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-hands on-Mobile Digital Publishing          Haig Armen        haig@liftstudios.ca           @haigarmen
Most magazines have terribleratings in the App Store(few rank higher than 2 stars)
a little bit about meWhat happens when you mixan architect with a jazz musician?
1. The Reading Experience    Context & Behaviours2. The Numbers Are Out    Mobile Usage Statistics3. The Hardware    The d...
UnderstandingContext(Why Mobile?)
We readas a ritual
We wantour magazineson the go
Reading when we can...
We readwhere we can
Sometimeswe like to read alone
or we read socially
To create the bestreading experiencewe must understandhow peopleare readingHere are some behaviourswe should think about
We scan& browse
we are drawnto imagery
jump from publication to publication
& cross-referencing
we take notes
we highlight
and we bookmark
Defining Digital?
Are readers ready for digital content?The Numbers Are Out       Mobile Usage Statsistics
The Hardwarea look at mobile devices
iPhone
Android phone
iPad
koboKobo
kindleKindle
Where and when are these  devices being used?
Kindle
Is Apple the silver bulletthat publishers have been       waiting for?
The iPad is a game-changerbut not for the reasons you’ve been told
Native                   Mobile WebApplications             ApplicationsProprietary              Standard Web technologyPl...
Native App Benefits:pay per downloadbetter access to hardware(camera, sensors, microphone)access of user datatraditional c...
Native App Disadvantages: Expensive Development costs Apples inconsistent App Store Approval Apples 30% cut of sales Cost ...
Magazines as paid apps don’t  seem to be panning out
Numbers are down.   Magazine         September         November                      2010              2010     Wired     ...
AppStore ObservationsMajor complaints mentioned in the reviewssection are:  • slow downloading  • unintuitive or annoying ...
Unreasonable DownloadsDownloading issues over 200mgsare a major obstacle."I waited an absolutely deadeningly long time for...
Lost in TranslationMany high-profile magazines are built usingAdobe’s Digitial Publishing Suite, which takesInDesign layou...
Let’s look at some examples of       the App approach:
Case Study:Time Magazine
Page-turning digital editionssystems leave something to be    desired in terms of UX
User Experiencea user-centered design approach is crucial part of this equation
Periodicals approach publishing    like Website producers -     responsive and agile
Publications are SocialHow are you encouraging that?
What about the Web?    Let’s look at some examples...
Geist Magazine following web standards &appropriate design decisions
Case Study:Flipboard: a hybrid approach
think strategicallyin these directions:What would mobile reading look like for mymagazine?How can I use web as platform to...
Wheres the Business Model?
Thank youhaig@liftstudios.ca   @haigarmen
Mobile Magazine Publishing
Mobile Magazine Publishing
Mobile Magazine Publishing
Mobile Magazine Publishing
Mobile Magazine Publishing
Mobile Magazine Publishing
Mobile Magazine Publishing
Mobile Magazine Publishing
Mobile Magazine Publishing
Mobile Magazine Publishing
Mobile Magazine Publishing
Mobile Magazine Publishing
Mobile Magazine Publishing
Mobile Magazine Publishing
Mobile Magazine Publishing
Mobile Magazine Publishing
Mobile Magazine Publishing
Mobile Magazine Publishing
Mobile Magazine Publishing
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Mobile Magazine Publishing

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With the arrival of iPad, Kobo and Kindle, and an array of new tablets or e-reading
devices on the horizon, we’re on the cusp of a mobile electronic publishing revolution.
Digital media specialist HAIG ARMEN provides a hands-on introduction to these mobile
media technologies, providing insight into how they work, design implications and
business opportunities associated with present and future mobile publishing platforms.

