in iTunes App Store.
  17. 17. Social Media has transformed the way we market our services and products.
  18. 18. Digital technology and Platforms enable marketers to measure and understand their initiatives better than ever before.
  19. 19. A significant 86% of marketers indicate that social media is important for their business, up from 83% in 2012. Social Media Examiner, 2013 Social Media Marketing Industry Report
  20. 20. 88% of marketers want to know the most effective social tactics and the best ways to engage with customers. Social Media Examiner, 2013 Social Media Marketing Industry Report
  21. 21. Digital and Social Media Marketing Digital Content Marketing Marketing and Communications Marketing Automation Industry Connect
  22. 22. Channelizing the right information to customers and audience by leveraging appropriate mobile and social media platforms. Maintain and update companies corporate blog regularly and invite guest bloggers ( IT practitioners) Devising viral strategies and Creating presentations, videos, info graphics
  23. 23. Generate high-impact marketing collaterals, customer centric content, sales assets, white papers and presentations. Own, manage and author content for corporate website on service offerings, corporate information, values and differentiators GTM strategy, industry analysis, competition analysis, benchmarking and point of views
  24. 24. Running Email, online and portal campaigns for better customer connect and internal communications Authoring quarterly newsletters focusing on market Insights, company Insights, new service lines and innovations SPOC and Lead Corporate announcements and media communications
  25. 25. Revenue driven marketing approach through CRM marketing automation tools and platforms to enhance demand generation and sales intelligence SEO, Monitoring Website traffic, Google Analytics, Google Ad words Measuring and analyzing social media campaign through Web 2.0 tools
  26. 26. Engaging with industry experts and analyst groups to brief Service differentiators, capabilities, frameworks and Tools/IP’s Organizing e-Knowledge series and sharing views on Industry trends, Industry challenges and Solution approach Participating/presenting in Technology Conferences, events and seminars to bring in new leads and fresh ideas/perspectives to the business
  27. 27. The easiest thing is to react. The second easiest is to respond. But the hardest thing is to initiate. - Seth Godin, American author and marketer
  28. 28. Are you a Reactor or Responder or Initiator?
  29. 29. Thank you Shiv Chief Designer at Slide Nation Email: hairaman@gmail.com

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