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DESIGNING FOR               SOCIAL INNOVATION                      A mobile app ideation workshop                     haig...
BUT FIRST,        A BIT ABOUT ME        Professor of Design        Emily Carr University of Art + Design        Founder & ...
WHAT WE’LL DO                 10       25              10       25                                    10      25          ...
WHY WE’RE                     DOING THIS?                     •   a playful way to conceptualize                         (...
An overview of your cards                         target         behaviour          social                        Audience...
How does                     psychology                     inform our                      designs?Sunday, 3 June, 12
ethics   mind the gap   action                     Good design is design that                     changes behavior for the...
INFLUENTIAL FACTORS OF                     BEHAVIOR CHANGE                     BJ Fogg’s Behavior Model                   ...
3 CORE MOTIVATORS                     SENSATION                      pleasure             pain                     ANTICIP...
MOTIVATION FACTORS                      Knowledge                       Build awareness, form mental models               ...
ABILITY                                          Mind Training                                          Cultivate Mindfuln...
Opportune Moments            Providing a catalyst when people are motivated, able            and have the opportunity to a...
TRIGGER TYPESSunday, 3 June, 12
call to action                     prompt                          TRIGGER          request                          offer ...
OPPORTUNITIES IN MOBILE                            Mobility                            Devices on your person during a beh...
Sunday, 3 June, 12
Sunday, 3 June, 12
concept exercise                         target         behaviour          social                        Audience         ...
TECHNOLOGY AT                          YOUR FINGERTIPS                                            Text                    ...
concept exercise                                   - 25 minutes -                                                    1 5 m...
Sunday, 3 June, 12
o of Arrested Development                     Season TwSunday, 3 June, 12
BUSINESS                     MODEL                     A business model describes the                     rationale of how...
Sunday, 3 June, 12
Sunday, 3 June, 12
Sunday, 3 June, 12
Sunday, 3 June, 12
Possible Business Models                     business model     value proposition      revenue stream                     ...
business model exercise                         target         behaviour          social                        Audience  ...
business model                                    - 25 minutes -             evaluate, v                        ote and de...
USER WORKFLOWS              content navigation                     decision making                                       i...
Rapid idea generation      & testing of assumptions       WireframesSunday, 3 June, 12
User Flows & Wireframes                         target         behaviour          social                        Audience  ...
presentation format                      Your cards: Audience & Behaviour                      State the Brief            ...
CREDITS                     www.thegamecrafter.com                     Search for “Social Mania”                          ...
www.businessmodelgeneration.com                           www.businessmodelgeneration.comSunday, 3 June, 12
Sunday, 3 June, 12
Thank you                     for participating                      haig@liftstudios.ca   @haigarmenSunday, 3 June, 12
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Midwest UX Mobile Workshop 2012

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This workshop focuses on social responsibility and includes an intense lineup of participatory design exercises that touch on a series of methods for designing compelling user experiences. Participants are introduced to psychological and business model concepts to help teams craft unique mobile engagement and experiences. Working through user motivations, perceived abilities and discovering opportune moments for triggering habit changing actions, teams will explore applying behavioural psychology to empathize and connect with intended mobile users.

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Transcript of "Midwest UX Mobile Workshop 2012"

