0
Startup?
Organisasi sementara yang lagi mencari
bisnis model yang scalable, repeatable,
profitable
(Steve Blank, “The Star...
Startup needs
• Fast Prototyping
• Multiple Iterations
• Bootstrapping: Cheap (or free!)
solutions please!
• Gathering cus...
What WordPress offers
•
•
•
•
•

Famous 3 minutes install
Documentations
Huge ecosystem
FREE!
Install base so huge, that n...
WordPress can either
be your:
• Temporary, cheap, quick solution
• Permanent, main engine
1.The Obvious Solutions
2.Getting Deeper
3.Solusi buat coders level elegan
1. The Obvious
Solutions
Blogging
• Install yourself
• WordPress.com
Blogging
Pros & Cons
• Install yourself: More customization.
More maintenance
• WordPress.com: Less customization.
Less ma...
Information Sites
Just go grab a theme!
• WordPress.org theme directory:
2000+ themes (All free!)
• WordPress.com themes: ...
Social Networking
•
•
•
•
•

User profiles
Activity stream
Friend system
Group system
Extensible via plugin & themes, just...
my.telegraph.co.uk

• 130,000 active users
• 3000 regular blogger
• 5000-10,000 daily commenters
(http://wp.smashingmagazi...
Forum with bbPress
•
•
•
•

Fully integrated with WP
Lightweight
Spam protection
Extensible via plugins and themes
http://...
Forum with bbPress
•
•
•
•

Fully integrated with WP
Lightweight
Spam protection
Extensible via plugins and themes
http://...
P2 theme
Beau Lebens: "We have 150+ of them
at Automattic"
"80%+ of our internal communication
happens via P2"
Coming Soon: O2

http://www.slideshare.net/
beaulebens/o2-wcsf2013
O2
Exist as a network • Cross-site Search •
Cross-posting • Keyword + Name
Notifcations • Shared Tags • Email
Integration/...
II. Getting Deeper
Landing Pages
•
•
•
•

Use a theme
Connect to email list manager
Use analytics to check conversion
Use Theme Test Drive / ...
Selling Things!
• Physical
• Digital
• Memberships
Physical

• 1,500,000+ downloads
• 210 extensions
• A LOT of themes
http://woothemes.com/woocommerce
Digital
•
•
•
•
•

Free!
Reporting
Gateways
Sell licenses (for selling apps)
bisa di-theme-kan
http://easydigitaldownloads...
Membership
Restrict Content Pro
• Membership Management
• Multiple subscriptions
• Payment trackings
http://pippinsplugins...
Gathering Feedbacks
free with paid options: Polldaddy
http://polldaddy.com
paid, awesome: GravityForms
http://gravityforms...
III. Buat Coder Level
Elegan
A/B Testing
• Testing small variations elements on a
page
• Red button? Green button?
• See which one converts best
A/B Testing with
WordPress
Code your own:
http://www.stumiller.me/simple-abtesting-in-wordpress-with-googleanalytics-site-...
A/B Testing with
WordPress
Use a plugin:
AB Press Optimizer
http://abpressoptimizer.com
WordPress as Web
Apps Framework
The future of WordPress is making it
as an app framework
(Matt Mullenweg, Le Web 2012
inte...
WordPress as Web
Apps Framework
Already comes with built-in functions
and APIs:

• Membership
• Security
• Pretty URLs
• A...
Thank You
Hafiz Rahman / @hfz
WordPress Solutions for Startups
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WordPress Solutions for Startups

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Presented at WordCamp 2013 Yogyakarta, Indonesia, 19 Oct 2013.

