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Nội dung số: VCCorp & Chiến  lược phát triển nội dung số
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Nội dung số: VCCorp & Chiến lược phát triển nội dung số

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Nội dung của anh Vũ Hồng Quang trong offline 2012-05-13, chủ đề "Nội dung số: Cách tiếp cận của doanh nghiệp"

Nội dung của anh Vũ Hồng Quang trong offline 2012-05-13, chủ đề "Nội dung số: Cách tiếp cận của doanh nghiệp"

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  • 1. Digital Content: Overview & Strategic Viewport
  • 2. Company Overview (Feb. 2012) Established in 2006, grow up from year 2000. First mover in social network (2000), online news and e-commerce (2002) Main investor: IDG ( International Data Group). Employees: 1000+ people in Hanoi, Ho Chi Minh city, and other offices in top 8 cities Products: 20+ leading products in media, e- commerce and social network markets
  • 3. Company Overview ( Feb. 2012) Total traffics  28 millions unique internet users over 33 millions Vietnamese internet population (84%).  1.5 billion page views per month,  1.6 billion ads impression per day  5 millions unique mobile users Business model:  Online Advertising ( #1 with over 75% market share)  E-commerce ( #1 with domination in many areas)  Mobile Content ( Top 5 in general and #1 in modern content like apps, social games…)  Virtual Items - Games ( Moving in) Technology: Mastered essential internet technologies: cloud computing, cloud storage, parallel processing, high-availability, natural language processing, P2P…
  • 4. ProductsOverview E-Commerce Media SNs Muare #1 Shopping forum Rongbay #1 Classifieds Enbac #1 E-Market Place LINKHAY, TTVNOL, F319, SANNHAC, SOCNHI, SOHAPHIM Social networks COMMUNITY Building the Vietnam first online community in 2000, VC now have 28 million unique visitors/month, about 84% of Vietnam Internet User Dantri #1 Online and Mobile General Newspaper Baamboo #1 Video Serving Kenh14 #1 Teenage Online Newspaper CafeF #1 Financial Online Newspaper AutoPro, aFamily, Genk #1 Vertical contents Solo (NEW) Online Retailer Mua chung #1 Groupon Model SohaPay (NEW) Payment Gateway Monetization Platform VC Mobile Admicro Transaction based
  • 5. Media Products
  • 6. Media • Dantri.com –Vietnam’s leading general online news, and #1 on mobile news • Number 1 news sites in different important niche markets: Finance, Teenage, Auto, Hi- tech, Family. • 93 Million visits/month • 20 Million unique visitors/month • 70% of Vietnam news users • 550 Million page views/month • Growth rate: 10%/month Kenh14.vn: #1 Teen Online Newspaper CafeF.vn: #1 Financial news & reviews AutoPro.vn: #1 Automotive news & reviews DanTri.vn: #1 Gerneral online news Baamboo.com: #1 Video search and serving Genk.vn #1 Website for hi-tech users aFamily.vn: #1 Website for family and woman
  • 7. Page views/ month : 500 Mils. Visit/ month : 80 Mils. Page views/visit : 5.51 Avg. Time on site : 08 mins 09’ Unique visitor/month: 16,7 Mils. DANTRI: The most popular Vietnamese online newspapers on PC and #1 in mobile space. DANTRI.COM.VN – General News * data is from November 2011
  • 8. CAFEF: a channel provides not only updated and detailed information from financial markets: stocks, real estate, banking … but also comments and specialized analysis from experts. Cafef bypassed 5 competitors and became #1 in finance website 9 month after lauch CafeF.VN – Financial News Page views/ month : 25,312,000 Visit/ month : 5,176,000 Unique visitors : 1.042.000 Page per visit : 5.01 Avg.Time on site : 9 mins 30” New visit per month : 16,13% From Hanoi : 45% From HCMC : 40% * All data is from March 2012