  1. 1. DESIGNING FOR SOCIAL INNOVATION A mobile app ideation workshop haig@liftstudios.ca @haigarmenSunday, 3 June, 12
  2. 2. BUT FIRST, A BIT ABOUT ME Professor of Design Emily Carr University of Art + Design Founder & Creative Director Lift Studios - Interaction Design Agency Studied Architecture, Jazz Performance & CompositionSunday, 3 June, 12
  3. 3. WHAT WE’LL DO 10 25 10 25 10 25 25 MINUTES: YES, THERE’S A BREAK HAIG TALKS: BUSINESS UX FLOWS & PSYCHOLOGY MODEL WIREFRAMES GENERATION ideation Business EXERCISES: user App Model experience Presentations 1 2 3 4Sunday, 3 June, 12
  4. 4. WHY WE’RE DOING THIS? • a playful way to conceptualize (come up with your own sandbox) • introduce some great design tools • integrate psychology, business strategy & user experienceSunday, 3 June, 12
  5. 5. An overview of your cards target behaviour social Audience area FeatureS 1 2 3 A. Brainstorm ideas and write a brief (25min) B. Business Model Generation (25min) C. Sketch out the user flow and wireframes (25min)Sunday, 3 June, 12
  6. 6. How does psychology inform our designs?Sunday, 3 June, 12
  7. 7. ethics mind the gap action Good design is design that changes behavior for the better. Jon KolkoSunday, 3 June, 12
  8. 8. INFLUENTIAL FACTORS OF BEHAVIOR CHANGE BJ Fogg’s Behavior Model Motivation Triggers AbilitySunday, 3 June, 12
  9. 9. 3 CORE MOTIVATORS SENSATION pleasure pain ANTICIPATION hope fear SOCIAL COHESION acceptance rejectionSunday, 3 June, 12
  10. 10. MOTIVATION FACTORS Knowledge Build awareness, form mental models Attitudes & Emotions Connect to emotions & values Desire Appeal to & satisfy needs Fears Acknowledge & defuse fears and the unknown Social Norms Use or shift contextsSunday, 3 June, 12
  11. 11. ABILITY Mind Training Cultivate Mindfulness & willpower Goal setting Support visioning, goals, planning Strengthen self-efficacy Model the behavior, afford successes, forgive failures, defuse guilt & frustration Make it easy Train, improve usability & resources Shape new habits (Floss one tooth a day) - Repetition until automaticSunday, 3 June, 12
  12. 12. Opportune Moments Providing a catalyst when people are motivated, able and have the opportunity to act.Sunday, 3 June, 12
  13. 13. TRIGGER TYPESSunday, 3 June, 12
  14. 14. call to action prompt TRIGGER request offer cueSunday, 3 June, 12
  15. 15. OPPORTUNITIES IN MOBILE Mobility Devices on your person during a behaviour changing opportunity Intimacy Relationship with people’s existing technology Connectivity Access to networks allow access to data & people. Non-disruptive Using technology with taking user out of their natural flow Culturally Ready Social acceptance & technologies are hereSunday, 3 June, 12
  16. 16. Sunday, 3 June, 12
  17. 17. Sunday, 3 June, 12
  18. 18. concept exercise target behaviour social Audience area FeatureS 1 1 3 A. Brainstorm ideas and write a brief (25min) B. Business Model Generation (25min) C. Sketch out the user flow and wireframes (25min)Sunday, 3 June, 12
  19. 19. TECHNOLOGY AT YOUR FINGERTIPS Text Messa Bluetooth ging Vib ration Location Services Accelerometer Camera o) (s tills & vide Microphone Phone Servi ces ta cts Push Con s Media Librar Notification ySunday, 3 June, 12
  20. 20. concept exercise - 25 minutes - 1 5 min utes 10 minutesSunday, 3 June, 12
  21. 21. Sunday, 3 June, 12
  22. 22. o of Arrested Development Season TwSunday, 3 June, 12
  23. 23. BUSINESS MODEL A business model describes the rationale of how an organization creates, delivers, and captures value.Sunday, 3 June, 12
  24. 24. Sunday, 3 June, 12
  25. 25. Sunday, 3 June, 12
  26. 26. Sunday, 3 June, 12
  27. 27. Sunday, 3 June, 12
  28. 28. Possible Business Models business model value proposition revenue stream Product unique service, app sales Revenue gaming & UX Freemium content-driven free & premium service/content apps In App content/service advertisers Advertising free but with ads pay flat fee In App Modular Apps app is free, Purchasing with growth pay for features High-quality end user pays Subscription dynamic content periodicallySunday, 3 June, 12
  29. 29. business model exercise target behaviour social Audience area FeatureS 1 1 3 A. Brainstorm ideas and write a brief (25min) B. Business Model Generation (25min) C. Sketch out the user flow and wireframes (25min)Sunday, 3 June, 12
  30. 30. business model - 25 minutes - evaluate, v ote and de on one co cide ncept write your elevator p itch 10 minutes 15 minutesSunday, 3 June, 12
  31. 31. USER WORKFLOWS content navigation decision making is the task the right one? how does it compare to their mental model?Sunday, 3 June, 12
  32. 32. Rapid idea generation & testing of assumptions WireframesSunday, 3 June, 12
  33. 33. User Flows & Wireframes target behaviour social Audience area FeatureS 1 1 3 A. Brainstorm ideas and write a brief (25min) B. Business Model Generation (25min) C. Sketch out the user flow and wireframes (25min)Sunday, 3 June, 12
  34. 34. presentation format Your cards: Audience & Behaviour State the Brief Explain your business model Walk through the app screens and describe the user journey You have 5 minutesSunday, 3 June, 12
  35. 35. CREDITS www.thegamecrafter.com Search for “Social Mania” www.getmentalnotes.comSunday, 3 June, 12
  36. 36. www.businessmodelgeneration.com www.businessmodelgeneration.comSunday, 3 June, 12
  37. 37. Sunday, 3 June, 12
  38. 38. Thank you for participating haig@liftstudios.ca @haigarmenSunday, 3 June, 12
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