PlanningDrawing a plan Target Audience – who are theyHow do you know what images would be suitable
Question what is a moodboard
Always reference a client brief (feel the client)
Both for cars – different themes 1 – family/adventure/holiday/sunshine/bright 2 – Executive/Men/gadgets/colours/no peopleHow are they presented – refer back to starter – Moodboard is the first thing the client sees – must be professional
SoftwarePublisherPowerpointFireworksPhotoshopWeb 2.0 – Software – online – used to share and collaborate – TRY TO USE THESEGlogsterMosaic Maker – don’t useSample Board – don’t usePixel Monkey
LESSON 1 – INTRO & MOODBOARDS
STARTERYou have 5 minutes.Using the internet, find 10 images which describe orrepresent:The UniverseThink about objects, colours, people, feelings etc:Put all your images togetheron screen on a presentationslide
OBJECTIVES Understand the course structure and teacher expectations Understand what is meant by the term ‘mood board’ Know how mood boards can be used in the pre production process CONCEPTUALISE Create a mood board for a specific Think about what you are situation to meet a client brief going to do. Perform some research into existing products and briefly describe what you imagine your product to be like. I.e. Get the CONCEPT.
THE COURSE Creative Interactive Media Develops ICT and creativity skills to meet the needs of a customer or client by developing a product or service. Suitable for people who are progressing into specific career areas: • Web Design, Graphic Art, Multimedia Production, Flash Animation, • 3D Animation, Sound Design and Editing, Special Effects, • Video Production, Logo/Titles Design, Desktop Publishing, • Games Design and Storyboarding.
CONTENT Level 1 – KS3 accredited course Level 2 - KS4 accredited course Level 3 – KS5 accredited course LEVEL 2 3 Units = 1 GCSE Equivalent (Grade B) 5 Units = 2 GCSE Equivalent (Grade B) Compulsory: 201 Pre Production Skills Other units: 211 Creating a Multi-purpose website 212 Creating a Digital Animation 214V Creating a Video Sequence 213 Digital Graphics Editing
100% IN-COURSEASSESSMENTEach unit completed is coursework based focused around solving a problem for aclient.There is NO final examination. You MUST complete every piece of coursework.The coursework is electronically submitted to an e-portfolio for assessment.You will be expected to put massive amounts of your own time into completing thework.1 lessons per week + at LEAST 1 hour of your own time (more during assessment time).You will be EXPECTED to catch up yourself if you are absent or miss lessons.
20 MIN TASK : HOWCREATIVE ARE YOUWe will test your creativity and working to a deadline.Using whatever technology (hardware/software) you like, youhave been asked to create a new front cover for academyprospectus.The front cover should be made up of student pictures.There are numerous images on the academy websites to helpyou.
MINI PLENARYWhat are the problems with jumping straight into a task?What would be a better way of solving the problem you weregiven today?
UNIT 201 – PREPRODUCTION SKILLSThis unit looks at how a project is planned and documented.It will help you in every creative unit we do.The Unit Objectives: • Understand the purpose and uses for a range of pre-production techniques • Be able to plan pre-production documents to a client brief • Be able to produce planned pre-production documents • Understand how to review pre-production documents and process
PRE PRODUCTIONDOCUMENTATION Moodboard Storyboard Mindmap Visualisation
MOOD BOARDA mood board is a collage (digital or onpaper), of objects (images, colours,screenshots, patterns, text etc), whichtry to capture a feeling, theme ordesign.They are mostly used in interior designand advertising.Often used to generate ideas for aclient, to meet their approval beforemaking the final product.
WHY WE USE MOODBOARDS1. Can be a central focus of ideas in one place.2. Can bring together a lot of different objects (images, materials, text, fabrics, text, shapes etc).3. Intended to inspire and generate more ideas. A starting point.4. Easy to show to client to demonstrate ideas.5. Can make sure everyone in a design team share the same vision.BUT:- Some people argue that mood boards are too time consuming.- Others argue that creating a mood board is more entertaining than actually thinking about a solution to a client problem.
THE CREATIONPROCESS1. Collect a range of materials (images, text, material etc).2. Arrange them together on a page.3. Remove any items which do not fit in with the theme.4. Use the mood board throughout production to ensure the theme is being adhered to.
TODAY’S TASKCreate a digital mood board for ONE of the following clientbriefs:BRIEF 1: A new interior design company is consideringdeveloping a new range of bedroom furniture for girls with atheme of ‘love.’BRIEF 2: An outward bounds company is planning todevelop a new set of adverts which convey the theme of‘adventure.’BRIEF 3: A local nursery are planning a new poster toadvertise the business with the theme of ‘fun and learning’
PLENARYLet’s review our mood boards.Look at a few moodboards. Can you guess what they aretrying to convey? What would you suggest they add?Q&A: • What is a mood board? • Why are they used? • What are the steps in mood board production? • How can a mood board help you in your coursework?
HOMEWORKCreate a mood board which is focused around the theme of‘happiness’
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.