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Markstrat Presentation

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Team A of Markstrat World - Our final Presentation. We came second overall in terms of stock price index.

Team A of Markstrat World - Our final Presentation. We came second overall in terms of stock price index.

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    Markstrat Presentation Markstrat Presentation Presentation Transcript

    • Aristocrats - Markstrat Story
    • Team Organization . 1 Line of Attack . 2 Product Life Cycle. 3 Strength n Weakness. 4 Consumer Satisfaction Criteria. 5 Four P’s Implementation. 6 Mistakes n Lesson’s learnt. 7 Future of the firm. 8 Agenda
    • Advertising Budget, Sales e c Pri , ion t p rce e gP in s i ert v d ,A D R& n tio uc od Pr Final Decision Team Organization
    • Targeting Specific Segments Early Entry to Vodite market Line Of Attack
    • Massacre of Low Performers Shift of Focus from R&D to Marketing and Sales Line Of Attack
    • SAKE SAFE -Hiearners -Buffs -Pros -Buffs Product Lifecycle Period =1
    • SAKE -Hiearners -Pros -Buffs Product Lifecycle Period =3
    • VAVA SAKE SAGE -Innovators -Hiearners -Singles -Adopters -Buffs Product Lifecycle Period =4
    • VAVA VAFT SAKE SAGE -Innovators -Hiearners -Singles -Adopters -Followers -Buffs Product Lifecycle Period =7
    • VAFT - Followers Product Engineers SAGE - Singles SAKE - HiEarners - Ideal Products Strengths
    • Sales Team Value in M$ -Maximum Sales Strengths
    • Media Team Performance Convenience Performance Convenience - Right Perceptions Strengths
    • Product Price Pricing Strategy VAFT $580 VOOM $610 VUDU $661 VUYU $700 Economy Economy Weakness
    • ‘E’ and ‘O’ - access to High Budgets ‘O’ team First Mover Advantage Competitor - Strengths
    • ‘E’ playing Twister in ‘U’ robbing from Vodite Sonites consumers VUDU = $661 - 30% Market Share in 8th VUYU = $700 - Launched Revenue = $107,419 Costs of Goods Sold = $40,494 Competitor - Strengths
    • Contributiuon After Marketing Across Markets 150 112.5 Value in M$ 75 37.5 0 A E I O U Y Lack Of Balance Across Markets Sonite Vodite Competitor - Weakness
    • Inventory Holding Cost + Disposal Cost 14000 10500 7000 3500 0 A E I O U Y Aggressive Production Planning Competitor - Weakness
    • Weaker Sales Force Competitor - Weakness
    • Vodites Sonites Media Team - Missed Consumer’s Ideal Perceptions Competitor - Weakness
    • Followers Innovators Singles Hiearners - Brand Awareness - Price - Cheap Product - Product Performance - Cheap Price - Higher Frequency - Higher Power - Product convenience - Distribution Coverage - Distribution Coverage - Distribution Coverage - Distribution Coverage - Price Consumer’s Satisfaction Criteria - All 4Ps
    • Right Product met Consumer’s Needs Left Money on Table (emphasis ) Comprehensive Distribution Coverage Excellent Adspend + Precise Positioning Tradeoff : conservative production Vs Inventory Costs 4Ps- Implementation
    • Huge bets on Product Development (VAVA + Upgrade) (Missed MDS report) Slippage of Perceptual Objective Values Few Stock Outs Late in Reducing base cost of VAFT Accidental Mistakes
    • Engineer Marketeer “A good plan today is better than a perfect plan tomorrow” “He did not marry her because he loved her” Art Vs Science Lessons Learnt
    • • Strengths • Balanced Focus - Sonites / Vodites • Flexibility to change strategy as market demands • Strong Sales Force / Apt Advertising • Weakness • Emphasis on Pricing Strategies Future of the Firm - Don’t Mess Up!!!
    • Questions???