Using Data Visualization for Behaviour Change
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Using Data Visualization for Behaviour Change

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    Using Data Visualization for Behaviour Change Using Data Visualization for Behaviour Change Presentation Transcript

    • USINGDATA VISUALIZATION FOR BEHAVIOUR CHANGEhow interactivity increases engagement and understanding haig@liftstudios.ca @haigarmen
    • BUT FIRST,A BIT ABOUT MEProfessor of DesignEmily Carr University of Art + DesignFounder & Creative DirectorLift Studios - Interaction Design AgencyStudiedArchitecture,Jazz Performance& Composition
    • INFO-GRAPHICS VS.DATA VISUALIZATIONS
    • INFO-GRAPHICS VS.DATA VISUALIZATIONS
    • INFO-GRAPHICS VS. DATA VISUALIZATIONSSIMPLICITY COMPLEXITY abstracted data actual quantitative data info Data graphics hand drawn programmatically generated viZ rarely interactive truly interactiveMESSAGE INTERPRETATION
    • Named one of the best science images by the National Geographic News,Visualizing the Bible "... brings to light the interconnected nature of one ofthe worlds most familiar books." The bar graph that runs along the bottomrepresents all of the chapters in the Bible. Books alternate in color betweenwhite and light gray. The length of each bar denotes the number of verses inthe chapter. Each of the 63,779 cross references found in the Bible isdepicted by a single arc - the color corresponds to the distance between thetwo chapters, creating a rainbow-like effect.
    • one case study: Grey Vaisius Jill Southern Brandon Visser
    • fg.1 fg.2 fg.3 fg.4 These are a few examples of the current hand washing campaigns that exist at Van- couver General Hospital. We used these images and campaigns as a starting point to our project, carefully considering what they did effectively, and how we could improve on the methods used [fg.1-4]
    • fg.12 We made several mockups in illustrator to get a better idea of the effect we wanted to achieve with the final piece, as well as to play with compositional ideas [fg.12]. The left hand page shows a few of the logo iterations we went through on our way to the final logo, we played with emphasis and ways of evoking the idea of counting. [fg.9 and 10]. Along the bottom of the the left page you see a few of our original ides fleshed out a little further in illustrator. It was at this point that we started to experiment with colour to great effect, and we began to discuss the visualization of hand sanitiza- tion in greater depth [fg. 11].
    • INSTALLATIONShowing how our piece would be The light that would accompany the dispensersimplemented in the space at vgh at the entrance, making them more appealing to use, beaconing the users.
    • Thank youhaig@liftstudios.ca @haigarmen