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Transcript of "WordPress Solutions for Startups"

  1. 1. Startup? Organisasi sementara yang lagi mencari bisnis model yang scalable, repeatable, profitable (Steve Blank, “The Startup Owner’s Manual”)
  2. 2. Startup needs • Fast Prototyping • Multiple Iterations • Bootstrapping: Cheap (or free!) solutions please! • Gathering customer feedbacks
  3. 3. What WordPress offers • • • • • Famous 3 minutes install Documentations Huge ecosystem FREE! Install base so huge, that nonWordPress solutions usually supports WP (plugin, tutorials, etc)
  4. 4. WordPress can either be your: • Temporary, cheap, quick solution • Permanent, main engine
  5. 5. 1.The Obvious Solutions 2.Getting Deeper 3.Solusi buat coders level elegan
  6. 6. 1. The Obvious Solutions
  7. 7. Blogging • Install yourself • WordPress.com
  8. 8. Blogging Pros & Cons • Install yourself: More customization. More maintenance • WordPress.com: Less customization. Less maintenance
  9. 9. Information Sites Just go grab a theme! • WordPress.org theme directory: 2000+ themes (All free!) • WordPress.com themes: 200+ themes • TF: 3400+ themes • CM: 500+ themes (October 2013 data)
  10. 10. Social Networking • • • • • User profiles Activity stream Friend system Group system Extensible via plugin & themes, just like WordPress! http://buddypress.org
  11. 11. my.telegraph.co.uk • 130,000 active users • 3000 regular blogger • 5000-10,000 daily commenters (http://wp.smashingmagazine.com/2012/09/26/buddypress-one-plugin-fivecommunities/)
  12. 12. Forum with bbPress • • • • Fully integrated with WP Lightweight Spam protection Extensible via plugins and themes http://bbpress.org/
  13. 13. Forum with bbPress • • • • Fully integrated with WP Lightweight Spam protection Extensible via plugins and themes http://bbpress.org/
  14. 14. P2 theme Beau Lebens: "We have 150+ of them at Automattic" "80%+ of our internal communication happens via P2"
  15. 15. Coming Soon: O2 http://www.slideshare.net/ beaulebens/o2-wcsf2013
  16. 16. O2 Exist as a network • Cross-site Search • Cross-posting • Keyword + Name Notifcations • Shared Tags • Email Integration/Following models • Special syntaxes • One-liner media handling http://www.slideshare.net/ beaulebens/o2-wcsf2013
  17. 17. II. Getting Deeper
  18. 18. Landing Pages • • • • Use a theme Connect to email list manager Use analytics to check conversion Use Theme Test Drive / Coming Soon plugin to work behind the scene
  19. 19. Selling Things! • Physical • Digital • Memberships
  20. 20. Physical • 1,500,000+ downloads • 210 extensions • A LOT of themes http://woothemes.com/woocommerce
  21. 21. Digital • • • • • Free! Reporting Gateways Sell licenses (for selling apps) bisa di-theme-kan http://easydigitaldownloads.com
  22. 22. Membership Restrict Content Pro • Membership Management • Multiple subscriptions • Payment trackings http://pippinsplugins.com/restrictcontent-pro-premium-content-plugin/
  23. 23. Gathering Feedbacks free with paid options: Polldaddy http://polldaddy.com paid, awesome: GravityForms http://gravityforms.com
  24. 24. III. Buat Coder Level Elegan
  25. 25. A/B Testing • Testing small variations elements on a page • Red button? Green button? • See which one converts best
  26. 26. A/B Testing with WordPress Code your own: http://www.stumiller.me/simple-abtesting-in-wordpress-with-googleanalytics-site-experiments/ http://www.wpbeginner.com/wptutorials/how-to-ab-split-testing-inwordpress-using-google-analytics/
  27. 27. A/B Testing with WordPress Use a plugin: AB Press Optimizer http://abpressoptimizer.com
  28. 28. WordPress as Web Apps Framework The future of WordPress is making it as an app framework (Matt Mullenweg, Le Web 2012 interview) http://www.youtube.com/watch? v=DABu2TFijZo
  29. 29. WordPress as Web Apps Framework Already comes with built-in functions and APIs: • Membership • Security • Pretty URLs • Admin • Lotus Framework? :p • etc
  30. 30. Thank You Hafiz Rahman / @hfz
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