• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social Media
 

Social Media

on

  • 4,521 views

 

Statistics

Views

Total Views
4,521
Views on SlideShare
1,582
Embed Views
2,939

Actions

Likes
0
Downloads
19
Comments
0

15 Embeds 2,939

http://cocoate.com 2811
http://www.okjoomla.com 83
http://www.lastingimpressionwebdesign.com 13
http://www.cocoate.com 5
http://translate.googleusercontent.com 5
http://pwx.pw 5
http://localhost 4
http://kua.me 3
http://www.linkedin.com 3
http://lastingimpressionwebdesign.com 2
http://webcache.googleusercontent.com 1
http://wbms.yandex.net 1
http://131.253.14.66 1
https://www.google.co.in 1
https://translate.googleusercontent.com 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Media Social Media Presentation Transcript

    • Where do I put my donut? Social media for small businessesWednesday, October 17, 12
    • Hagen Graf cocoate.com info@cocoate.com twitter.com/hagengrafWednesday, October 17, 12
    • Social media? ... includes web-based and mobile based technologies which are used to turn communication into interactive dialogue between organizations, communities, and individuals.Wednesday, October 17, 12
    • The era before social media http://www.flickr.com/photos/hagengraf/3516523470/Wednesday, October 17, 12
    • The era of social mediaWednesday, October 17, 12
    • Characteristics of social media • identity, conversations, sharing, presence, relationships, reputation, groups • scalable, instantaneous, alterable, available, decentralized, non-hierarchical, high usability, no or small costsWednesday, October 17, 12
    • Wednesday, October 17, 12
    • To be used for: • Branding • Awareness • Communication • Action • Collaboration • Influence • Entertainment • Engagement • Multimedia • Reviews & Opinions • Reviews & Opinions • TrustWednesday, October 17, 12
    • Facebook “I like donuts!” Tell people what you like!Wednesday, October 17, 12
    • Facebook http://en.wikipedia.org/wiki/File:Facebook_popularity.PNGWednesday, October 17, 12
    • Facebook http://en.wikipedia.org/wiki/File:Facebook_users_by_age.PNGWednesday, October 17, 12
    • Facebook • Users: 845 million/month, 425 million/day • Users spend 19 minutes/day on facebook • 2,700 million likes and comment per day • Founded 2/2004 by Mark Zuckerberg • Owner: Facebook Inc, Cambridge, MA, USA • Revenue 2011: US$ 3,710 million http://www.crunchbase.com/company/facebookWednesday, October 17, 12
    • Twitter “I’m eating donuts!” Tell people what you do!Wednesday, October 17, 12
    • Twitter • “SMS of the Internet” • A message with 140 characters max. called tweet • Follow, Retweet, Reply, FavouriteWednesday, October 17, 12
    • Twitter - Idea http://en.wikipedia.org/wiki/File:Twttr_sketch-Dorsey-2006.jpgWednesday, October 17, 12
    • Example: The whole story! https://twitter.com/philnel/statuses/166206233127305216Wednesday, October 17, 12
    • Content 2009 http://www.pearanalytics.com/blog/wp-content/uploads/2010/05/Twitter-Study-August-2009.pdfWednesday, October 17, 12
    • Twitter • Users: 140 million • Apps: 300,000 • Tweets: 340 million/day • Follow, Retweet, Reply, Favourite • Founded 2006 by Jack Dorsey • Biggest investor (US$ 400 million) Yuri Milner • Revenue 2010: US$ 140 million • San Francisco/USA http://www.crunchbase.com/company/twitter http://www.forbes.com/profile/yuri-milner/Wednesday, October 17, 12
    • Linked in “My skills include donut eating!” Tell people what your skills are!Wednesday, October 17, 12
    • ExampleWednesday, October 17, 12
    • LinkedIn • Business Network • Slogan: Relationships Matter • Users: 161 million • Founded 2003 by Reid Hoffman • Revenue 2011: US$ 522 million • Mountain View, CA, USA http://en.wikipedia.org/wiki/LinkedinWednesday, October 17, 12
    • Foursquare “This is where I eat donuts!” Tell people where you are!Wednesday, October 17, 12
    • Create your place https://foursquare.com/v/cocoatecom/4b5c1943f964a520072429e3Wednesday, October 17, 12
    • Claim your place!Wednesday, October 17, 12
    • Foursquare • Check-In • Become a Mayor • Collect Badges • Become a Superuser • Receive Special (e.g. free drink)Wednesday, October 17, 12
    • Foursquare • Users: 20 million • Check-Ins: 3 million/day • Founded 2009 by Dennis Crowley, Naveen Selvadurai • Venture funding: US$ 70 million • Revenue so far: US$ 0 • New York/USA http://www.crunchbase.com/company/twitter http://www.forbes.com/profile/yuri-milner/Wednesday, October 17, 12
    • More Places • http://www.google.com/places/ • http://www.facebook.com/about/location • http://www.flickr.com/places/ http://www.crunchbase.com/company/twitter http://www.forbes.com/profile/yuri-milner/Wednesday, October 17, 12
    • YouTube YouTube provides a platform for you to create, connect and discover the world’s videos. “Here I am eating a donut” Show yourself, your products, your eventsWednesday, October 17, 12
    • YouTube • Users: 490 millions • All videos take 326,294 years to view • Founded 2005 by Chad Hurley, Steve Chen and Jawed Karim • Owner: Google, Mountain View, CA, USAWednesday, October 17, 12
    • Example https://vimeo.com/26771034 http://www.youtube.com/watch?v=twmI7nlwWI0Wednesday, October 17, 12
    • Flickr “Here is a photo of my donuts” Show people your photos! http://www.flickr.com/photos/teh_chappie/446266694/Wednesday, October 17, 12
    • Flickr • Members: 51million • Visitors: 81million/month • Images: 6,000 million • Founded 2004 by Ludicorp • Owner:Yahoo! Inc, Santa Clara, CA, USAWednesday, October 17, 12
    • Instagram (mobile) “Here is a photo of my donut” Show people your photos! http://instagr.am/Wednesday, October 17, 12
    • Instagram • Users: 30 million • NO website - App for iPhone and Android • Images: 150+ millions • Founded 10/2010 by Kevin Systrom, Mike Krieger • 13 Employees • bought by Facebook April 12, 2012 (US$ 1 billion)Wednesday, October 17, 12
    • Pinterest “Here is a donut recipe” Pin your product!Wednesday, October 17, 12
    • Pinterest Users collect photos and link to products they love, creating their own pinboards and following the pinboards of other people whom they find interesting.Wednesday, October 17, 12
    • Pinterest • Invitation only • Users: 12 million • 83% of users are women collecting images of things • Virtual storefronts • March 2010 • Owner:Yahoo! Inc, Santa Clara, CA, USAWednesday, October 17, 12
    • Example http://pinterest.com/christinegraf/educational-stuff/Wednesday, October 17, 12
    • Wednesday, October 17, 12
    • • Who are you? • How are you recognized? • What is your business goal? • Create your brand / ecosystem / network • Create YOUR content • Get involved & share • Listen & monitorWednesday, October 17, 12
    • Scenarios 1. Restaurant • new restaurant: traditional food of the region • first business • rural area • seasonal dependency • strong competitionWednesday, October 17, 12
    • Scenario 2: Retail & Wholesale • in a small city • old family tradition • high costumer density • strong competition • regional businessWednesday, October 17, 12