Mobile Magazine Publishing
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Mobile Magazine Publishing



With the arrival of iPad, Kobo and Kindle, and an array of new tablets or e-reading ...

With the arrival of iPad, Kobo and Kindle, and an array of new tablets or e-reading
devices on the horizon, we’re on the cusp of a mobile electronic publishing revolution.
Digital media specialist HAIG ARMEN provides a hands-on introduction to these mobile
media technologies, providing insight into how they work, design implications and
business opportunities associated with present and future mobile publishing platforms.



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    Mobile Magazine Publishing Mobile Magazine Publishing Presentation Transcript

    • -hands on-Mobile Digital Publishing Haig Armen @haigarmen
    • Most magazines have terribleratings in the App Store(few rank higher than 2 stars)
    • a little bit about meWhat happens when you mixan architect with a jazz musician?
    • 1. The Reading Experience Context & Behaviours2. The Numbers Are Out Mobile Usage Statistics3. The Hardware The devices we love to hate4. The Software The good, the bad & the unusable5. The business Digital options & business models?
    • UnderstandingContext(Why Mobile?)
    • We readas a ritual
    • We wantour magazineson the go
    • Reading when we can...
    • We readwhere we can
    • Sometimeswe like to read alone
    • or we read socially
    • To create the bestreading experiencewe must understandhow peopleare readingHere are some behaviourswe should think about
    • We scan& browse
    • we are drawnto imagery
    • jump from publication to publication
    • & cross-referencing
    • we take notes
    • we highlight
    • and we bookmark
    • Defining Digital?
    • Are readers ready for digital content?The Numbers Are Out Mobile Usage Statsistics
    • The Hardwarea look at mobile devices
    • iPhone
    • Android phone
    • iPad
    • koboKobo
    • kindleKindle
    • Where and when are these devices being used?
    • Kindle
    • Is Apple the silver bulletthat publishers have been waiting for?
    • The iPad is a game-changerbut not for the reasons you’ve been told
    • Native Mobile WebApplications ApplicationsProprietary Standard Web technologyPlatform dependent Platform agnosticProgrammed in: Programmed in:Apple: Objective -C HTMLAndroid: Java CSS & JavascriptWindows: Visual Basic Free pressRegulated Marketplace?
    • Native App Benefits:pay per downloadbetter access to hardware(camera, sensors, microphone)access of user datatraditional control over designprocessor performancemulti-touch functionality
    • Native App Disadvantages: Expensive Development costs Apples inconsistent App Store Approval Apples 30% cut of sales Cost of Upgrade maintenance Platform dependent
    • Magazines as paid apps don’t seem to be panning out
    • Numbers are down. Magazine September November 2010 2010 Wired 31,000 23,000 Vanity Fair 10,500 8,700 Glamour 4,301 2,775 GQ unavailable 11,000
    • AppStore ObservationsMajor complaints mentioned in the reviewssection are: • slow downloading • unintuitive or annoying navigation • you’re just getting scans of the printed book.
    • Unreasonable DownloadsDownloading issues over 200mgsare a major obstacle."I waited an absolutely deadeningly long time forthe Kayaking magazine to download all its pagespreads, AND it forced me to download a productguide edition before I got to see the real content."
    • Lost in TranslationMany high-profile magazines are built usingAdobe’s Digitial Publishing Suite, which takesInDesign layouts as PDFs and wraps them up as anApp, providing a standardized swiping navigation.
    • Let’s look at some examples of the App approach:
    • Case Study:Time Magazine
    • Page-turning digital editionssystems leave something to be desired in terms of UX
    • User Experiencea user-centered design approach is crucial part of this equation
    • Periodicals approach publishing like Website producers - responsive and agile
    • Publications are SocialHow are you encouraging that?
    • What about the Web? Let’s look at some examples...
    • Geist Magazine following web standards &appropriate design decisions
    • Case Study:Flipboard: a hybrid approach
    • think strategicallyin these directions:What would mobile reading look like for mymagazine?How can I use web as platform to achieve that?How do I manage digital and print at same time?Does going digital mean selling/delivering yourcontent on a digital platform?Why does a digital workflow make sense?even if you’re not publishing to the web
    • Wheres the Business Model?
    • Thank @haigarmen