  • 9. Page views/ month : 320 mil. Visit/ month : 40 mil. Visitor/month : 9.6 mil. Avg.Time on site : 10 mins 30‘ KENH14 - Leading online newspaper for Vietnamese teenagers with three million page views per day, five times higher than competitor’s statistics, ranking 17 among top websites in Vietnam KENH14.VN – Teenage News * All data is from February 2012
  • 10. Visits: 5.941.032 /month Pageview: 29.498.074/month Unique visitors: 2.112.102 Page/visit: 4.98 Time on site: 6‘12” New visit: 30% GENK – Leading hi-tech and mobile news and reviews GENK.VN – Hi-tech News * All data is from February 2012
  • 11. AFAMILY: Leading family and woman website. AFAMILY.VN – Family News Visits: 5.002.083 /month Pageview: 22.488.162 /month Unique visitors: 596.712 Page/visit: 4.5 Time on site: 6,5' New visit: 33% * All data is from February 2012
  • 12. AUTOPRO: The leading e-magazine for car & bike lovers and users in Vietnam. Visits: 1.100.000 /month Pageview: 4.400.000 /month Unique visitors: 600.000 Page/visit: 4 Time on site: 4' New visit: 45% AUTOPRO.VN – Car & automobiles news * All data is from February 2012
  • 13. BAAMBOO offers vertical search engines including Mp3, Video, Film, Dictionary... Baamboo is now #1 in Video searching and serving in Vietnam Strongly pours energy in search engine technology, cloud computing-storage, especially Vietnamese language processing, Baamboo help VC gains leading experience in mastering technologies and building large, scalable, cost effective systems Page views/month : 60 Millions Visits/month : 11 Millions BAAMBOO.COM VIDEO SEARCH & SERVING * All data is from March 2011
  • 14. SOHA Digital Contents
  • 15. SOCNHI is number 1 and growing website of safe and interesting playground for children in Vietnam #1 in providing children contents in Vietnam SOCNHI.COM – Children portal Page views/ month : 39,6 Mil. Visit/ month : 3,4 Mil. Avg.Time on site : 21 mins 09’ * All data is from January 2012
  • 16. Page views / month : 80 Mil. Visit / month : 13.6 Mil. Avg.Time on site : 18.23 mins Soha Phim: Vietnam #1 on-demand Internet movies & tv show streaming 6000 movies in databases SOHA PHIM: On-demand Movie * All data is from October 2011
  • 17. Page views/ month : 18 Mil. Visit/ month : 2,4 Mil. Avg.Time on site : 12 mins 26‘ Male/ Female (%) : 45/55% SANNHAC.COM: The first and most popular network for people who love singing and music, Sannhac has outstanding features like karaoke and music studio online… SANNHAC.COM – Music social network * All data is from Januaray 2012
  • 18. Technical System Statics • Over 90 TB in/out data daily: Static data streaming. • Up to 20Gbs throughput. • Advertising Platform: Over 1 billion records daily, peak 1.6 billion records per day. • Advertising Platform: Over 25K internal requests/s. • 18 Hadoop nodes. • 15 storage nodes, up to 160TB of store space .
  • 19. Divide & Conquer Strategy • Single product puts company in a dangerous position. Some reasons: • Anything on net can disappear in 5 years • Vietnam market is too small for an ambitious company with single product (or even with a couple of products) • Uncertain political environment • Build (more than one thing) for last • But you cannot do everything at once  choose the best one you can conquer
  • 20. Fast & Furious Implementation • “Life is short, life is much shorter on the net”  • If you find an opportunity today, 3 months after can be too late. So: • Do it fast, furiously • Put all the best resources you have to get it done  In VCCorp, best people are all moving from project to project
  • 21. Digital Content In A “Not Too Far Future” • Content will be still the king, but what content? • Editorial content: still good as long as it has true value • User-generated content: not a hype any more, marketers love it • Mobile content: it will be main stream for sure but how we can monetize it? • We cannot predict future, so bullet-proof strategy should be: Open eyes and disrupt yourself
  • 22. Thank you!