1. THE
Plan B
Introducing a really cool brand activation agency
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2. we think
BIG!
our vision
Free brands from
the shackles of
convention
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3. we do big
too!
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4. %
90
80
served over 30
powerbrands
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50
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5. Experience of over
9 Countries
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6. = 10.538.341
= Females
= Males
Activated
millions of
consumers
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7. broken 3 world records
Ride around the world
World’s Largest Recipe Book
World’s Largest Flag
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8. won some awards also
Gold
mena cristal
bronze
mena effies
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9. but...
What exactly do we do?
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10. We
surprise and
delight your
consumers
what we
do
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11. brand
Consumer
to enhance brand loyalty
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12. with all this, and more...
Ambient
Media
Promotions
Shopper
Activation
Brand
Activation
Consumer
Social Media
Guerrila
Marketing
Buzz
& Viral
Events
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13. Naturally, we are media neutral
onair
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online
Using mass media to activate...
Social media, mobile, web, apps...
In stores, malls, events, resorts ...
on
ground
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14. we stand on 3 pillars
insight
creativity
integration
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15. using our specially designed tools
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16. Proprietary tool set
tm
brandmine
idea
An insight mining tool that helps
discover a communication platform
that is unique to your brand and
your consumer
idea
idea
platform
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17. Proprietary tool set
tm
6G
01
goals
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03
group
get knowledge
04
generate ideas
05
get
prototyping
06
go create
A 6-step collaborative creative problem solving process that engages all
stake holders. At its core is Prototyping, ensuring high ROI by putting the
best idea into execution. Goals group knowledge ideas prototype create
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18. tm
brandship
Proprietary tool set
2.654.687
estimated campaign impact
engagement | experience | exposure
An impact measurement tool that uses multiple techniques to calculate post
campaign performance. From projective techniques to Geo-mapping, it is a
continuously evolving toolkit
= 1.800 direct
= 3.700 indirect
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19. blank
Proprietary tool set
tm
slate
TV
invite
web
amplify
mobile
engage
Viral
buzz
onground
experience
our most important flagship tool
It helps create media neutral ideas. Ideas that go where consumers are
and truly unshackle brands from convention
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20. tm
trackem
Proprietary tool set
region’s 1st realtime monitoring
system using the latest technology
Always see your promoters - GPS Tracking
Always see your activity - Live Pictures
100% accurate reporting
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21. some snapshots of our
team’s work
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22. stand out in an undifferentiated category
Shell Driven to
Extremes
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23. localizing a global campaign
Social
Media
Sheesha
cafe
gas stations
Oil change
shops
gyms
audience
shabab in saudi
Global Campaign
Shell & Discovery Channel
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24. Penetrated
underground
events through FB
communities

25. Facebook Communities
We identified target audience relevant fb
communities and got them to post content for
our campaign free of charge. Most active users
were rewarded with free product
Sports | Automotive | Lifestyle
Reached out to over
2.4 million
facebook fans for free

26. ‫#هيلكس‬
Unique Promo
Just post with the hashtag and
enter the draw
Onground Social Promotion
Give people a reason and they will share!
We needed a promotion mechanism that was simple and gave us extra mileage

27. activating through stand up comedy
pringles bursting
with laughter
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28. objective:
make buzz
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29. insight: youth lives for shared moments
online
mall
College
event
platform
standup comedy
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30. user
generated content
On Ground | Malls | Colleges
Record an Audio, Video or Text joke and get a chance
to attend a Stand Up Comedy Show in your city
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31. Content from on
ground activation
was posted online
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32. closing
event
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33. closing
event
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34. closing
event
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35. closing
event
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36. amplification
More than
2,000,000 hits on Youtube Videos
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37. amplification
We got tons of tweets and
retweets, even from celebrities
like QUEEN RANIA
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38. total reach
= 4,000,000+
online
onground
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39. winner of gold award at mena cristal
Quaker oats
world’s largest oats
recipe book
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40. the strategy & idea
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01
problem
insight
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solution
idea
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Problem: Quaker is used only for soup, that too, only in Ramadan
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Insight: It is not that women don’t know! They are just not excited enough!.
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Solution: Make Quaker talk of the town. From the back of the cabinet to the center of gossip!
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Idea: Get Saudi women to make the world’s largest oats recipe book
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41. the campaign
Malls
Live demonstrations in 13 malls
Point of Sale
World’s Largest Recipe Book
promotion in 30 key accounts
Online
FaceBook pages
Akbarkitab.com
Universities
Oat cookies and recipes in all key
female universities
Saudi Women
TV
Tie up with Fatafeat TV
2 exciting bumpers on other
channels
1 idea across multiple touch points
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42. the results
Actual
Actual
target
target
sales
recipes
beyond all expectations
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43. some snapshots
onground
online
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44. guerrilla marketing
harpic
when we cleaned
toilets!
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45. guerrilla marketing
word of
mouth
surprise
Unique opportunity in MALL RESTROOMS to SURPRISE and
DELIGHT consumers
delight
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46. bronze award at mena effies
pif paf
giant cocroach
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47. skits in
malls
word of mouth and buzz in malls
roach busters
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48. adding
technology to
the mix
augmented reality app
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49. 1,000,000 samples
dettol
they wanted to go BIG
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50. outdoor
gyms
beaches
resorts
massive reachout plan
parks
clubs
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51. every promoter tracked , all the time
live gps
tracking
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52. Whether your brand needs a
complex integrated campaign,
a facebook page, or just want
to distribute free samples
SO...
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53. %
90
you can be sure
that we will get
you the biggest...
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54. interested?
let’s talk!
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55. get in touch
(+966) 2-220-3033
(+966) 2-220-3001
haifaa.h@theplanb.me
www.theplanb.me
Facebook.com/theplanb
Twitter.com/theplanb
theplanb
5th Floor, Bin Sulaiman Center Al Khalidyah
Jeddah, Kingdom of Saudi Arabia
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