WordPress Solutions for Startups

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Presented at WordCamp 2013 Yogyakarta, Indonesia, 19 Oct 2013.

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WordPress Solutions for Startups

  1. 1. Startup? Organisasi sementara yang lagi mencari bisnis model yang scalable, repeatable, profitable (Steve Blank, “The Startup Owner’s Manual”)
  2. 2. Startup needs • Fast Prototyping • Multiple Iterations • Bootstrapping: Cheap (or free!) solutions please! • Gathering customer feedbacks
  3. 3. What WordPress offers • • • • • Famous 3 minutes install Documentations Huge ecosystem FREE! Install base so huge, that nonWordPress solutions usually supports WP (plugin, tutorials, etc)
  4. 4. WordPress can either be your: • Temporary, cheap, quick solution • Permanent, main engine
  5. 5. 1.The Obvious Solutions 2.Getting Deeper 3.Solusi buat coders level elegan
  6. 6. 1. The Obvious Solutions
  7. 7. Blogging • Install yourself • WordPress.com
  8. 8. Blogging Pros & Cons • Install yourself: More customization. More maintenance • WordPress.com: Less customization. Less maintenance
  9. 9. Information Sites Just go grab a theme! • WordPress.org theme directory: 2000+ themes (All free!) • WordPress.com themes: 200+ themes • TF: 3400+ themes • CM: 500+ themes (October 2013 data)
  10. 10. Social Networking • • • • • User profiles Activity stream Friend system Group system Extensible via plugin & themes, just like WordPress! http://buddypress.org
  11. 11. my.telegraph.co.uk • 130,000 active users • 3000 regular blogger • 5000-10,000 daily commenters (http://wp.smashingmagazine.com/2012/09/26/buddypress-one-plugin-fivecommunities/)
  12. 12. Forum with bbPress • • • • Fully integrated with WP Lightweight Spam protection Extensible via plugins and themes http://bbpress.org/
  13. 13. Forum with bbPress • • • • Fully integrated with WP Lightweight Spam protection Extensible via plugins and themes http://bbpress.org/
  14. 14. P2 theme Beau Lebens: "We have 150+ of them at Automattic" "80%+ of our internal communication happens via P2"
  15. 15. Coming Soon: O2 http://www.slideshare.net/ beaulebens/o2-wcsf2013
  16. 16. O2 Exist as a network • Cross-site Search • Cross-posting • Keyword + Name Notifcations • Shared Tags • Email Integration/Following models • Special syntaxes • One-liner media handling http://www.slideshare.net/ beaulebens/o2-wcsf2013
  17. 17. II. Getting Deeper
  18. 18. Landing Pages • • • • Use a theme Connect to email list manager Use analytics to check conversion Use Theme Test Drive / Coming Soon plugin to work behind the scene
  19. 19. Selling Things! • Physical • Digital • Memberships
  20. 20. Physical • 1,500,000+ downloads • 210 extensions • A LOT of themes http://woothemes.com/woocommerce
  21. 21. Digital • • • • • Free! Reporting Gateways Sell licenses (for selling apps) bisa di-theme-kan http://easydigitaldownloads.com
  22. 22. Membership Restrict Content Pro • Membership Management • Multiple subscriptions • Payment trackings http://pippinsplugins.com/restrictcontent-pro-premium-content-plugin/
  23. 23. Gathering Feedbacks free with paid options: Polldaddy http://polldaddy.com paid, awesome: GravityForms http://gravityforms.com
  24. 24. III. Buat Coder Level Elegan
  25. 25. A/B Testing • Testing small variations elements on a page • Red button? Green button? • See which one converts best
  26. 26. A/B Testing with WordPress Code your own: http://www.stumiller.me/simple-abtesting-in-wordpress-with-googleanalytics-site-experiments/ http://www.wpbeginner.com/wptutorials/how-to-ab-split-testing-inwordpress-using-google-analytics/
  27. 27. A/B Testing with WordPress Use a plugin: AB Press Optimizer http://abpressoptimizer.com
  28. 28. WordPress as Web Apps Framework The future of WordPress is making it as an app framework (Matt Mullenweg, Le Web 2012 interview) http://www.youtube.com/watch? v=DABu2TFijZo
  29. 29. WordPress as Web Apps Framework Already comes with built-in functions and APIs: • Membership • Security • Pretty URLs • Admin • Lotus Framework? :p • etc
  30. 30. Thank You Hafiz Rahman / @hfz

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