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Transcript of "Mobile Magazine Publishing"

  1. 1. -hands on-Mobile Digital Publishing Haig Armen haig@liftstudios.ca @haigarmen
  2. 2. Most magazines have terribleratings in the App Store(few rank higher than 2 stars)
  3. 3. a little bit about meWhat happens when you mixan architect with a jazz musician?
  4. 4. 1. The Reading Experience Context & Behaviours2. The Numbers Are Out Mobile Usage Statistics3. The Hardware The devices we love to hate4. The Software The good, the bad & the unusable5. The business Digital options & business models?
  5. 5. UnderstandingContext(Why Mobile?)
  6. 6. We readas a ritual
  7. 7. We wantour magazineson the go
  8. 8. Reading when we can...
  9. 9. We readwhere we can
  10. 10. Sometimeswe like to read alone
  11. 11. or we read socially
  12. 12. To create the bestreading experiencewe must understandhow peopleare readingHere are some behaviourswe should think about
  13. 13. We scan& browse
  14. 14. we are drawnto imagery
  15. 15. jump from publication to publication
  16. 16. & cross-referencing
  17. 17. we take notes
  18. 18. we highlight
  19. 19. and we bookmark
  20. 20. Defining Digital?
  21. 21. Are readers ready for digital content?The Numbers Are Out Mobile Usage Statsistics
  22. 22. The Hardwarea look at mobile devices
  23. 23. iPhone
  24. 24. Android phone
  25. 25. iPad
  26. 26. koboKobo
  27. 27. kindleKindle
  28. 28. Where and when are these devices being used?
  29. 29. Kindle
  30. 30. Is Apple the silver bulletthat publishers have been waiting for?
  31. 31. The iPad is a game-changerbut not for the reasons you’ve been told
  32. 32. Native Mobile WebApplications ApplicationsProprietary Standard Web technologyPlatform dependent Platform agnosticProgrammed in: Programmed in:Apple: Objective -C HTMLAndroid: Java CSS & JavascriptWindows: Visual Basic Free pressRegulated Marketplace?
  33. 33. Native App Benefits:pay per downloadbetter access to hardware(camera, sensors, microphone)access of user datatraditional control over designprocessor performancemulti-touch functionality
  34. 34. Native App Disadvantages: Expensive Development costs Apples inconsistent App Store Approval Apples 30% cut of sales Cost of Upgrade maintenance Platform dependent
  35. 35. Magazines as paid apps don’t seem to be panning out
  36. 36. Numbers are down. Magazine September November 2010 2010 Wired 31,000 23,000 Vanity Fair 10,500 8,700 Glamour 4,301 2,775 GQ unavailable 11,000http://gizmodo.com/5720597/magazines-doomed-once-again-as-ipad-sales-slump
  37. 37. AppStore ObservationsMajor complaints mentioned in the reviewssection are: • slow downloading • unintuitive or annoying navigation • you’re just getting scans of the printed book.
  38. 38. Unreasonable DownloadsDownloading issues over 200mgsare a major obstacle."I waited an absolutely deadeningly long time forthe Kayaking magazine to download all its pagespreads, AND it forced me to download a productguide edition before I got to see the real content."
  39. 39. Lost in TranslationMany high-profile magazines are built usingAdobe’s Digitial Publishing Suite, which takesInDesign layouts as PDFs and wraps them up as anApp, providing a standardized swiping navigation.
  40. 40. Let’s look at some examples of the App approach:
  41. 41. Case Study:Time Magazine
  42. 42. Page-turning digital editionssystems leave something to be desired in terms of UX
  43. 43. User Experiencea user-centered design approach is crucial part of this equation
  44. 44. Periodicals approach publishing like Website producers - responsive and agile
  45. 45. Publications are SocialHow are you encouraging that?
  46. 46. What about the Web? Let’s look at some examples...
  47. 47. Geist Magazine following web standards &appropriate design decisions
  48. 48. Case Study:Flipboard: a hybrid approach
  49. 49. think strategicallyin these directions:What would mobile reading look like for mymagazine?How can I use web as platform to achieve that?How do I manage digital and print at same time?Does going digital mean selling/delivering yourcontent on a digital platform?Why does a digital workflow make sense?even if you’re not publishing to the web
  50. 50. Wheres the Business Model?
  51. 51. Thank youhaig@liftstudios.ca @haigarmen
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