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//TRENDS//       Innovation: the emergent world we live in       Alberto Cottica       D4SB Master Course       From oppor...
What is                        INNOVATION?giovedì 31 marzo 2011
Everyone thinks of artefacts....giovedì 31 marzo 2011
... but it is people who give meaning to them.giovedì 31 marzo 2011
A complexity approach: innovation happens in agent-artefact spacegiovedì 31 marzo 2011
Example: the book       • in the 15th century manuscripts         are large and heavy       • exquisitely decorated       ...
Example: the book       • enter Gutenberg (and his         investor, Fust)       • he needs to invent around         some ...
But then...       • Fust and Schoeffer have extra         copies, so they invent the         publishing industry...       ...
Technologically                        determined adoptiongiovedì 31 marzo 2011
50,0                         8°             FOL.             4°              12°         FOL.           4°              8°...
Exaptive bootstrapping dynamics                         organizational transformation                                     ...
Innovation is emergentgiovedì 31 marzo 2011
It happens in the                        context of relationshipsgiovedì 31 marzo 2011
Its engine is diversity                           (but not too much)giovedì 31 marzo 2011
Social business and social        innovation are emergent toogiovedì 31 marzo 2011
60     45                                                                                                      % of workin...
...build competitiveness by    What is a schoolbus?       generating new attributions...giovedì 31 marzo 2011
1985                   2009                  ...and have far-reaching unexpected effects!giovedì 31 marzo 2011
Assignments!       • Identify at least one innovation in social business and discuss in terms of         attributional shi...
Reading list       • For a theory of innovation broadly consistent with the lecture: D. Lane,         Innovation and compl...
Legal stuff       This work is licensed under the Creative       Commons Attribution-NonCommercial-NoDerivs       3.0 Unpo...
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Innovation and emergence

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Innovation is not just about making artifacts: it's about negotiating what those artifacts are, and what we use them for. A complexity perspective on innovation and why it is relevant for social business.

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Transcript of "Innovation and emergence"

  1. 1. //TRENDS// Innovation: the emergent world we live in Alberto Cottica D4SB Master Course From opportunity assessment to business planning in social business Lesson 5giovedì 31 marzo 2011
  2. 2. What is INNOVATION?giovedì 31 marzo 2011
  3. 3. Everyone thinks of artefacts....giovedì 31 marzo 2011
  4. 4. ... but it is people who give meaning to them.giovedì 31 marzo 2011
  5. 5. A complexity approach: innovation happens in agent-artefact spacegiovedì 31 marzo 2011
  6. 6. Example: the book • in the 15th century manuscripts are large and heavy • exquisitely decorated • almost solely about religion • heavily commented • to read, you’d wear your best clothes, set them on a stand and read aloud • handcopied by scribesgiovedì 31 marzo 2011
  7. 7. Example: the book • enter Gutenberg (and his investor, Fust) • he needs to invent around some technical problems that require metalwork skills • goal: printing faster and cheaper manuscripts (and indulgences) • 1450: success!giovedì 31 marzo 2011
  8. 8. But then... • Fust and Schoeffer have extra copies, so they invent the publishing industry... • ...and advertisement (1469) • Aldus Manutius invents the pocket book: smaller, cheaper, portable, uncommented, with a clean italic font (1490s) • Pietro Bembo invents punctuation, the introduction (and the Italian language! 1501) • modern reading is born, as culture democratizesgiovedì 31 marzo 2011
  9. 9. Technologically determined adoptiongiovedì 31 marzo 2011
  10. 10. 50,0 8° FOL. 4° 12° FOL. 4° 8° Ita Ita Ita Ita Lat Lat Lat 37,5 25,0 % 12,5 0 15 15 15 15 15 15 15 15 15 15 00 11 21 31 41 51 61 71 81 91 - -1 -3 -4 -5 -6 -7 -8 -9 -1 20 0 0 0 0 0 0 0 0 60 0 Council of Trent The Venetian book, Socially determined “adoption” language and formatgiovedì 31 marzo 2011
  11. 11. Exaptive bootstrapping dynamics organizational transformation new patterns of new artifact interaction new attribution of functionalitygiovedì 31 marzo 2011
  12. 12. Innovation is emergentgiovedì 31 marzo 2011
  13. 13. It happens in the context of relationshipsgiovedì 31 marzo 2011
  14. 14. Its engine is diversity (but not too much)giovedì 31 marzo 2011
  15. 15. Social business and social innovation are emergent toogiovedì 31 marzo 2011
  16. 16. 60 45 % of working-age population 30 % of population ages 65 and above 15 0 1960 1962 1964 1966 1968 1970 1972 1974 1976 1978 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 Opportunities emerge from the crisis of the welfare stategiovedì 31 marzo 2011
  17. 17. ...build competitiveness by What is a schoolbus? generating new attributions...giovedì 31 marzo 2011
  18. 18. 1985 2009 ...and have far-reaching unexpected effects!giovedì 31 marzo 2011
  19. 19. Assignments! • Identify at least one innovation in social business and discuss in terms of attributional shifts • Try to discover the context in which the idea first surfaced. Was there a generative relationship? If so, who were the main characters? • write a blog post/wikipedia entry on your understanding of the role of innovation in social business. How important is it? Has it always be as important as now, or has it been more or less important in the past than now? And why?giovedì 31 marzo 2011
  20. 20. Reading list • For a theory of innovation broadly consistent with the lecture: D. Lane, Innovation and complexity. In D. Lane et. al., “Complexity Perspectives to Innovation and Social Change”, 2010 • For examples of social innovation: www.thebigsociety.co.uk/big-society-in- actiongiovedì 31 marzo 2011
  21. 21. Legal stuff This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License. To view a copy of this license, visit http://creativecommons.org/ licenses/by-nc-nd/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA. All photos licensed CC on Flickr.com. Authors (top to bottom): 500CPM, Lorena, Bachir, Clio1789,, promaine, paulbence, Alastair Montgomerygiovedì 31 marzo 2011
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