Mobile Magazine Publishing
Upcoming SlideShare
Loading in...5
×
 

Mobile Magazine Publishing

on

  • 1,234 views

With the arrival of iPad, Kobo and Kindle, and an array of new tablets or e-reading ...

With the arrival of iPad, Kobo and Kindle, and an array of new tablets or e-reading
devices on the horizon, we’re on the cusp of a mobile electronic publishing revolution.
Digital media specialist HAIG ARMEN provides a hands-on introduction to these mobile
media technologies, providing insight into how they work, design implications and
business opportunities associated with present and future mobile publishing platforms.

Statistics

Views

Total Views
1,234
Views on SlideShare
1,233
Embed Views
1

Actions

Likes
4
Downloads
39
Comments
0

1 Embed 1

http://haig.soup.io 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Mobile Magazine Publishing Mobile Magazine Publishing Presentation Transcript

    • -hands on-Mobile Digital Publishing Haig Armen haig@liftstudios.ca @haigarmen
    • Most magazines have terribleratings in the App Store(few rank higher than 2 stars)
    • a little bit about meWhat happens when you mixan architect with a jazz musician?
    • 1. The Reading Experience Context & Behaviours2. The Numbers Are Out Mobile Usage Statistics3. The Hardware The devices we love to hate4. The Software The good, the bad & the unusable5. The business Digital options & business models?
    • UnderstandingContext(Why Mobile?)
    • We readas a ritual
    • We wantour magazineson the go
    • Reading when we can...
    • We readwhere we can
    • Sometimeswe like to read alone
    • or we read socially
    • To create the bestreading experiencewe must understandhow peopleare readingHere are some behaviourswe should think about
    • We scan& browse
    • we are drawnto imagery
    • jump from publication to publication
    • & cross-referencing
    • we take notes
    • we highlight
    • and we bookmark
    • Defining Digital?
    • Are readers ready for digital content?The Numbers Are Out Mobile Usage Statsistics
    • The Hardwarea look at mobile devices
    • iPhone
    • Android phone
    • iPad
    • koboKobo
    • kindleKindle
    • Where and when are these devices being used?
    • Kindle
    • Is Apple the silver bulletthat publishers have been waiting for?
    • The iPad is a game-changerbut not for the reasons you’ve been told
    • Native Mobile WebApplications ApplicationsProprietary Standard Web technologyPlatform dependent Platform agnosticProgrammed in: Programmed in:Apple: Objective -C HTMLAndroid: Java CSS & JavascriptWindows: Visual Basic Free pressRegulated Marketplace?
    • Native App Benefits:pay per downloadbetter access to hardware(camera, sensors, microphone)access of user datatraditional control over designprocessor performancemulti-touch functionality
    • Native App Disadvantages: Expensive Development costs Apples inconsistent App Store Approval Apples 30% cut of sales Cost of Upgrade maintenance Platform dependent
    • Magazines as paid apps don’t seem to be panning out
    • Numbers are down. Magazine September November 2010 2010 Wired 31,000 23,000 Vanity Fair 10,500 8,700 Glamour 4,301 2,775 GQ unavailable 11,000http://gizmodo.com/5720597/magazines-doomed-once-again-as-ipad-sales-slump
    • AppStore ObservationsMajor complaints mentioned in the reviewssection are: • slow downloading • unintuitive or annoying navigation • you’re just getting scans of the printed book.
    • Unreasonable DownloadsDownloading issues over 200mgsare a major obstacle."I waited an absolutely deadeningly long time forthe Kayaking magazine to download all its pagespreads, AND it forced me to download a productguide edition before I got to see the real content."
    • Lost in TranslationMany high-profile magazines are built usingAdobe’s Digitial Publishing Suite, which takesInDesign layouts as PDFs and wraps them up as anApp, providing a standardized swiping navigation.
    • Let’s look at some examples of the App approach:
    • Case Study:Time Magazine
    • Page-turning digital editionssystems leave something to be desired in terms of UX
    • User Experiencea user-centered design approach is crucial part of this equation
    • Periodicals approach publishing like Website producers - responsive and agile
    • Publications are SocialHow are you encouraging that?
    • What about the Web? Let’s look at some examples...
    • Geist Magazine following web standards &appropriate design decisions
    • Case Study:Flipboard: a hybrid approach
    • think strategicallyin these directions:What would mobile reading look like for mymagazine?How can I use web as platform to achieve that?How do I manage digital and print at same time?Does going digital mean selling/delivering yourcontent on a digital platform?Why does a digital workflow make sense?even if you’re not publishing to the web
    • Wheres the Business Model?
    • Thank youhaig@liftstudios.ca @haigarmen