Process of exploration and analysisBy automatic / semi automatic meansWith little or no human interactionsTo discover meaningful patterns and rulesExponential growth of user’s opinionsLimitations of human analysisAccuracy of human analysisMachines can be trained to take over human analysis with advanced computer technology and it is done with LOW COST
Increase in social media and web user Increase in valuable opinion oriented data in Hotel due to web expansionIdentify potential hotel to stay by looking at the aspectsIdentify best prospects (ASPECTS), and retain customersPredict what ASPECTS customers like and promote accordinglyLearn parameters influencing trends in sales and margins Identification of opinions for customers
Transcript of "Fypca5"
Mining User’s Opinions in Hotel TEY JUN HONG U095074X
Content Background Formulating the problem Data Mining Process Techniques Analysis
What is Data Mining? Extraction of patterns Automatic Means Little human Interactions